Draft:ABS-CBN

Credits

Descriptions by
RichYong and PATRICKSTARSEVEN

Captures by
RichYong

Editions by
DatuDimatablan, LMgamer36, PATRICKSTARSEVEN and Nico234

Video captures courtesy of
various uploaders

Background

ABS-CBN is a television network in the Philippines and also a major media and entertainment conglomerate. It was founded in its current form in July 1986, when the Banahaw Broadcasting Corporation ceased its operations and its assets were returned to the previously shut-down network. Relaunched as "The Star Network" on September 14, 1986, a few months after the People Power Revolution, it even kept its DWWX-TV callsign for the Metro Manila TV station.

On May 5, 2020, the National Telecommunications Commission issued a cease-and-desist order to temporarily stop the network's broadcast, including its radio stations, MOR 101.9 and DZMM TeleRadyo. Following this, ABS-CBN's programming began airing on Kapamilya Channel, alongside A2Z (a joint venture with ZOE Broadcasting Company) on analog transmission. On October 6, 2022, the company signed a deal with Warner Bros. Discovery to distribute some of their programming overseas.

1st Logo (September 14-November 30, 1986)

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Visuals: The words "Watch Us Do It Again!" appears on screen before being replaced by a teal-colored number 2.

Technique: Live-action and cel animation.

Audio: A chorus saying "Watch us do it again!" When the 2 appears the chorus says "2!" An announcer speaking Tagalog is also heard.

Legacy: The video footage was thought to be lost, but was eventually re-discovered. It shows the long-awaited return of ABS-CBN after the Martial law.

2nd Logo (December 1, 1986-February 28, 1987)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

3rd Logo (March 1, 1987-1989)

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Visuals: In a space background with moving grids, the ABS-CBN corporate logo flies into the center, along with the stylized 2 with a rhomboidal star, and the slogan flies into the screen saying "The Star Network".

Technique: 2D computerized effects.

Audio: A bombastic fanfare, with Peter Musñgi's voice saying "This is ABS-CBN. You're on channel 2, DWWX-TV in Metro Manila, The Star Network." A popular version, which is often used in their anniversary logos at the time, is a dreamy fanfare along with the ABS-CBN theme in the end.

4th Logo (1988-1991)

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  Part 1
• 
  Part 2

Visuals: On a cyan background, a light green Philippine map is seen flying towards the screen. Once it fully zooms in, it cuts into a black background with 3D rings, flips around the center of the screen along with a box with a transmitter, until it stops at the middle, one by one. Then, the 3D letters "ABS" and "CBN" fly into their positions, revealing the whole logo, then it flips out to reveal three golden number 2's forming a bigger stylized "2". A shine traces, and colors the stylized "2" and a rhomboidal star zooms in at the tip of the "2".

Technique: CGI.

Audio: A repeating 6-note synth ditty plays throughout the first half of the logo, with a synth horn fanfare segueing into a more majestic orchestral theme playing afterwards.

Availability:

• The only footage of this ident is seen on the 3rd PMPC Star Awards, which disappointingly, is in a very poor recording, with no color whatsoever.
• The final few seconds of the animation was reused in their sign-off and the other fragment was found in a Palibhasa, Lalake promo from 1988.

Legacy: This ident, along with the other main television network idents were found on the same video, but only two of them (PTV-4, RPN-9) are found in full-color and high-quality recordings. The other two (ABS-CBN and GMA) also have high-quality recordings, but no full-color footage. Links here and here.

5th Logo (1989)

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  Part 1
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  Part 2

Visuals: On a black background, the word "Presenting...." fades in at the top, then "The World's First Ever Jingle Sung By A Thousand Voices." fades in at the bottom. Then, the screen fades into a large crowd singing the jingle while the camera is zooming out to reveal even more people. The crowd starts clapping after the jingle, then the ABS-CBN wordmark in 3D zooms out from the bottom of the screen, with a white ring rolling over the wordmark before splitting into three. The rings later change into their corresponding colors (red, green, and blue), when two metal lines slide over and under the rings. The square, along with the wordmark, slides into the center to form the logo. After the animation, the sentence "THE PHILIPPINES' LARGEST NETWORK" fades in.

Technique: Live-action and CGI.

Audio: The crowd singing the jingle "ABS-CBN, The Philippines' Largest Network", and the clapping at the end, with the ABS-CBN theme playing at the end.

