Central Productions: Difference between revisions

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'''Logo:''' Same as the standard Central logo from that time. Sometimes, the text reads either "'''CENTRAL PRODUCTION'''" or "'''A ZENITH PRODUCTION FOR CENTRAL'''" below the logo.
'''Logo:''' Same as the 1988 Central ident. Sometimes, the text may read as either "'''CENTRAL PRODUCTION'''" or "'''A ZENITH PRODUCTION FOR CENTRAL'''".


'''Variants:'''
'''Variants:'''
* The 1988 animated logo exists as both filmed and videotaped versions, with the filmed version being seen on ''Woof!'' and ''Press Gang'' (both first seasons), respectively.
* Starting in September 4, 1989, the logo became a still image, the cake is smaller, and the text now reads "{{Font|Times New Roman|''A CENTRAL PRODUCTION''}}".
* Beginning in September 1989, a still version of the 1988 Central ident is used, but with the cake smaller and above "{{Font|Times New Roman|''A CENTRAL PRODUCTION''}}".
* As with other ITV logos, "PRODUCTION" may be replaced with 'PRESENTATION" or "PROGRAMME".
* As with other ITV logos, "PRODUCTION" may be replaced with 'PRESENTATION" or "PROGRAMME".
* Sometimes, the 1989 ITV logo is shown underneath the "CENTRAL PRODUCTION" notice.
* Sometimes, the 1989 ITV logo is shown underneath the "CENTRAL PRODUCTION" notice.
* A still variant of the 1988 animated logo also exists, which was seen on some episodes of ''Auf Wiedersehen, Pet'' on Drama and on 1997 UK Gold airings respectively, plastering the previous logo.
* A version of the 1988 animated logo with the words "A CENTRAL PRODUCTION FOR CHANNEL FOUR" also exists.
* A version of the 1988 animated logo with the words "A CENTRAL PRODUCTION FOR CHANNEL FOUR" also exists.


'''FX/SFX:'''
'''FX/SFX:''' None.
*1988-1989: Same as the standard Central logo.
*1989-1995: None.


'''Music/Sounds:'''
'''Music/Sounds:''' Same as the 1988 Central ident.
*1988-1989: Same as the standard Central logo.
*1989-1995: The ending theme of the programme.

'''Availability:''' Rare.
*Appears on original programmes by Central such as ''Huxley Pig'' (Season 2), ''The Upper Hand'', ''The Gingerbread Man'', ''Tots TV'', ''Rosie & Jim'', and also on 1991 reruns of the second season of ''Thomas the Tank Engine & Friends'' on Children's ITV respectively, among others.
*Reruns of both ''Family Fortunes'' and ''Bullseye'' episodes from 1988 and 1989 on Challenge have the animated "Production" variant of this logo intact.
*The animated "Production" variant of this logo also appears on ''God, The Universe and Everything Else'' (1988) and was also seen on original 1989 airings of both ''Huxley Pig'' (Season 1 only) and ''Bangers and Mash'', and the final edition of ''Central News at Six'' (South Edition) respectively, among others.
*The animated version with just "Central" is found on the documentary ''The Nuclear Age''.
*Could be seen on ''Rosie & Jim'' on the now-defunct Canadian cable channel BBC Kids (which was available in the United States as a VOD service on select providers).
*Also found on some ''Inspector Morse'' tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of ''Woof!''.
*Challenge airings of ''Blockbusters'' also have the still version of the "Production" variant intact.
*VHS and DVD releases of ''The Dreamstone'' feature this logo, though on the DVD releases of the show's first-two seasons (which had [[FilmFair Animation (UK)|Filmfair]]'s involvement), the length of time the logo stays on after the credits end is shortened for the Cookie Jar logo.

'''Editor's Note:''' None."

