Cineplex Entertainment

Background

Cineplex Galaxy Income Fund, the owners of the chain, renamed Cineplex Galaxy LP to Cineplex Entertainment on October 3, 2005. In 2011, Cineplex Galaxy became Cineplex Inc.

1st Logo (2005-2009)

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Logo: The Cineplex logo rotates counter-clockwise into place on the screen, with the Famous Players, Cineplex Odeon, and Galaxy Cinemas logos, ONEX byline and the URL appearing below. The film-reel stops, and the viewer is in a city with buildings made of filmstrips. The camera pans to the "GO BIG" text with searchlights behind it, then the camera moves around till it stops at the "FEATURE PRESENTATION" text flashing into view.

Technique: CGI.

Music/Sounds: A superhero-like soundtrack with whooshes from traffic and a helicopter.

Availability: Extinct. Only used in theatres.

2nd Logo (2007-2009)

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Logo: In darkness, we see a film reel rolling towards the camera, leaving a trail of film as three spotlights turn on. We then see a slow-motion side view of the film reel, as the camera pans to many stacks of other film reels. The animation returns to its normal speed as the film reel zooms away, bouncing off the floor and heading towards an area filled with popcorn and drink cups. The film reel bounces off the floor again, and it eventually dives through a mountain of popcorn. We zoom into the film strip, showing a space background with two blue film strips glowing. The words "COMING SOON" IN Bank Gothic appear with a shining effect, and shines twice while rotating. The logo flashes to reveal the Cineplex print logo of the time rotating. The logo flashes again, and we zoom back out on a space background with the film reel from earlier, along with a long film strip going through it. The film reel shines brightly, turning the background white and everything else red and in 2D, forming the Scotiabank logo, as the film reel turns into a globe. The text "presented by Scotiabank" wipes in next to it, and many multicoloured letters start flying in, forming Scotiabank's slogan "You're richer than you think."

Trivia: This was the first Cineplex bumper made after they began their partnership with Scotiabank, rebranding some of their theatres into "Scotiabank Theatres" and introducing the Scene loyalty program the same year.

Technique: CGI.

Music/Sounds: It starts with the sounds of spotlights turning on, then a funk guitar riff is heard, leading into a rock tune. It ends with the last note being sustained, whooshing effects, and popcorn popping sounds when the letters are flying.

Availability: Extinct.

3rd Logo (2009-2012)

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Logo: A screen turns on, revealing it to be an ATM screen with the word "WELCOME", the flashing words "INSERT CARD", and the Scotiabank logo in the corner, along with various other symbols. As it is from the perspective of the inside, the screen is backwards. We see a man inserting a Scotiabank Scene card into the ATM, which causes it to transform into a giant door, much to the amazement of the man. A futuristic flying motorcycle comes out of the door, and the man gets on, puts on a helmet, and revs the engine as the doors open. The screen flashes white, revealing a studio lot with various objects (including a boat, many runners with the Scotiabank symbol on their shirts, a UFO, a hockey team with the Scotiabank logo on their jerseys, a helicopter, and a large safe). We fly into the safe, as the man drives past two martial artists in slow motion. As it returns to normal speed, the man drives onto a city street with palm trees, through a wall with an arch. He looks up and sees a theatre with the Cineplex logo (a different design than the previous two bumpers) and "COMING SOON" on its marquee, along with Scene and Coca-Cola signs on the ground. We go above the marquee to reveal a giant circular object with lights on it, two gray Scotiabank towers, and a screen with "Presented by Scotiabank" on it. The "You're richer than you think." slogan forms in a similar way to the last trailer, except the letters are now in 3D.

Technique: CGI by 4stroke.

Music/Sounds: Some computer beeping at the start, followed by mechanical clanging sounds, and an adventurous orchestral fanfare that climaxes at the end. Composed by David Fleury.

Availability: Extinct.

4th Logo (2009-2012)

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Logo: On the side of a cliff, we see lots of mountains, trees, waterfalls, and two castles as a flock of birds fly by. A quick zoom-in through hundreds of blue and green orbs transitions to a sunset sky with a rocky ground, with pyramids, trees, and ancient rock structures, with a scorpion close to us. Then, another transition with orange orbs brings us to an eagle-eyed view of a city street with lots of cars. Some Canadian flags and a Coca-Cola billboard can be seen on the buildings. Brown and yellow orbs change the scene to a futuristic city, with lots of abstractly-designed skyscrapers, a monorail, a bridge, and a river running through the middle. Several crowds of people are seen walking around. A transition with light blue orbs goes to space with Earth slowly spinning and lights shining on the west side of the globe. The golden 3D text "FEATURE PRESENTATION" is seen over the globe, and one more transition with gold and green orbs brings us to a cloud background with the Cineplex logo slowly spinning to face us. A byline reading "ONEX A Founding Partner" appears below, and the whole logo flips, changing the text to "ESCAPE WITH US".