6th Logo (1989-1992)

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Visuals: On a black background with white stars shining, there is a white square outline with a transmitter. Three red, green, and blue rings move to form the 1986 ABS-CBN logo without the letters. The letters "ABS" and "CBN" move together in top and bottom of the logo, then the logo moves up to reveal the slogan "In the Service of the Filipino" in a script font below the ABS-CBN logo, and the camera zooms out to reveal the background message.

Later Variant: In 1992, the slogan reads "In the Service of the Filipino Worldwide".

Special Message Variants: The finished ident zooms out to the lower right (and gains a white border), uncovering a special message.

• 1989: On a lavender-navy blue gradient background are the words "Be clean in everything you do." in a white Futura-like font in uppercase.
• 1992: On a background resembling many green leaves are the words "Borrowing trouble from the future does not deplete the supply." in a white Century Gothic-like font in uppercase. To the left of the ABS-CBN ident is the logo of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP, which means "Association of Philippine Broadcasters" in English) in white, but without the "KBP" lettering. Below that are the stacked words "KBP MEMBER" (indicating ABS-CBN's membership in that broadcasting association) in a white sans-serif font in uppercase.

Technique: CGI.

Audio: A horn fanfare, with the announcer saying "This is ABS-CBN, a Nationwide Satellite Broadcast. In the Service of the Filipino."

Audio Variant: In 1992, an 1988 ABS-CBN theme was heard, with the announcer saying "This is ABS-CBN, the most admired broadcasting network in Asia. In the Service of the Filipino, Worldwide."

7th Logo (1991-1993?)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

8th Logo (1993-1994?)

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Visuals: A shot with multicolored animated plants is shown, while some blades of grass ascend from the ground. The grass forms into the feathers of a stylized sarimanok (a mythical bird of Maranao mythology). The sarimanok flies into a studio, turning from a blue human to a rainbow human. The human then turns into an orange laser via an ABS-CBN camera. The laser then sends to a radio tower with a transmitter on top. The transmitter then sends the laser up into a satellite. The satellite draws rainbow lines and morphs into the same Sarimanok. The Sarimanok flies into a city to a black-and-white SMPTE screen, that becomes colour once the sarimanok enters the screen. The camera zooms out to Earth with the Philippine Islands. Zooming out to the eye of the Sarimanok, they fly down to the water. The water splashes and shows three rings. It transforms to the ABS-CBN logo, which zooms out to reveal that it's the horizontal version of the logo. and the Sarimanok lands on the top on the logo, this time with a fish in its mouth hanging in a rope.

Trivia:

• This ident won the Gold World Medal at the New York Festivals TV and Film Awards in 1994, outranking GMA Rainbow Satellite's 1992 ID that won the title prior.
• There is an animation error where the Philippines is located near the American continents.

Technique: CGI.

Audio: An orchestra with the first 6-note ABS-CBN jingle at the end.

9th Logo (1994)

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Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

10th Logo (1994-1997?)

Visuals: This series of idents revolves around the ABS-CBN logo being integrated into different kinds of scenery.

Variants:

• Explosion: Unknown.
• Drawings: Unknown.
• Stadium: Unknown.
• Raindrops: Unknown.
• Colored Clouds: Unknown.
• White Clouds: Unknown.
• Birds: Unknown.
• Futuristic City: Unknown.
• Wooden House: Unknown.
• Galaxy: Unknown.
• Kaleidoscope: Unknown.
• Flying Lights: Unknown.
• Film Reel: Unknown.
• Building Blocks: Unknown.
• Christmas Wreath: Unknown.
• Snowy Mountain: Unknown.
• Desert: Unknown.
• Dark Clouds: Unknown.
• Gold and Flames: Unknown.
• Cave Drawings: Unknown.
• Kiddieland: Unknown.
• Da Vinci Sketches: Unknown.
• Ball: Unknown.
• Papers: Unknown.
• Twister: Unknown.
• Searchlights II: Unknown.

Technique: Unknown.

Audio: Unknown.

11th Logo (1997-1998?)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

12th Logo (1998-1999?)

Visuals: On a wavy navy blue background, three golden rings rotate in different directions and form the ABS-CBN logo, as the square, the line, and the "ABS" and "CBN" wordmarks appear in their familiar places. The logo moves up as the slogan "In the Service of the Filipino" wipes in, as the background slowly reveals the Philippine flag. After the Philippine flag dissipates, the screen zooms out to the bottom left against a silk red background, along with the Philippine Centennial logo, and an ABS-CBN postage stamp. Above the three is a message which appears randomly, depending on the day.

