Coca-Cola: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===Background===
===Background===
'''Coca-Cola''' was a leading caffeine brand and it is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.
'''Coca-Cola''' is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.
==={{Ordinal|1}} Logo (1980s-2000s)===
===1st Logo (1980s-2000s)===
'''Logo:''' At the end of a commercial, the Coca-Cola logo fades in on the bottom right.
'''Visuals:''' At the end of a commercial, the Coca-Cola logo fades in on the bottom right.


'''Variants:'''
'''Variants:'''
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*In the 1990s, the Always Coca-Cola logo is shown.
*In the 1990s, the Always Coca-Cola logo is shown.


'''Technique:''' The fade-in.
'''Technique:''' Fading effects.


'''Music/Sounds:''' The end theme of the commercial.
'''Audio:''' The end theme of the commercial.


'''Availability:''' Seen at the end of various commercials from the era.
'''Availability:''' Seen at the end of various commercials from the era.


==={{Ordinal|2}} Logo (2000s)===
===2nd Logo (2000s)===
'''Logo:''' The end of the commercial fades to red, as the Coca-Cola logo draws in.
'''Visuals:''' The end of the commercial fades to red, as the Coca-Cola logo draws in.


'''Technique:''' 2D animation.
'''Technique:''' 2D computer animation.


'''Music/Sounds:''' Same as before.
'''Audio:''' Same as before.


'''Availability:''' Same as before.
'''Availability:''' Same as before.


==={{Ordinal|3}} Logo (Late 2000s)===
===3rd Logo (Late 2000s)===
'''Logo:''' We zoom out on a {{color|red}} background, as the Coca-Cola bottle spins in.
'''Visuals:''' The screen zooms out on a {{color|red}} background, as the Coca-Cola bottle spins in.


'''Technique:''' 2D animation.
'''Technique:''' 2D computer animation.


'''Music/Sounds:''' Same as before.
'''Audio:''' Same as before.


'''Availability:''' Same as before.
'''Availability:''' Same as before.


==={{Ordinal|4}} Logo (2010s)===
===4th Logo (2010s)===
'''Logo:''' At the end of the commercial, we spin in from a set of Coke bottles before flipping to red with the Coca-Cola logo.
'''Visuals:''' At the end of the commercial, we spin in from a set of Coke bottles before flipping to red with the Coca-Cola logo.


'''Technique:''' 2D animation.
'''Technique:''' 2D computer animation.


'''Music/Sounds:''' Same as before.
'''Audio:''' Same as before.


'''Availability:''' Same as before.
'''Availability:''' Same as before.
[[Category:Commercial logos]]
[[Category:Commercial tags]]
[[Category:United States]]
[[Category:United States]]
[[Category:American commercial logos]]
[[Category:American commercial tags]]
[[Category:International]]
[[Category:International commercial tags]]
[[Category:The Coca-Cola Company]]

Revision as of 18:42, 25 February 2024



Background

Coca-Cola is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.

1st Logo (1980s-2000s)

Visuals: At the end of a commercial, the Coca-Cola logo fades in on the bottom right.

Variants:

  • Sometimes, the New Coke logo is shown.
  • In the 1990s, the Always Coca-Cola logo is shown.

Technique: Fading effects.

Audio: The end theme of the commercial.

Availability: Seen at the end of various commercials from the era.

2nd Logo (2000s)

Visuals: The end of the commercial fades to red, as the Coca-Cola logo draws in.

Technique: 2D computer animation.

Audio: Same as before.

Availability: Same as before.

3rd Logo (Late 2000s)

Visuals: The screen zooms out on a red background, as the Coca-Cola bottle spins in.

Technique: 2D computer animation.

Audio: Same as before.

Availability: Same as before.

4th Logo (2010s)

Visuals: At the end of the commercial, we spin in from a set of Coke bottles before flipping to red with the Coca-Cola logo.

Technique: 2D computer animation.

Audio: Same as before.

Availability: Same as before.

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