Draft:ARD

Background

ARD (Full name: Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland) is the head public broadcasting association in Germany, consisting of 9 (10 if Deutsche Welle is accounted for) public broadcasters. Founded in 1950, it replaced the Reichs-Rundfunk-Gesellschaft after it shut down in 1945, following the defeat of Nazi Germany, although several of the broadcasters formerly a part of it went on to become part of ARD, and it served West Germany with 6 members originally. In 1954, NWDR split into NWR and NDR, and over the next couple of decades, managed to remain stable. In 1992, after the 2 German halves joined up again, MDR and ORB were launched for the 2 new regions, and after a few mergers in 1998 and 2003, it has remained the same ever since. The main channel is known as "Das Erste".

1st (known) Logo (1970-1984)

Logo: On a light grey background, an oval is seen with a smaller circle inside of it, created by several solid curves that are colored in blue/white shades. In the center is the text "ARD" in a blue Neue Haas Grotesk Bold font, and "DEUTSCHES FERNSEHEN" is seen below the oval in the same font, but black.

FX/SFX: None.

Music/Sounds: Usually nothing or an announcer. On startup, a series of ominous synth notes play in between breaks of silence. Before Tagesschau, a deep-sounding chime plays and the announcer says "Hier ist das Erste Deutsche Fernsehen mit der Tagesschau." before it segues into the Tagesschau intro.

Availability: Extinct.

Editor's Note: The logo is an upgrade to the previous logo, but that had a tall font for "ARD" and the ovals were lines. The "Tagesschau" intro was also introduced around the same time and has stayed ever since, becoming a staple in the station's history.

2nd Logo (1984-1996)

Logo:

• 1984-1990: On a blue/white gradient background, 9 translucent squares zoom out one by one, each containing a logo of the 9 broadcasters at the time of it's debut in dark blue, and from all angles. When the SFB logo zooms out, they all form up a abstract-looking numeral 1, in which a orange laser shines over them, transforming the entire logo silver. "ARD" then swings onto the logo one-by-one in a silver Futura font. It then zooms back and up a bit to make room for "ERSTES DEUTSCHES FERNSEHEN" in a white font with a drop shadow, to fly in from below.
• 1990-1996: On a navy blue/blue gradient background, glass squares with the logos of the broadcasters in a shiny metallic material zoom out and rotate around, while the logos shine off multiple colors. Some of these squares stick to become part of the ARD logo, which fades in via a upwards wipe, while the others just zoom away. Once the logo forms up, the "ARD" letters zoom out and arch into place one by one, looking like they're in a different font, and the logo zooms out. As "ERSTES DEUTSCHES FERNSEHEN" fades in below, the broadcaster logos flip in one-by-one clockwise. The logos shine.

'Trivia: The logo was designed by Hans Bacher, while the original logo was animated by Cranston/Csuri Productions in Columbus, Ohio.

'Variants:

• From 1984-1990, when it needs to transition to the local broadcaster, an animation plays where the logo flips around to reveal the broadcaster's logo on the other side.
• Starting in 1986, "ERSTES DEUTSCHES FERNSEHEN" just faded in.
• The 1990-1996 logo would have a short version, where it just ends like the 1984 version.
• There exists 2 alternate versions of the 1990 version: one where the logo is shown as a glass chamber with the logos surrounding it before zooming and rotating into place, gaining it's silver color, while the other has the "1" and "ARD" zooming and tilting into their place on cut outs while the ring of logos can be seen in the glass. Both end the same way with the main logo and ring of broadcaster logos zooming out.
• For Taggesschau, the logo would be seen still, complete with "ERSTES DEUTSCHES FERNSEHEN" most of the time, before zooming out and segueing into the intro.

FX/SFX: The squares and name zooming out, the logo changing.

Music/Sounds: A cheerful Moog synthesizer tune, ending with the famous 8-note tune at the end. The last 3 notes are played a bit longer than before. The updated ident has the tune remixed with more modern synth instruments, with the 8-notes played on a trumpet. The Tagesschau variant is the same as before.

Availability: Extinct.

Editor's Note: An rather famous logo and tune in Germany, and thus is a favorite of many thanks to the catchy tune.