Coca-Cola: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Revision as of 16:44, 13 January 2023



Background

Coca-Cola was a leading caffeine brand and it is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.

1st Logo (1980s-2000s)

Logo: At the end of a commercial, the Coca-Cola logo fades in on the bottom right.

Variants:

  • Sometimes, the New Coke logo is shown.
  • In the 1990s, the Always Coca-Cola logo is shown.

Technique: The fade-in.

Music/Sounds: The end theme of the commercial.

Availability: Seen at the end of various commercials from the era.

2nd Logo (2000s)

Logo: The end of the commercial fades to red, as the Coca-Cola logo draws in.

Technique: 2D animation.

Music/Sounds: Same as before.

Availability: Same as before.

3rd Logo (Late 2000s)

Logo: We zoom out on a red background, as the Coca-Cola bottle spins in.

Technique: 2D animation.

Music/Sounds: Same as before.

Availability: Same as before.

4th Logo (2010s)

Logo: At the end of the commercial, we spin in from a set of Coke bottles before flipping to red with the Coca-Cola logo.

Technique: 2D animation.

Music/Sounds: Same as before.

Availability: Same as before.

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