Draft:Henan Electronic & Audiovisual Publishing House

From the Audiovisual Identity Database, the motion graphics museum

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Background

Henan Electronic & Audiovisual Publishing House (河南电子音像出版社) is a video distribution press in Henan. It was founded in 1996.

1st Logo (1996-1998)


Visuals: On a black background, three lines (each consists 7 models of the logo) in red, green, & blue move across in a tilted appearance. A bigger model of the logo in gold flies out from the left, and when faced, produces a solid glow beam that goes towards the screen. The background then cuts to a simple blue fabric background, and the Chinese text then flies towards the bottom.

Technique: CGI.

Audio: A welcoming orchestral MIDI fanfare.

Availability: Unknown. Seen on several cultural opera plays.

2nd Logo (1999-2011)


Visuals: On a purple galaxy background, the logo in gold flies into the screen, while the Chinese text in silver pops out from the right side, and the abbreviation "HNDZYX" flies in from up. A lens flare then moves between the logo & Chinese text from left-to-right when all movement stop.

Variants: In the earlier version, the Chinese text is in a thin cursive font. And the Pinyin abbreviation is slightly spaced in.

Technique: CGI.

Audio: A keyboard & drum MIDI sting.

Availability: Unknown. Seen on multiple educational, cultural opera & tai chi training tapes.

3rd Logo (2011-2017)


Visuals: The same as previous, but instead of a purple-black galaxy background, there instead is a black-red-blue galaxy background. The Chinese text is more shadowed and smoother, and the abbreviation text is more bolder & spaced out. An animated white shine-ray is later seen moving from left-to-right between the logo & Chinese text.

Technique: CGI.

Audio: The same as previous.

Availability: Unknown. [Examples?]

4th Logo (2017-)


Visuals: On a black & dark turquoise ambient-like background with pink lights, A reflecting silver effigy of the logo makes several rotating scenes, with various small pink diamonds rising up. On the right, there is a light flare, a ray of light makes a circle that consists another pink & blue flare, after the light disappears, the words "电子 音像" can be seen with small sparkles flying from left-to-right.

Technique: CGI & video-editing.

Audio: A glamorous & ambient electronic theme.

Availability: Unknown. [Examples?]

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