And I want to rewrite the 4th logo on the "Central Independent Television (UK)" page on AVID.
"===4th Logo (Spring 1988-April 19, 1998, December 1, 2006)===
<gallery mode="packed" heights="200">
File:Central24.jpeg
</gallery>
{{YouTube|id=fOxu3ZRlBwc}}

'''Nicknames:''' "The Cake II", "CGI Cake II", "The Moon IV", "CGI Moon IV", "Rainbow Moon III", "CGI Rainbow Moon III"

'''Logo:''' On a black background, a {{Font color|silver|silver}} disc (divided into six rows and a crescent-shaped column appearing towards the screen) rotates from underneath, while six small coloured balls ({{Font color|red|red}}, {{Font color|orange|orange}}, {{Font color|#FFD900|yellow}}, {{Font color|green|limegreen}}, {{Font color|blue|blue}} and {{Font color|purple|purple}}) leap from the bottom of the screen. As we reach the frontal view of the logo, now in white (the crescent part is still {{Font color|silver|silver}}), one by one the balls quickly fall and absorb into the {{Font color|silver|silver}} segments on the left. The logo continues to rotate until it reaches the centre of the screen, while the word “'''CENTRAL'''” (in white) fades in underneath. The end result is a segmented white disc with a multi-coloured crescent three quarters towards the left.

'''Variants:''' Different variants apply:
* Beginning in February 1993, the logo received an update. The animation is much smoother and subtly different, and the cake now also looks more colourful and pleasing.
* The last variant of this logo was introduced on 1st January 1997, where the background was animated and shaded {{Font color|darkblue|dark blue}}, but the rest is kept intact.
* A filmed version of the 1988 animated logo exists, which was seen on ''Woof!'' and ''Press Gang'', respectively.
* A still variant of the 1988 animated logo also exists, which was seen on some episodes of ''Auf Wiedersehen, Pet'' on Drama and on 1997 UK Gold airings respectively, plastering the second logo.
* A version of the 1988 animated logo with the words "18 YEARS OF CENTRAL SOUTH" appearing underneath the word "CENTRAL" also exists as well, which was shown on the final edition of ''Central News at Six'' (South Edition) on December 1, 2006.

'''Custom Variants:'''
*Slanted: Same as normal, except that the "cake" turns flat and facing northeast. "CENTRAL" fades above.
*Revolving Cake Staircase: On a futuristic staircase, we zoom down it and see the logo on a ruby background.
*Fire & Sapphire: On a sapphire background, we see fire forming the logo.
*Shading: On a black background we see the transparent pieces of the cakes zooming up to a square, which splits the cake into its 2 pieces, which segues into the normal or slanted version of the logo.
* Crystal ITV: On a {{Font color|#FFD900|yellow}} background we see the ITV logo of the time rotating on the Central logo, in which the ITV logo turns out to be an illusion.
*Sparkle: On a black background, we see the ITV logo zooming across a light, which turns the logo into the Central logo.
*Powder (version 1) On an {{Font color|orange|orange}} background, we see a translucent glass Central logo, which soon transforms into the colour logo via flying streams of powder, before subtly filling out. A 35-note fanfare is used, which was only used for this version.
*Powder (version 2): Same as above, only the music is shorter and is more high-pitched.
*Grid (version 1): On a black squared background, we see an enclosed version of the Central logo, which zooms out on a ruby background.
*Grid (version 2): Same as above, only the background is emerald. Used as a bumper for ITN news breaks.
*Grid (version 3): Same as above, only the background is {{Font color|blue|blue}} and the logo doesn't have "CENTRAL" at the bottom of it as usual.
*Grid (version 4): Same as above, only the parts of the cake are made out of sails.
*Grid (version 5): Same as above, only the parts of the cake are in colour and "Central" appears to the right.
*Transparent Blue: On a {{Font color|blue|blue}} background, we see a {{Font color|blue|blue}} version of the Central logo which starts out as a zoom-in, and ends up in its normal form.
*Heart of the Network: On a {{Font color|blue|blue}} background, we see the ITV logo floating to the west and the Central logo zooming in.
*The City: On a black background, we get a view of the skyscrapers, which are the Central logo when viewed from the top.
*Channeling Spring (version 1): On a black background, we see a extended version of the Central logo zooming to the bottom-left, showing something behind it: a line with "CENTRAL" on it. Used as a bumper for later shows.
*Cake Model 1: The camera pans through the central logo made of coloured marble, before panning out to reveal everything in its standard position. The cake is revealed to be on a brown marble background.
*Cake Model 2: The cake is gently sunken into a water pool.
*ITV occasionally showed Central programmes. ITV used special variants on these programmes.

