Draft:Channel U
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Azeem4Hadzrie
Compiled by
Azeem4Hadzrie
Editions by
Azeem4Hadzrie
Background
Channel U is a TV channel owned by Mediacorp. Originally as part of SPH MediaWorks, it was one of the two channels to be owned by the company (also Channel i). On 1 January 2005, SPH MediaWorks was liquidated and was merged to Mediacorp, which led to Channel U becoming the companion channel to Channel 8.
1st Logo (2001-2005)
Logo: On a teal green background, we see the Channel U logo, consisting of the cyan ball with the "U" on the left, and the text "CHANNEL U" in both English and Chinese.
Variants:
- A morning variant exists, with the background being gold.
- During the closedown of the channel, the background changes to teal.
Technique: A mix of 2D and CGI animation.
Music/Sounds: TBA.
Availability: Extinct. Only shown before programmes on the channel.
2nd Logo (2011-2015)
Logo: Depending on the variants. These idents was featured on a white or black background, which end with the Channel U logo (with no English name).
Variants: TBA.
Technique: CGI animation produced by CRITICA, a Singaporean design agency.
Music/Sounds: TBA. Designed by Klassik and its jingle were composed by Home Studio.
Availability: Same as before.
3rd Logo (活出个性/Live It Up) (2015-2023)
Logo: Depending on the variants. Like before, these all end with the Channel U logo, with both the text "活出个性" (Live It Up), with the English translation (in a cyan-blue gradient) below folding in.
Variants:
- Idents:
- Confident: On a city with staircases, we see some grey balls (there were also magenta/blue balls). Later, some magenta/blue balls came moving across, which form together in a empty space, to form the logo from before.
- Fun: On a grey hallway shaped like a hexagon (which has windows in a folding sides to the carnival), we see alot of grey balls from before, then several balls form a hexagon, which becomes magenta/blue (and then cyan). In between, the screen started to mirror itself on orange/magenta/blue/cyan tinted triangles. Like before, the logo forms as usual.
- Hero: At first, we see alot of grey balls from before (which already covered up the screen), then some balls fall from the group, revealing an warehouse-like room (with a window on top). The balls from before form a huge ball and become magenta/blue, then it fully became cyan, which forms the logo.
- Witty: On a grey floor with twirling ramps, we see the same grey balls from before. Then, they become magenta/blue/cyan balls, which fly up to form the logo in the sky.
- Time Belts:
- Best of Asian Drama: On a white studio, we see white figures doing martial arts, and one fights another one. The "U" logo appear on the left, with the text "亚洲最HIT又弋剧" (Asia's Most Hit Drama) appears.
- Busy Lately: TBA.
- K-Drama: TBA.
- Local Talkshow: TBA.
- Smart U: TBA.
- Theatrical Weekend Movies: TBA.
Technique: CGI animation produced by Vividthree Productions.
Music/Sounds: TBA.
Availability: Same as before. It was introduced following the rebrand of its HD channel.
