Centron Corporation: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content added Content deleted
imported>Poocian
No edit summary
 
(16 intermediate revisions by 4 users not shown)
Line 1: Line 1:
{{PageCredits
{{PageCredits
|video=Eric S., TheMovieLogo Database, Poocian Debbie official
|video=Eric S., TheMovieLogo Database, Poocian Debbie official
}}{{ImageTOC|Centron Educational Films 1973.png|1st Logo (1970-1977)|Centron 1981.png|2nd Logo (1978-1981?)}}
}}

===Background===
===Background===
Centron Corporation was a leading industrial and educational film production company, specializing in classroom and corporate 16mm films and VHS videocassettes. Although a slightly smaller company than its contemporaries ([[Encyclopædia Britannica Films]], [[Coronet Films]] and [[Learning Corporation of America]]), it was nonetheless very successful from the late 1940s through the early 1990s, gaining added fame with the Academy Award-nominated ''Leo Beuerman'' in 1969.
Centron Corporation was a leading industrial and educational film production company, specializing in classroom and corporate 16mm films and VHS videocassettes. Although a slightly smaller company than its contemporaries ([[Encyclopædia Britannica Films]], [[Coronet Films]] and [[Learning Corporation of America]]), it was nonetheless very successful from the late 1940s through the early 1990s, gaining added fame with the Academy Award-nominated ''Leo Beuerman'' in 1969.
=== 1st Logo (1971?-1976?)===
===1st Logo (1970-1977)===
<gallery>
<gallery mode="packed" heights="200">
File:Another Lost Centron logo.jpeg|B&W prototype
File:Another Lost Centron logo.jpeg|Prototype
File:B&wcentron.jpg|B&W version
File:Centron Educational Films 1973.png
File:Centron Educational Films 1973.png|Color
</gallery>{{youtube|id=csGa2tOpfI0|id2=warsVh0ayx0|id3=https://youtu.be/JIPO7kQb1Sc|id4=https://youtu.be/VcuhasFpdLU}}
</gallery>{{youtube|id=WiAIwdyp5HQ|id2=warsVh0ayx0|id3=https://youtu.be/JIPO7kQb1Sc|id4=-Mm99W1239w}}
'''Logo:''' On a black background, a red circle with a "C" in a futuristic font appears, then a blue triangle with "E" in the same font, and then a yellow square with "F" once again in the same font. Then the text fades in, consisting of "p r e s e n t e d b y" on the top and "CENTRON EDUCATIONAL FILMS" on the bottom.
'''Visuals:''' On a {{color|blue}} background, the letters "'''CEF'''" in a blocky font fade in one-by-one, while a {{color|red}} circle, a {{color|blue}} triangle, and a {{color|gold|yellow}} square fade in with the letters, in-sync with the music. The shapes overlap each other, with the {{color|gold|yellow}} square pushed to the back. "'''p r e s e n t e d b y'''" fades in on top in a stretched bold font, and "{{font|Impact|CENTRON EDUCATIONAL FILMS}}" fades in below in a outlined Haettenschweller font.


'''Variants:'''
'''Variant:''' A black & white version exists. Sometimes, it's spliced a bit on ''Roosevelt and U.S. History: 1882-1929''.
*Sometimes, the blue is replaced with black (may be due to film deterioration).
*A black & white version exists. Sometimes, it's spliced a bit on ''Roosevelt and U.S. History: 1882-1929''.
*A prototype version exists where the text doesn't appear.
*There is an off-center variant.


'''Technique:''' Motion-controlled cel animation.
'''FX/SFX:''' The letters fading in in sync with the shapes; the text fading in.


'''Music/Sounds:''' A 3-note synthesizer; each note is played to the notes on a music scale (C,D,E,F,G,A,B,C). They may be off-sync due to film deterioration.
'''Audio:''' A 3-note synthesizer; each note is played to the notes on a music scale (C,D,E,F,G,A,B,C). They may be off-sync due to film deterioration.


'''Availability:''' Ultra rare. It was seen on the educational film, ''Analyzing Advertising'', as well as others from the time period. Of course, films like these almost never air on TV after screening, and will only likely exist on 16mm prints, which are heavily deteriorated, and can be seen on Internet Archive, but other releases of the period is listed in WorldCat.
'''Availability:''' It was seen on the educational film, ''Analyzing Advertising'', as well as others from the time period. Of course, films like these almost never air on TV after screening, and will only likely exist on 16mm prints, which are heavily deteriorated, and can be seen on Internet Archive, but other releases of the period is listed in WorldCat.