'''FX/SFX:''' Top notch CGI (for 1988).

'''Music/Sounds:''' Depending on the year:
*1988-1993, standard version: A synthesised “sweep” culminating in a majestic, seven-note orchestral fanfare.
*1988-1993, sub-variant 1: The synthesised sweep is absent. Otherwise, the music is still the same. Very rare.
*1988-1993, sub-variant 2: A violin arrangement of the fanfare.
*1988-1993, sub-variant 3: A synthesised variant of the theme, with two extra notes at the end.
*1988-1993, sub variant 4: A softer, more minimalist fanfare.
*1993-1996, standard variant: A nine-note fanfare with a choir at the background and glass.
*1993-1996, sub-variant 2: An extended version of the standard variation, with a total of seventeen notes. The animation is also slowed down.
*1997-1998, standard variant: A re-arranged version of the nine-note fanfare, with extra detail in the background.
*1997-1998, sub-variant 1: A fifteen-note fanfare with rock guitars. Slowed down animation.

(This list is unlikely to be exhaustive, due to Central's usage of many logos throughout the years.)

'''Availability:''' Rare. It was kept intact on several sites, like TVARK for example

'''Editor's Note:''' This logo is a favourite of many UK logo fans."

Next up, I want to rewrite the 4th logo section of "ITV Anglia Productions (UK)" on AVID.
"===4th Logo (March 21, 1988-2001)===
<gallery mode="packed" heights="150">
Anglia Television (1988-1999).jpeg
Anglia Production (1988).jpeg
Anglia Programme (1990).jpeg
An Anglia Production (1990).jpeg
An Anglia production (1981).jpeg
An Anglia Production (1982).jpeg
Anglia Television (1981) (From - Miss Morrison's Ghosts).png
An Anglia Production (1988-1999).jpeg
Anglia Production for Channel four (1992).jpeg
An Anglia Programme (40 years, 1999).jpeg
Anglia Programme for ITV (1989).jpeg
Anglia Television (1998, stretched) (From - Roku Channel print of Where the Heart Is S02E01).png
Anglia Television and ITV (1997) (From - Ain't Misbehavin' episode 2).png
Anglia Television and ITV (1995) (From - My Good Friend episode 1).png
Anglia Television and ITV (1995) (From - the Vanessa episode Vampires and Goths).png
Anglia Television, TVS, and ITV (1990) (From - The Prayer For Us All).png
Broadsword1.png
United Productions Anglia (2000).jpeg
UnitedProductions25.jpg
UnitedProductions27.jpg
UnitedProductions15.png
</gallery>
{{YouTube|id=X7VwJbcMnn4|id2=0ZUQkbMSJF0|id3=dF3Hg9dU9z4|id4=h-FGoIZrta4|id5=JRrfgwTajNU}}

'''Logo:''' On a different slate background than the normal logo, we see a print version of the flag from before, with the text "{{Font|Times New Roman|ANGLIA Production}}" underneath.