Technique: CGI by 4stroke.

Music/Sounds: An orchestral fanfare which slowly builds up with each passing scene. Composed by David Fleury.

Music/Sounds Variant: There is a version with a different, much calmer fanfare. There are also additional sound effects, and digital scrambling sounds during the transitions.

Availability: Extinct.

5th Logo (2012-2014)

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Logo: Inside a theatre, we see a man and a woman carrying a bag of popcorn and a Coca-Cola cup. The man takes out a Scotiabank Scene card and white flares pass through his body. They then walk past a movie poster with a mermaid, and suddenly a huge wave of water comes out of the poster, filling the theatre with water. The floor turns into a sea bed and many fish are seen. The mermaid comes out and puts her hand on his face, then the woman pulls the man away. They walk by a poster with the same hockey team from the 3rd logo, and they come out as the theatre turns into an ice rink. One of the players shoots a puck with the Scotiabank logo on it, and the man catches it. A cardboard movie stand is seen with a knight riding a horse, and a fire-breathing dragon bursts through the wall. The knight comes to life, having burst through the other wall with a castle in the background. The knight charges toward the dragon, and the man looks away, not seeing the dragon being slayed. The knight is seen kissing the woman's hand, and this time the man pulls the woman away. Two doors open, revealing an auditorium with the same Cineplex logo and "COMING SOON" text as the 3rd bumper on the screen. The lights dim, and the same Scotiabank animation from before is seen, but this time, a Scotiabank Scene ScotiaCard and Scene Visa card are seen below.

Technique: CGI by 4stroke.

Music/Sounds: 4 piano notes are heard at the beginning, accompanied by electronic sounds. Then, each part has its own section. The underwater scene has a quiet piano theme, followed by a rock theme for the hockey scene, and then a very dramatic orchestral theme for the dragon scene. A three note acoustic guitar tune is heard when the knight kisses the woman's hand. Finally, a synth orchestra theme plays. Composed by David Fleury.

Availability: Extinct.

6th Logo (2012-2015)

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Logo: In a black-and-white 1900s environment, we see the Wright Brothers plane flying to a set of clouds. After a few seconds, the whole film turns to colour inside the clouds, as the aspect ratio widens. A new plane appears, and flies vertically reaching a cloud. We have the same top-down effect and the plane has another new look. The plane then turns into a jet and the film grain fades out. Then, another scene of a cloud appears with a space-like jet flying up. However, when the jet reaches the clouds it becomes a space shuttle and leaves the Earth. It launches to the screen. We cut through the engine of the space shuttle and the shuttle goes up. Then, the space shuttle reaches lightspeed until it becomes a white flash. When this flashes, we cut to a nebula scene with the Cineplex logo and a banner saying "100 Years of Movie Memories". Some asteroids come to the logo. One of the asteroids come from the left transforming the Cineplex logo and the banner to just "ENJOY THE SHOW".

Technique: CGI by Spy Films.

Music/Sounds: A calm tune that grows slowly to a majestic fanfare including the sounds of a plane, a jet and a space shuttle. Composed by BoomBox and Deluxe.

Availability: Extinct. This was a centennial logo to commemorate 100 years of the original Famous Players company; however, it remained in use for 3 years.

7th Logo (2014-2016)

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Logo: We see a man and woman inside a Scotiabank Theatre walking up to an ATM and inserting a Scotiabank Scene card. Blue lines move around the edges of the slot and buttons. A closeup of the man's face zooms back to reveal that he is skiing down a mountain. He appears to be holding a futuristic-styled briefcase. We then see the woman jump in on a snowmobile, along with a few other people skiing as well. The camera zooms back to show the edge of a cliff. The man goes right into the camera, then it shows him as a superhero with the Scotiabank logo on his suit. He flies over many buildings, and the CN Tower can be seen in a few shots. A large meteor is seen heading toward the man. He looks down to see a crowd of people, as well as a hockey rink below. The man extends his fist out, and as soon as he crashes into the meteor, he becomes a fisherman on a boat in a storm. A large wave crashes down on the boat, and the man is seen with the woman next to him inside an auditorium, alongside many other people. The Cineplex logo and the 3D silver words "COMING SOON" are on the screen. The Scotiabank animation from the previous "Coming Soon" bumpers are seen, but now the Scotiabank logo is in 3D, the "You're richer than you think." text is in a different font and less extruded than before, and the two cards from the 5th logo fly in from the left and right sides and land on the screen.

