Diverse Productions

Credits

Compiled by
RSX-798

Editions by
Michael Kenchington

Background

Diverse Productions was a British television production company that was formed in 1981 by David Graham to produce content for Channel 4. One of the first shows the company produced was The Friday Alternative, before it became a hit through Diverse Reports. The company was sold many times, first in 2004 to FBC Group, then in 2006 to Zodiak Media Group. The company went defunct in 2011.

1st Logo (5 November 1982-1992)

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Visuals: On a black background, there is the text "DIVERSE" in a strange wiggly font. Above it is "A" and below it is the word "PRODUCTION". Below it is information for Channel Four.

Technique: A still, printed graphic.

Audio: The end theme of the show.

Availability: Seen on early Diverse shows from the period, like The Friday Alternative, Diverse Reports, Election Brief and Check Out.

2nd Logo (9 November? 1992-19 October 2002)

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Visuals: On a black background, there is the same "D" as it was on the previous logo, except the gradient is shaded as light blue and encapsulated into a gradient circle. Next to it is the word "IVERSE" in the same style as before, with "A" above and "PRODUCTION" on the bottom right.

Variants:

• An animated version exists. Underneath the logo, multiple teal arrows are drawn, writing out each letter in the company name. The last of them is slower than the rest, and the words "FOR", "CHANNEL 4", and the copyright year are within each arrow.
• Sometimes, this logo also shares the screen with other logos (including the 1988 BBC and 1999 Channel 4 "Square" logos).
• On early episodes of The Little Picture Show, the logo is yellow with "FOR CARLTON" (with Carlton being in its form of the 1993 logo). The copyright notice also reads "© Carlton Television (year in Latin numerals)" which appears at the bottom left of the screen and the 1989 ITV logo appears on the bottom right of the screen.
• Sometimes, the logo is in-credit.

Technique: A digital graphic.

Audio: None or the end theme of the show.

Availability:

• Seen on Diverse's shows from the time-period until 2002.
• Examples include The Pulse, The Little Picture Show, early seasons of Time Team, The Battle for Ideas, and some documentaries.
• The animated variant was seen on early programmes that used this logo such as the High Interest documentary "Sick As A Parrot".
• It made its final appearance on Billy Childish, Confessions of a Sunday Painter.

3rd Logo (23 December 2002-5 December 2005)

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Visuals: Similar to the previous logo, only the "D" circle is blue, the "iverse" part is in lowercase, and the "A" and "PRODUCTION" text is blue.

Variants:

• Sometimes, this logo also shares the screen with other logos (including the 1999 Channel 4 "Square" logo).
• Sometimes, the logo is in-credit.

Technique: A digital graphic.

Audio: None.

Availability: Seen on Diverse's shows and documentaries from the time period. It debuted on The Real Michael Caine and later appeared on Musical Spotlights, Forbidden Fruit, Soul Nation and Priest Idol.

4th Logo (27 February 2006-9 September 2010)

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Visuals: On a black background, there is the 3D upside down word "diverse" in a serif font that flips in. Then it goes back to normal, then the "i" turns upside down. The word "production" fades in on the bottom right.

Byline: Starting in 2007, the byline "A ZODIAK ENTERTAINMENT COMPANY" fades in below the logo.

Variants:

• Sometimes, this logo also shares the screen with other logos (including the 1997 BBC logo).
• On shows produced by its Bristol subsidiary, the word "bristol" appears instead of "production".

Technique: 2D digital animation.

Audio: The end theme of the show.

Availability: Seen on Diverse's shows and documentaries from the time-period until 2010, such as The Real Dad's Army, Beat the Star, Tribal Wives, Rocket Science, and The Secret Life of the Berlin Wall.