'''Variants:'''
* Sometimes, a copyright date is seen below.
* An animated version exists where the logo is the same as the 1988 television ident without modifications.
* A version with the words "ANGLIA TELEVISION Production" below the logo also exists which was seen on current prints of ''Miss Morrison's Ghosts''.
* "ANGLIA Production" may be reworded to say "{{Font|Times New Roman|AN ANGLIA PROGRAMME}}", "{{Font|Times New Roman|ANGLIA PROGRAMME for ITV}}" (with the 1989 ITV logo below from September 4, 1989 until October 4, 1998), or "{{Font|Times New Roman|ANGLIA Production for Channel Four}}" (for Anglia's Channel Four-produced programmes).
*On series 2 of ''Knightmare'', the 1988 Anglia logo appears within the [[Broadsword Television (UK)|Broadsword Television]] logo.
* On ''The Prayer For Us All'' the logo is next to the 1989 [[TVS Television (UK)|TVS]] logo and underneath it reads "{{Font|Times New Roman|Anglia/TVS Production for ITV}}" with the 1989 ITV logo below.
* In the logo's later years, it was seen within the [[United Film & Television (UK)|United Productions]] logo.
** One programme had the logo lack its {{color|turquoise}} background.
*On ''Anglia at 40'', "<span style="font-size: 14px; color: black; -webkit-text-stroke: 0.7px black; -webkit-text-fill-color: white;>'''''{{Font|Times New Roman|40}}'''''</span>" is placed on top of the triforce flag and "<span style="font-size: 14px; color: black; -webkit-text-stroke: 0.7px black; -webkit-text-fill-color: white;>'''{{Font|Times New Roman|YEARS}}'''</span>" is underneath it.

'''FX/SFX:''' None.


'''Music/Sounds:''' The ending theme of the programme. The animated version used a medieval fanfare that was different from the television ident of the time.
'''Music/Sounds Variant:''' The ending theme of the programme or none beginning in September 1989.


'''Availability:''' Rare.
'''Availability:''' Rare.
* Reruns of both ''Family Fortunes'' and ''Bullseye'' episodes from 1988 and 1989 on Challenge have the animated "Production" variant of this logo intact.
* Was seen on many productions from this period such as ''Tales of the Unexpected'', ''Knightmare'' beginning with series 2, ''Fantomcat'', ''Rocky and the Dodos'', ''The Animal Shelf'', and ''Fox Busters'', among many others.
* The animated "Production" variant of this logo also appears on ''God, The Universe and Everything Else'' (1988) and was also seen on original 1989 airings of both ''Huxley Pig'' (Season 1 only) and ''Bangers and Mash'', and the final edition of ''Central News at Six'' (South Edition) respectively, among others.
* ''Survival'' began using this logo with the episode "Seasons of the Sea" and until "Swamp Gorilla: Mystery of the Magic Marsh".
* The version with just "Central" is seen on the documentary ''The Nuclear Age''.
* This was also used to plaster over the previous logo on programmes dating from the late 1970s and early 1980s such as ''Science Report''.
* Appears on original programmes by Central such as ''Huxley Pig'' (Season 2), ''The Upper Hand'', ''The Gingerbread Man'', ''Tots TV'', ''Rosie & Jim'', and also on 1991 reruns of the second season of ''Thomas the Tank Engine & Friends'' on Children's ITV respectively, among others.
* The animated version is extremely rare, as it was seen on episodes of ''Survival'' from the time.
* Could be seen on ''Rosie & Jim'' on the now-defunct Canadian cable channel BBC Kids (which was available in the United States as a VOD service on select providers).
* The [[United Film & Television (UK)|United Productions]] variant was seen on ''Foxbusters'' and series 3 of ''Where the Heart Is''.
* Also found on some ''Inspector Morse'' tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of ''Woof!''.
* Series 1 and 2 of the latter uses the standard logo and is intact on streaming prints of aforementioned show.
* Challenge airings of ''Blockbusters'' also have the still version of the "Production" variant intact.
* However, the normal logo saw less usage in its later years when it was a subsidiary of [[United Film & Television (UK)|United Productions]].
* VHS and DVD releases of ''The Dreamstone'' feature this logo, though on the DVD releases of the show's first-two seasons (which had [[FilmFair Animation (UK)|Filmfair]]'s involvement), the length of time the logo stays on after the credits end is shortened for the Cookie Jar logo.
* Some original programmes otherwise lacked this logo despite Anglia being credited such as ''Bring Me The Head of Light Entertainment'' and ''Touching Evil''.
* Like before, it is intact on DVD releases of TV movies like ''Devices And Desires'' and ''Unnatural Causes'', among others.


