Apple (Commercial Tags): Difference between revisions

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Revision as of 13:06, 20 May 2024

Background

1st Tag (1981-1982)

Visuals: On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the blue registered mark, along with "The Personal Computer" in serif below, fades in.

Variant: In 1982, the slogan was changed to "The most personal computer."

Technique: Cel animation.

Audio:

A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer."
On the 1982 commercials, a 7-note high-pitched synth that continues from the theme of the commercial, along with the biting sound and the announcer's line changed to "Apple. The most personal computer."

Availability: Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.

2nd Tag (1982-1998)

Visuals: On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.

Variants:

Technique: Fading effects, or none.

Audio: The ending audio of the commercial.

Availability:

3rd Tag (1984)

Visuals: On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "Apple Computer" fades in below the logo.

Technique: Cel animation.

Audio: A voiceover saying "Personal Computer", followed by a biting sound, and the same voiceover says "Apple" at the end.

Availability: Can be seen on early 1980s Japanese commercials from the company.

@@ Line 7: / Line 7: @@
 <!-- This section is where you put the company's backstory -->
-==={{Ordinal|1}} Logo (1982-1998)===
+==={{Ordinal|1}} Tag (1981-1982)===
+{{YouTube|id=bWWKooGgxhI|id2=ykg7bd1P-_M}}
+'''Visuals:''' On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the {{color|blue}} registered mark, along with "The Personal Computer" in serif below, fades in.
+'''Variant:''' In 1982, the slogan was changed to "The most personal computer."
+'''Technique:''' Cel animation.
+'''Audio:'''
+* A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer."
+* On the 1982 commercials, a 7-note high-pitched synth that continues from the theme of the commercial, along with the biting sound and the announcer's line changed to "Apple. The most personal computer."
+'''Availability:''' Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.
+==={{Ordinal|2}} Tag (1982-1998)===
 <!-- Replace this line with logo captures and/or videos -->
 '''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
@@ Line 18: / Line 32: @@
 '''Availability:'''
+==={{Ordinal|3}} Tag (1984)===
+{{YouTube|id=GgBqnZ5XFB0|t=10}}
+'''Visuals:''' On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "'''Apple Computer'''" fades in below the logo.
+'''Technique:''' Cel animation.
+'''Audio:''' A voiceover saying "Personal Computer", followed by a biting sound, and the same voiceover says "Apple" at the end.
+'''Availability:''' Can be seen on early 1980s Japanese commercials from the company.
 [[Category:United States]]