Messages:

• "Respect The Wisdom Of Your Elders." (Also used on promo plugs)
• "Itaguyod Ang Piso. Tangkilikin Ang Gawang Pilipino." (Also used on promo plugs)
• "Igalang mo ang inyong kamag-aral." (Used on promo plugs)
• "Simulan na po sana nating magladlad ng BANDILANG PILIPINO sa ating mga bahay."
• "Tomorrow is Mother's Day." (Used on 9 May 1998)
• "Vote for the candidate who can be the right model for the youth." (Used on 9 May 1998)
• "Today Is Philippine-American Friendship Day." (Used on 4 July 1998)

Technique: CGI.

Audio: A shortened version of the last part of the 1993 theme, accompanied by a voice-over (Peter Musngi) saying "Ito po ang ABS-CBN. Patuloy na naglilingkod sa sambayanang Pilipino. Sa ika-sandaang taon ng kaunaunahang republika sa buong Asya, at sa pagsalubong ng bansa sa bagong siglo." ("This is ABS-CBN. Continuing to serve the Filipino nation on the 100th anniversary of the first republic in Asia, and in the country's celebration of the new century.")

Availability: Only used in commemoration of the centennial of the Philippine Independence. The normal version is used as a Station ID, while the short version is used on promo plugs.

13th Logo (1999-2000?)

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Visuals: Unknown.

Technique: CGI.

Audio: Unknown.

14th Logo (2000-2001?)

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Visuals:

• Part 1: Still images and video clips of important events in ABS-CBN's history (from the founding of the Bolinao Electronics Corporation in 1946 up to 2000) appear, including footage of some of the network's various shows and news coverages and the logos of its major corporate assets. Then, on a black background, the camera zooms out to reveal a broadcast transmitter tower (representing the Millennium Transmitter) with the phrase "the most powerful this millennium" in white (the highlighted words are in a futuristic font and glow green when they appear) being displayed on-screen.
• Part 2: On a black background with a "projected screen" that flashes various colors, some TV tube-like shapes, each with a white border and depicting a past corporate name or ident of the network (with a date below for the first, second, and fifth tubes), position themselves on the screen to surround a bigger TV tube that displays an ABS-CBN logo. After the camera zooms inside the bigger tube, the 1993 ABS-CBN logo is seen, first with the words "ABS" and "CBN" being shown, then the rest of the logo is shown as a blue lens flare goes through the logo in a northwest direction. The words "ABS" and "CBN" then morph into a sleeker design as a white translucent cube spins into place behind the words, then the other parts of the logo form into place with the white cube from earlier as the base. The word "ABS-CBN" then zooms out while spinning backwards, as a thin horizontal line and the phrase "In the Service of the Filipino" (both colored white) wipe leftwards and rightwards, respectively, and the logo shines.

Variant: A short version of this ident starts from the point where the TV tubes appear.

Technique: Live-action montage and CGI.

Audio: A majestic fanfare (called "Millennium Overture") composed by Ryan Cayabyab that incorporates the network jingle.

Availability: This was used as a de-facto home video logo from 2000 until December 29, 2001.

15th Logo (2001-2003)

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Visuals: This logo consists of two sections:

• Top and bottom thick borders: Both borders are colored white. On the top border, repeating instances of the word "ABS-CBN" (in a black sans-serif font and uppercase) scroll rightwards. On the bottom border, repeating instances of the phrase "In the service of the Filipino" (in the same formatting as the text on the top border, but the words this time are separated by a middle dot) scroll leftwards.
• Main content: On a daytime sky, surrounded by the aforementioned borders, the colored rings of the ABS-CBN logo spin on their own axes. Then, the red and blue rings move away while another red ring and another blue ring merge with the green ring, with the camera moving the rings out of focus. The ABS-CBN logo then forms itself from the upper left side; as the logo finishes forming, a circular "aura" is repeatedly generated behind the logo, radiating outwards and even overlapping the borders.

Variants:

• A night-time version of this ident has the sky in a gold color and the borders being dark blue (with the text inside the borders in white).
• The variant shown on The Filipino Channel has the top border text read "The Filipino Channel" instead of "ABS-CBN", and the bottom border text adds the word "Worldwide" (making the phrase "In the Service of the Filipino Worldwide").

Technique: CGI by Clark Fairfield and Autonomy.

Audio: An orchestral fanfare which ends with a six-note jingle.

