Apple (Commercial Tags): Difference between revisions
From the Audiovisual Identity Database, the motion graphics museum
Content added Content deleted
(Created page with "{{Draft}} <!-- Do not remove the template above until the draft is in mainspace --> <!-- See AVID:Credits for a tutorial on adding credits --> {{PageCredits|compiled=|description=|capture=|video=|edits=}} ===Background=== <!-- This section is where you put the company's backstory --> ==={{Ordinal|1}} Logo (1982-1998)=== <!-- Replace this line with logo captures and/or videos --> '''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Belo...") |
No edit summary |
||
| Line 7: | Line 7: | ||
<!-- This section is where you put the company's backstory --> |
<!-- This section is where you put the company's backstory --> |
||
==={{Ordinal|1}} |
==={{Ordinal|1}} Tag (1981-1982)=== |
||
{{YouTube|id=bWWKooGgxhI|id2=ykg7bd1P-_M}} |
|||
'''Visuals:''' On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the {{color|blue}} registered mark, along with "The Personal Computer" in serif below, fades in. |
|||
'''Variant:''' On 1982, the slogan was changed to "The most personal computer." |
|||
'''Technique:''' Cel animation. |
|||
'''Audio:''' A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer." |
|||
'''Availability:''' Seen on the 1981 Apple II commercials. |
|||
==={{Ordinal|2}} Tag (1982-1998)=== |
|||
<!-- Replace this line with logo captures and/or videos --> |
<!-- Replace this line with logo captures and/or videos --> |
||
'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font. |
'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font. |
||
Revision as of 19:58, 5 May 2024
Background
1st Tag (1981-1982)
Visuals: On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the blue registered mark, along with "The Personal Computer" in serif below, fades in.
Variant: On 1982, the slogan was changed to "The most personal computer."
Technique: Cel animation.
Audio: A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer."
Availability: Seen on the 1981 Apple II commercials.
2nd Tag (1982-1998)
Visuals: On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
Variants:
Technique: Fading effects, or none.
Audio: The ending audio of the commercial.
Availability:
