Crunchyroll

Background

Crunchyroll, LLC is an anime streaming, video-on-demand and licensing company founded on May 14, 2006 by a group of University of California, Berkeley graduates, as a for-profit video upload and streaming site that specialized in hosting East Asian content. Some of the content hosted on Crunchyroll included fansubbed versions of East Asian shows. In 2008, Crunchyroll secured a capital investment of $4.05 million from the venture capital firm Venrock.

Crunchyroll was a subsidiary of AT&T's Otter Media (now owned by Warner Bros. Discovery), and from 2016 to 2018, the company partnered with Funimation, which would eventually merge into its brand in 2022 after Sony acquired Crunchyroll in 2021. The company is currently owned by Sony through a joint venture between Sony Pictures Entertainment and Sony Music Entertainment Japan's Aniplex.

On February 25, 2020, Crunchyroll announced their intent to produce original content through co-productions with Japanese animation studios or their own Burbank-based animation studio formed in 2018. These select titles are known as Crunchyroll Originals.

(April 1, 2020-)

Logo: On a black background, an animated yellow-orange light streak swirls and forms the corporate Crunchyroll logo in orange.

Variant: Same as the normal logo, but the word "ORIGINALS" appears beside "crunchyroll".

FX/SFX: The animation in the logo, designed by MOCEAN, who also designed the 2020 Searchlight Pictures and 2018 Miramax logos.

Music/Sounds: A whoosh and then a few shining stings.

Availability: Current. It was first seen on Tower of God, the theatrical release of Jujutsu Kaisen 0 and is used as a de-facto home video logo, replacing the Funimation logo on their Blu-ray and DVD releases, starting with the home video release of BEM: Become Human - The Movie.

Editor's Note: Though the logo rebrand may confuse those who normally expect the Funimation logo to pop up in the Blu-ray releases of their anime, this is still a nicely executed logo.