Discovery Times Channel

From the Audiovisual Identity Database, the motion graphics museum


Background

In April 2002, The New York Times and Discovery Communications announced a joint venture to run the Discovery Civilization Channel, which a year later on March 25, 2003, was rebranded as Discovery Times Channel. In April 2006, The New York Times sold its half in the channel back to Discovery, although "Times" was kept in the channel's name until early-2008, when it was relaunched as Investigation Discovery.

1st ID (March 25, 2003-2006)


Visuals: There is the text "Discovery" in blue on a white rectangle, the text "Times" in white on a blue rectangle, a political globe between the text and rectangles, and the blue text "CHANNEL" below the text "Times" and right beside a thin blue rectangle on a white background with a video of a globe spinning.

Variant: For special presentations, the white text "SPECIAL PRESENTATION" is seen below the logo.

Technique: Computer animation.

Audio: A horn can be heard, and often times an announcer.

Availability: It was seen once on a September 18th, 2008 Investigation Discovery airing to Thomas L. Friedman Reporting.

2nd ID (2006-January 26, 2008)


Visuals: There is 2 squares involving a person. The camera then moves up to reveal more squares, 2 being human, & one being a newspaper. The camera then zooms out, where the background looks like a data chart, to reveal the logo from last time forming. Then the text "OPENING EYES", the text "TELEVISION BY [New York Times logo] AND [Discovery Channel logo] appears below. At the last second, the text "OPENING MINDS" appears next to the text.

Technique: A combination of computer animation and live-action footage, produced by Trollbäck+Company.

Audio: A majestic instrumental fanfare.

Availability: It's known to appear before the telecast to Watergate: Legacy of Secrets.

Discovery Civilization Channel
Discovery Times Channel
Investigation Discovery
Cookies help us deliver our services. By using our services, you agree to our use of cookies.