'''Editor's Note:''' None.
'''Editor's Note:''' None.

Revision as of 00:45, 30 September 2022

Credits
Compiled by
Camenati

Editions by
Michael1986 and Michael Kenchington


This article is about the production logos. For ATV's TV idents, see Associated Television (UK). For Central's TV idents, see Central Independent Television (UK).

Background

This is the production arm of Central Television, formerly ATV's.

ATV Productions

1st Logo (October 1955-1970)

Logo: We see the 1955 ATV logo with the text "An" and "Production" above and underneath it respectively.

Variants:

  • A variant has "PRODUCTION", replaced with "TELERECORDING".
  • An early variant used from 1958-1960 had the logo arranged alongside a "Z" made from several dots, with "PRESENTS" or "Production" at the other end. "An" can be seen with "Production" as well.
  • From 1960-1962, it had the logo without any letters, but with "An" in the top space, "ATV" in the middle, and either "Production" or "Outside Broadcast". This was either on a black background or in-credit.
  • On Johnnie Ray Sings, all of the letters are inside the middle eye. Likewise, the closing to said program has "An" and "Production" in the top and bottom spaces respectively.
  • On a 1963 Beatles performance, the following credit was added underneath:
by arrangement with
BERNARD DELFONT
  • On Noddy and the Moon, "MADE FOR" in a drawn font appears above the logo. A copyright stamp reading "©COPYRIGHT MCMLV ASSOCIATED TELEVISION LTD." is shown underneath.
  • On George and the Dragon, the logo is inverted.
  • On A Tale of Two Streets, "PATHFIDER" was added above "PRODUCTION".
  • On Twelfth Night, the background is brown and the logo is yellow.
  • On The London Palladium Show, "A" was omitted and the logo is gold.

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability: Ultra rare, as many ITV programmes were destroyed, lost, or generally hard to find on home media.

  • It can be found on The Golden Shot (a late 90's print kept this logo), The London Palladium Show, A Tale of Two Streets, among many other ATV original programmes.
  • Some of them can be found through archival sites or BFI Player.
  • The 1960 variant can be seen on The Last Night of the Crazy Gang albeit the Outside Broadcast variant.

Editor's Note: None.

2nd Logo (February 17, 1956-1959)

Logo: A still version of the 1956 schedule ident where "PRODUCTION" replaces "PRESENTS" and "An" is placed above "A".

Variant: A telerecording variant exists; not only is "PRODUCTION" replaced with "TELERECORDING", but "AN" was moved over to the left-most bar and the ATV logo was shifted downward.

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability: Extinct.

  • Appears on The Johnnie Ray Show and Should Every Picture Tell a Story?.
  • The telerecording variant was seen on the former.

Editor's Note: None.

3rd Logo (November 1969-December 31, 1981)

Logo: The 1969 ATV logo is within a white rectangle. Underneath it is the stacked text "COLOUR PRODUCTION"

Variants:

  • An in-credit version exists, showing the logo in custom colors.
    • On Supercar, "IN ASSOCIATION WITH" and the full company name is shown above and below the logo.
  • On Outside Broadcast programmes, "COLOUR PRODUCTION" is replaced with with "OUTSIDE BROADCAST".
  • Sometimes, the logo is on a black background.
  • Starting from 1975, the logo has a copyright date added below and it, alongside the copyright stamp, became yellow.
  • On Tiswas, the endcap replaces "COLOUR" with "TISWAS" in a different colour. The colour palette is also somewhat randomised from time to time, even having a variant shifting from blue to pink barring the green text.
    • Another variant where the logo is white on a red background also exists.
  • On Crossroads episodes from 1984 and 1986, the endcap is in black and white, this is due to the fact that both episodes were originally broadcast in colour, but the videotapes that they were stored on were wiped by ATV shortly after broadcast, and those shows only survived via 16mm telerecordings.

FX/SFX: For the most part, none. One of the Tiswas variants has the logo changing colors.