===2nd Logo (1981)===
===2nd Logo (1978-1981?)===
[[File:Centron 1981.png|center|350px]]
[[File:Centron 1981.png|center|350px]]
{{youtube|id=https://youtu.be/Jxk89Vc8M-M|id2=https://youtu.be/EQ_LoeikLVM}}
{{youtube|id=https://youtu.be/EQ_LoeikLVM}}
'''Logo:''' On a black background, seven white outlined rounded vertical rectangles appear in a row. They then turn yellow and copies of the rectangles appear one by one, appearing at a different angle, starting at orange, then red, pink, white, purple, two blue, and finally two green, stopping at the yellow rectangles. Each row then disappears in the same order they appeared in. The words "a CENTRON FILMS" in white zoom out to above the rectangles, and "presentation" zooms out to below them. "a" and "presentation" fade to blue. The yellow outlines fade to white and within the outlines the rectangles become filled. From left to right, forest green, navy blue, red, denim, jonquil, sky blue, and hot magenta.
'''Visuals:''' On a black background, seven {{color|gold|yellow}} outlined rounded vertical rectangles appear in a row, which then revolve around 180 degrees clockwise, leaving neon trails with each frame. The colors of the copies that appear are, in this order: {{color|orange}}, {{color|red}}, {{color|hotpink|hot pink}}, white, {{color|violet}}, {{color|cyan}}, {{color|deepskyblue|sky blue}}, {{color|green}}, and then {{color|lime}}. Each frame then disappears one-by-one before the text "a CENTRON FILMS p r e s e n t a t i o n" in the Microgramma font, zooms out in white, before the entire logo changes colors. "{{color|deepskyblue|a}}" and "{{color|deepskyblue|p r e s e n t a t i o n}}" change to {{color|deepskyblue|sky blue}}, the frames turn white, and then the following colors fill in the frames: {{color|forestgreen|forest green}}, {{color|darkblue|dark blue}}, {{color|red|bright red}}, {{color|#6F8FAF|denim}}, {{color|yellow|daisy yellow}}, {{color|lightblue|light blue}}, and {{color|hotpink|hot pink}}.


'''Variant:''' A black & white version exists.
'''Variant:''' A black & white version exists.


'''Technique:''' Cel animation.
'''FX/SFX:''' The rotating rows of rectangle; the text. Again, simple animation, yet much better than before.


'''Music/Sounds:''' A remix of the last logo's jingle, this time with four notes: G,C and E are played note by note, then F is played after a brief pause.
'''Audio:''' A remix of the last logo's jingle, this time with four notes: G,C and E are played note by note, then F is played after a brief pause.


'''Availability:''' Ultra rare. So far, this only appears on ''Ears: Have You Heard The Latest?'' and again, other films from the time period.
'''Availability:''' So far, this only appears on ''Ears: Have You Heard The Latest?'' and again, other films from the time period.


[[Category:Education logos]]
[[Category:Education logos]]
[[Category:American education logos]]
[[Category:American education logos]]
[[Category:American logos]]
[[Category:United States]]

Latest revision as of 17:25, 9 March 2024



Background

Centron Corporation was a leading industrial and educational film production company, specializing in classroom and corporate 16mm films and VHS videocassettes. Although a slightly smaller company than its contemporaries (Encyclopædia Britannica Films, Coronet Films and Learning Corporation of America), it was nonetheless very successful from the late 1940s through the early 1990s, gaining added fame with the Academy Award-nominated Leo Beuerman in 1969.

1st Logo (1970-1977)

Visuals: On a blue background, the letters "CEF" in a blocky font fade in one-by-one, while a red circle, a blue triangle, and a yellow square fade in with the letters, in-sync with the music. The shapes overlap each other, with the yellow square pushed to the back. "p r e s e n t e d b y" fades in on top in a stretched bold font, and "CENTRON EDUCATIONAL FILMS" fades in below in a outlined Haettenschweller font.

Variants:

  • Sometimes, the blue is replaced with black (may be due to film deterioration).
  • A black & white version exists. Sometimes, it's spliced a bit on Roosevelt and U.S. History: 1882-1929.
  • A prototype version exists where the text doesn't appear.
  • There is an off-center variant.

Technique: Motion-controlled cel animation.

Audio: A 3-note synthesizer; each note is played to the notes on a music scale (C,D,E,F,G,A,B,C). They may be off-sync due to film deterioration.

Availability: It was seen on the educational film, Analyzing Advertising, as well as others from the time period. Of course, films like these almost never air on TV after screening, and will only likely exist on 16mm prints, which are heavily deteriorated, and can be seen on Internet Archive, but other releases of the period is listed in WorldCat.

2nd Logo (1978-1981?)

Visuals: On a black background, seven yellow outlined rounded vertical rectangles appear in a row, which then revolve around 180 degrees clockwise, leaving neon trails with each frame. The colors of the copies that appear are, in this order: orange, red, hot pink, white, violet, cyan, sky blue, green, and then lime. Each frame then disappears one-by-one before the text "a CENTRON FILMS p r e s e n t a t i o n" in the Microgramma font, zooms out in white, before the entire logo changes colors. "a" and "p r e s e n t a t i o n" change to sky blue, the frames turn white, and then the following colors fill in the frames: forest green, dark blue, bright red, denim, daisy yellow, light blue, and hot pink.

Variant: A black & white version exists.

Technique: Cel animation.

Audio: A remix of the last logo's jingle, this time with four notes: G,C and E are played note by note, then F is played after a brief pause.

Availability: So far, this only appears on Ears: Have You Heard The Latest? and again, other films from the time period.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.