Charles Burrows Charles Productions

From the Audiovisual Identity Database, the motion graphics museum

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(September 30, 1982-December 1993)

Nickname: "American Typewriter", "That Cheers Logo"

Logo: On a static blue background, we see four words going from either left or right, meeting in the center. "CHARLES" goes first, then "BURROWS", afterwards "CHARLES", and finally "PRODUCTIONS" from top to bottom. All the text is set in ITC American Typewriter, which was popular at the time this logo debuted.

Variant: On The Tortellis and the short-lived 1986 sitcom All is Forgiven, the logo appears slightly enhanced. The word "COMPANY" fades in below after the names slide in.

FX/SFX: The text sliding in.

Music/Sounds: The end theme of the show.

Availability: Common.

  • It's found intact on all episodes of Cheers on WGN America, Hallmark Channel, and Me-TV, as well as on DVD and VHS releases of said show.
  • This was also seen on The Tortellis and the short-lived 1986 sitcom All is Forgiven when A&E last reran that show in the late 1980s.
  • It was also spotted in a 1993 unaired TV pilot Gloria Vane.


Editor's Note: Everything about this logo is very cheap, particularly the animation, which wasn't that bad back then, but was still cheap back in the day.

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