Technique: CGI by TOPIX.

Music/Sounds: A ding followed by electronic sounds when the ATM is seen, and then a dramatic fanfare with three different sections is heard. A six note xylophone jingle plays on the "COMING SOON" screen. Composed by David Fleury.

Availability: Extinct.

8th Logo (2016-)

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Logo: This set of bumpers revolve around an an army in the form of popcorn, and their leader Colonel Kernel. After the main animation, on a gray background with two light flares on the side, we see the zooming 3D words "COMING SOON" and the Cineplex logo below. A small flash transitions to the "Presented by Scotiabank" logo, with the "You're richer than you think." slogan back to its old font, but is entirely 2D. We see three Scotiabank Scene cards jump in, and the popcorn with sunglasses from the "Mission" bumper gasps and faints.

Variants:

• The Mission: We see a hand tapping a Scotiabank Scene card onto a terminal. Then we see a popcorn machine, and inside we see some talking popcorn with caps, glasses, and pins with the insignia of the "Space Kernels". Colonel Kernel says "Space Kernels, the fate of our nation rests on your freshly popped shoulders." "Yes sir, Colonel Kernel." says one of the officers. The Colonel says "We received a signal from a probe in the far reaches of our known universe...theatre 6." Everyone gasps, and one of the popcorn in the background faints. Colonel Kernel continues; "As you know, this is a one-way movie ticket." Another officer says "Ready for boarding, Colonel Kernel!" The Colonel begins to choke up as a popcorn scoop comes in, and the two officers jump on the scoop. He says "Trailer start in T-minus 10 seconds. Good luck!" The scoop goes up and the officers lie down and look at each other and smile. Introduced in 2016, and retired in 2019.
• Blast Off: The bumper begins the same way as the "Mission" bumper. This time, we see a popcorn bag, and two popcorn with pins and headsets close their visors. A flight controller says "Kernels, prepare to embark. All systems go." A butter dispenser pours butter onto the popcorn, with one of the astronauts saying "Initiating butter sequence." Two of the officers look at each other with nervousness. The astronaut says "Initiating flavour booster." leading to some candy being poured into the bag. A different controller says "Engaging thruster." Two hands shake the bag, and they lift the bag up, accompanied by rocket sounds. The first controller says "We have liftoff!" and everyone throws their clipboard in the air and cheers. The astronaut sees the cheering popcorn in the popcorn machine and says "Look guys, home!" Introduced in 2016, and retired in 2019.
• (Unknown title): TBA, Introduced in 2019, and retired in 2022.
• Coffee Shop: TBA, Introduced in 2019, and retired in 2022.
• Grocery Store: TBA, Introduced in 2022.
• Sand Castle: TBA, Introduced in 2022.

Technique: CGI.

Music/Sounds: An orchestral fanfare, depending on the bumper.

Availability: Currently in use.

9th Logo (2016-2022)

Logo: We start by seeing a silver-ish background with a light shining on it. It then reveals a stone coliseum as the camera cuts to another shot of several silver balls rolling around. The coliseum opens up to reveal a bright white shine, revealing the classic Cineplex coliseum all turning yellow as the camera cuts to rectangles being inserted to make the logo smooth. A bright flash appears and puts the coliseum on a white background as the letters for Cineplex appears one by one from left to right. The text "See the Big Picture" appears below the logo for a few seconds before the logo turns 2D.

Technique: CGI by Elastic.

Music/Sounds: A slightly dramatic fanfare, which starts to rise up and and be majestic. Sounds of marbles rolling are heard and clanking sounds are heard when the yellow coliseum appears. When the Cineplex letters appear, sounds of a film reel starting to project are heard, along with 4 xylophone notes at the end. Composed by Vapor.

Availability: Extinct.

Final Note: As of mid-2022, Cineplex doesn't use a "Feature Presentation" bumper at the start of films, instead going straight to the start of the movie.

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Cineplex Entertainment