Music/Sounds: The ending theme of the programme.

Availability: Rare.

  • Can be seen on any British programmes produced by ATV during this time.
  • A good source on which to find this on home video is the 1981 Magnetic Video of the Rudolf Nureyev version of Giselle.
  • Can also be found on DVDs of Crossroads released by Network DVD.
  • The in-credit variant can be also found on the Kaye Ballard episode of The Muppet Show on Disney+, and surprisingly, disc one and Peter Ustinov episode on German DVD releases of The Muppet Show, despite all of the ATV and ITC logos from both UK and US versions being wiped and cut by Disney. The former was likely the result of the episode featuring a unique ending which did not facilitate the typical edit of replacing the final shot of Zoot playing his saxophone.

Editor's Note: None.

Central Productions

1st Logo (January 1, 1982-1984)

Logo: On a blue background, the rainbow moon is shown above the text "CENTRAL PRODUCTION".

Variant: Sometimes, a copyright stamp is added underneath, reading "©Central Independent Television plc. (year)".

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability: Extinct.

  • It was seen on episodes of Family Fortunes, Bullseye, and the British version of Blockbusters within this timespan.
  • They were all last seen through Challenge airings.

Editor's Note: None.

2nd Logo (November 1983-Autumn 1988)

Logo: The moon's rainbow shading is more blended and detail and the logo is now against a black background.

Variants:

  • Some versions would have the text below reading "CENTRAL PRODUCTION", "CENTRAL PRESENTATION", "CENTRAL OUTSIDE BROADCAST", "A ZENITH PRODUCTION FOR CENTRAL", "ZENITH PRODUCTION FOR CENTRAL", "CENTRAL PRODUCTION FOR CHANNEL 4", "CENTRAL PRODUCTIONS FOR CHANNEL 4", or "A CENTRAL PRODUCTION in association with MOSTPOINT Ltd for CHANNEL FOUR".
  • Some versions have a copyright date below.
  • On The Little Green Man, the moon is smaller and the company name is larger than usual.
  • On some programmes such as The Little Green Man, Bullseye from 1983 to 1988, and the original airings of the first two seasons of Thomas the Tank Engine & Friends, the glow around the moon is not present.

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability: Rare.

  • It was seen on original airings of the first two seasons of Thomas the Tank Engine and Friends, but current prints of the show and U.S. prints remove this logo.
  • It can also be found at the end of The Little Green Men, Bullseye, Family Fortune episodes from this era, among others.

Editor's Note: None.

3rd Logo (Spring 1988-1995)

Logo: Same as the 1988 Central ident. Sometimes, the text may read as either "CENTRAL PRODUCTION" or "A ZENITH PRODUCTION FOR CENTRAL".

Variants:

  • The 1988 animated logo exists as both filmed and videotaped versions, with the filmed version being seen on Woof! and Press Gang (both first seasons), respectively.
  • Beginning in September 1989, a still version of the 1988 Central ident is used, but with the cake smaller and above "A CENTRAL PRODUCTION".
  • As with other ITV logos, "PRODUCTION" may be replaced with 'PRESENTATION" or "PROGRAMME".
  • Sometimes, the 1989 ITV logo is shown underneath the "CENTRAL PRODUCTION" notice.
  • A still variant of the 1988 animated logo also exists, which was seen on some episodes of Auf Wiedersehen, Pet on Drama and on 1997 UK Gold airings respectively, plastering the previous logo.
  • A version of the 1988 animated logo with the words "A CENTRAL PRODUCTION FOR CHANNEL FOUR" also exists.

FX/SFX: None.

Music/Sounds: Same as the 1988 Central ident.

Music/Sounds Variant: The ending theme of the programme or none beginning in September 1989.

Availability: Rare.

