Coca-Cola: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content deleted Content added
Commercial "logos" are referred to as "tags" in the motion graphic industry
No edit summary
(12 intermediate revisions by 7 users not shown)
Line 3:
 
===Background===
'''Coca-Cola''' was a leading caffeine brand and it is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.
==={{Ordinal|1}}1st Logo (1980s-2000s)===
'''LogoVisuals:''' At the end of a commercial, the Coca-Cola logo fades in on the bottom right.
 
'''Variants:'''
Line 11:
*In the 1990s, the Always Coca-Cola logo is shown.
 
'''Technique:''' TheFading fade-ineffects.
 
'''Music/SoundsAudio:''' The end theme of the commercial.
 
'''Availability:''' Seen at the end of various commercials from the era.
 
==={{Ordinal|2}}2nd Logo (2000s)===
'''LogoVisuals:''' The end of the commercial fades to red, as the Coca-Cola logo draws in.
 
'''Technique:''' 2D computer animation.
 
'''Music/SoundsAudio:''' Same as before.
 
'''Availability:''' Same as before.
 
==={{Ordinal|3}}3rd Logo (Late 2000s)===
'''LogoVisuals:''' We zoomThe screen zooms out on a {{color|red}} background, as the Coca-Cola bottle spins in.
 
'''Technique:''' 2D computer animation.
 
'''Music/SoundsAudio:''' Same as before.
 
'''Availability:''' Same as before.
 
==={{Ordinal|4}}4th Logo (2010s)===
'''LogoVisuals:''' At the end of the commercial, we spin in from a set of Coke bottles before flipping to red with the Coca-Cola logo.
 
'''Technique:''' 2D computer animation.
 
'''Music/SoundsAudio:''' Same as before.
 
'''Availability:''' Same as before.
Line 46:
[[Category:United States]]
[[Category:American commercial tags]]
[[Category:International]]
[[Category:International commercial tags]]
[[Category:The Coca-Cola Company]]

Revision as of 18:42, 25 February 2024



Background

Coca-Cola is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.

1st Logo (1980s-2000s)

Visuals: At the end of a commercial, the Coca-Cola logo fades in on the bottom right.

Variants:

  • Sometimes, the New Coke logo is shown.
  • In the 1990s, the Always Coca-Cola logo is shown.

Technique: Fading effects.

Audio: The end theme of the commercial.

Availability: Seen at the end of various commercials from the era.

2nd Logo (2000s)

Visuals: The end of the commercial fades to red, as the Coca-Cola logo draws in.

Technique: 2D computer animation.

Audio: Same as before.

Availability: Same as before.

3rd Logo (Late 2000s)

Visuals: The screen zooms out on a red background, as the Coca-Cola bottle spins in.

Technique: 2D computer animation.

Audio: Same as before.

Availability: Same as before.

4th Logo (2010s)

Visuals: At the end of the commercial, we spin in from a set of Coke bottles before flipping to red with the Coca-Cola logo.

Technique: 2D computer animation.

Audio: Same as before.

Availability: Same as before.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.