Draft:Goldfish

Credits

Descriptions by
Fourster

Compiled by
Fourster

Captures by
Fourster

Editions by
Camenati, Fourster

Video captures courtesy of
BluesClues&AlvinAndTheChipmunksFan 2003, NostalgicWizard, justin Quintanilla, Alexandria McDonough

Background

Goldfish is a series of fish-shaped crackers owned by Pepperidge Farm Incorporated. They were first introduced in the early 1960s and are still in stores today. Goldfish did not have an end tag until 2005.

1st Tag (2005-2006)

• 
  Normal variant
• 
  HD variant

Visuals: At the top, there's the text Goldfish with a goldfish cracker, under it is the text "BAKED SNACK CRACKER." up top there's a barn, and a red ribbon with the text Pepperidge Farm shining with rays of light beaming from it. Below it is a giant Goldfish cracker with the text "the snack that smiles back" on it in lowercase. A smile is then carved onto the goldfish.

Variant: A shortened variant exists.

Technique: Possibly CGI.

Audio: A 6-note tune with some men singing "The snack that smiles back!" At the end, a chime is heard with a male announcer saying "Goldfish."

Variant Audio: Sometimes, the audio is pushed back and starts before the tag.

2nd Tag (2006-2009)

• 
  Normal variant
• 
  Canadian variant
• 
  Flavor Blasted variant
• 
  Whole Grain variant
• 
  Later variant

Visuals: There is a block of cheese and a bag of goldfish on both sides of the screen. A Goldfish cracker then runs down the cheese block, making it peel. The Goldfish cracker proceeds to run into the bag, becoming a part of the packaging.

Variants:

• A URL is usually seen. Most of the time, the fish will run up and click the URL.
• A Canadian variant exists with a box instead of a bag. It also has a different design on the box.
• A later version exists with a small crowd of fish and an orange background. The packaging on the Goldfish bag is also updated.
• A Whole-Grain variant exists with the bag replaced with a Whole-Grain Goldfish bag.
  • A sub-variant exists with goldfish jumping around in a wheatfield.
• A Flavor Blasted variant exists. The cheese and Goldfish bag swap places and instead of the fish running down the cheese, it goes up and leaves behind a trail of dust in the air.
• A Spanish Dubbed variant exists.

Technique: CGI.

Audio: Like the first logo, A 6-note tune with some men singing "The snack that smiles back!" At the end, a chime is heard with a male announcer saying "Goldfish."

Audio Variant: The URL variant has a click sound when the fish clicks the URL.

Legacy: These tags can be considered a source of nostalgia for many.

3rd Tag (2009-2022)

• 
  Normal variant
• 
  Honey and Chocolate Grahams variant
• 
  Xtra Chocolately and Vanilla Cupcake variant
• 
  S'mores and Chocolate Grahams variant
• 
  Flavor Blasted variant

Visuals: In what looks to be an orange room. There's a block of cheese sitting next to a Goldfish bag. A Goldfish comes on-screen and prepares to run down the block of cheese, the Goldfish runs down the cheese, making it peel. The Goldfish then stops next to the camera and smiles. The GoldfishFun.com url pops up in the corner near the end.

Variants:

• There are different variants for different flavors. The bag may be changed to match the flavor(s) being advertised, and different fish may appear instead.
• On the Xtra Chocolately and Vanilla Cupcake variant, 2 fish appear.

Technique: CGI.

Audio: Like the previous 2 logos, A 6-note tune with some men singing "The snack that smiles back!" At the end, a chime is heard with a male announcer saying "Goldfish."

Audio Variant: A later version of this tag has a lone man singing the slogan in a lower tone before saying "Goldfish."