  • Reruns of both Family Fortunes and Bullseye episodes from 1988 and 1989 on Challenge have the animated "Production" variant of this logo intact.
  • The animated "Production" variant of this logo also appears on God, The Universe and Everything Else (1988) and was also seen on original 1989 airings of both Huxley Pig (Season 1 only) and Bangers and Mash, and the final edition of Central News at Six (South Edition) respectively, among others.
  • The version with just "Central" is seen on the documentary The Nuclear Age.
  • Appears on original programmes by Central such as Huxley Pig (Season 2), The Upper Hand, The Gingerbread Man, Tots TV, Rosie & Jim, and also on 1991 reruns of the second season of Thomas the Tank Engine & Friends on Children's ITV respectively, among others.
  • Could be seen on Rosie & Jim on the now-defunct Canadian cable channel BBC Kids (which was available in the United States as a VOD service on select providers).
  • Also found on some Inspector Morse tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of Woof!.
  • Challenge airings of Blockbusters also have the still version of the "Production" variant intact.
  • VHS and DVD releases of The Dreamstone feature this logo, though on the DVD releases of the show's first-two seasons (which had Filmfair's involvement), the length of time the logo stays on after the credits end is shortened for the Cookie Jar logo.

Editor's Note: None.

4th Logo (1990)


Logo: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAl", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.

FX/SFX: CGI animation.

Music/Sounds: A funky percussion soundtrack accompanied with an announcer.

Availability: Extinct; only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.

Editor's Note: None.

5th Logo (1995-January 1, 1997)

Logo: On a stone background, the cake, now with added shading, is above "A Central Programme"

Variants:

  • Like before, "Programme" may be replaced by "Presentation" or "Production". Plus, the 1989 ITV logo sometimes also appears underneath.
  • On the seventh and final series of The Upper Hand, it is preceded by the Columbia TriStar Carlton UK Productions logo, which takes place on the same background.

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability: Rare.

  • Although it had a short lifespan, it is fairly easy to find thanks to it preceding the Carlton UK Productions logo on most programmes produced within said banner.
  • These include Family Fortunes, Dale's Supermarket Sweep, The Way Through the Woods, among many others.
  • The latter can be found through VHS releases whereas several other programmes such as Cadfael has this logo intact on some episodes on streaming prints.

Editor's Note: None.

6th Logo (January 1, 1997-April 19, 1998)

Logo: The logo from before is now against a blue cloudy background and the text now simply reads "Central programme".

Variants:

  • Like before, "Programme" may be replaced by "Presentation". Plus, the 1989 ITV logo sometimes also appears underneath.
  • From late 1997 until April 1998, the 1997 Central endcap sometimes also features the ITV URL on the bottom right of the screen saying "www.itv.co.uk".

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability: Extinct.

  • It was seen on Family Fortunes and Dale's Supermarket Sweep episodes from this period, which can only be found through old video recordings.
  • It also appears on Challenge airings of Family Fortunes episodes from 1997 to 1998 as well.
  • It was also seen on Sharpe's Revenge, Sharpe's Justice and Sharpe's Waterloo, with current prints of them keeping it intact, with it succeeded by the ITV Studios Global Entertainment logo.

Editor's Note: None.

7th Logo (April 20, 1998-September 5, 1999)

Logo: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".

Variants:

  • At the end of certain programmes, the word "Production", "Programme", "Presentation for ITV", or "Programme for ITV" with the 1989 ITV logo (until October 4, 1998) appears below.
  • Sometimes, the ITV URL appears on the bottom right of the screen saying "www.itv.co.uk"
  • Beginning in mid-July 1999, the logo has the Carlton URL at the bottom of the screen saying "www.carlton.com".

FX/SFX: None.

Music/Sounds: The ending theme of the programme.

Availability:

  • It appears on the 1998-1999 series (Series 6) of Dale's Supermarket Sweep, but later prints which air on Challenge plaster that and the Pearson/Carlton logo with the 2001 FremantleMedia or the 2018 Fremantle logo, but is retained on at least one episode.
  • The 1998-1999 series (Series 18) of Family Fortunes also used this and is normally retained whenever Challenge re-broadcasts the series.
  • The 1998 production variant is seen on Central programmes from the era.

Editor's Note: None.

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