Availability: This was used as a de-facto home video logo from December 30, 2001 until May 20, 2005.

16th Logo (2003-April 2004)

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• 

Visuals:

• Short version: The ABS-CBN logo's rings turn gold, followed by a broadcast transmitter tower which turns into a golden stick (similar to the original ABS-CBN logo). The rings and the stick then join together in a golden square on a blue background to form the ABS-CBN logo with the huge text "50 Years ABS-CBN Television" with the text "Since 1953", while a male announcer (Peter Musñgi, the main voice-over artist of the network starting from 1986) says the Tagalog sentence "Ito po ang ABS-CBN, limangpu taon ng linlingkod sa sambayanang Pilipino." (English: "This is ABS-CBN, fifty years of service to the Filipino people.") with red, green, and blue beams surrounding the anniversary logo.
• Long version: There is a television screen with the year 1953 (which is the year when ABS-CBN started its TV broadcast operations) displayed on it, followed by pictures of the Quiapo Church, a kalesa, and the Manila City Hall. Then, the network's various milestones up to 1972 are shown, followed by the events of the imposition of Martial Law in 1972 and the first People Power Revolution in 1986. Then, footage of various shows broadcasted by the network from 1986 to 2003 appears, followed by the streets of Metro Manila with a steel bridge similar to the one near the MRT-3 Guadalupe station, the Quezon City Memorial Circle, and the ABS-CBN Broadcasting Center with two of the company's helicopters flying in the background. Afterwards, the Broadcasting Center appears again, this time with a company van, followed by a flurry of years from 1953 to 2003 (in the Eurostile font) with a male announcer (again Peter Musñgi) saying the Tagalog sentence "Lumipas at ng bagong man ang panawan, sa isip at pananaw, sa puso, at diwa ng Pilipino, i-isa ang ihit sa bihit ng telebisyon, ABS-CBN, limangpu taon ng linlingkod sa sambayanang Pilipino." (English: "The new generation, in the mind and vision, in the heart, and spirit of the Filipino has passed, and the new one has been turned on television, ABS-CBN, fifty years of service to the Filipino people."). It shows the ABS-CBN 50th Anniversary logo with a searchlight and a slideshow of the history of the ABS-CBN, with the network's motto, "In the Service of the Filipino", shown below the anniversary logo.

Variants: Unknown.

Technique: CGI.

Audio: Unknown.

Audio Variant: Sometimes, there is no announcer on the short version. (for home video releases)

Availability: This was used as a de-facto home video logo from 2003 until 2004.

17th Logo (April 2004-December 31, 2013)

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Visuals: On a blue background full of ripples and streaks, the camera pans out of the rings in the ABS-CBN logo. The ABS-CBN wordmark rapidly settles into place as the rings flip into their original position. The vertical bar then settles into place. "In The Service of The Filipino Worldwide" wipes in below.

Technique: CGI.

Audio: A piano note, then the ABS-CBN jingle with a whoosh and a clang.

18th Logo (January 1, 2014-May 5, 2020)

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Visuals: On a white background, a black rectangle is drawn, which then flies upwards to a pixel grid above. As soon as the rectangle touches the grid, the pixels then fly across the screen; the scenery transitions into a galaxy-like space area, with red, green, and blue cubes flying around the sun. The scene then cuts to a different camera angle, where a set of RGB half-rings radiate across the scene and a glass ring materializes around the cubes. Several more glass segments form and merge into two more rings and a rectangle as the glass segments begin to take on the colors of the ABS-CBN logo. The scene then cuts to another angle shot, showing the completed logo rotating to the center of the screen and becoming flat while several small glass segments break away from the logo and the background changes back to white. Once the logo has settled to the center, another set of RGB half-rings then draw from the right and disappear. The text "ABS-CBN" (now in a modified version of the 2000 logo font) then fades in letter-by-letter below the logo, along with the slogan "In the Service of the Filipino Worldwide". Finally, the KBP logo appears in the center.

Technique: CGI by Alfie Landayan and Olivr Palr, created with Maxon Cinema 4D and Adobe After Effects.

Audio: Same as the 15th logo, but slightly extended and added whooshes for the first half-rings set. When the logo is formed, Peter Musngi (the current announcer for ABS-CBN) says "ABS-CBN, in the service of the Filipino worldwide".

External links

• Official website
• ABS-CBN on Wikipedia

◄ Banahaw Broadcasting Corporation

ABS-CBN

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