Draft:Home Video Anti-Piracy Notices

"Piracy. It's a Crime" Bumpers

1st Bumper (Early 2004-early 2010s)

Bumper: We see a woman on a computer downloading a film, then it cuts to the animated stripes background with the words "YOU WOULDN'T STEAL A CAR" in a thin grungy font, then it cuts to a man carjacking a car in a street, then it cuts to the same background with the words "YOU WOULDN'T STEAL A HANDBAG", then it cuts to the same man stealing a woman's handbag, then it cuts to the same background "YOU WOULDN'T STEAL A TELEVISION" then it cuts to a guy handing the man a television before he walks off with it, then it cuts to the same background with the words "YOU WOULDN'T STEAL A MOVIE" then it cuts to the man stealing a DVD. Then the clips reverse until it cuts to the same background with the words "DOWNLOADING", "PIRATED", "FILMS" and "IS STEALING" appearing one at a time. Then it cuts to the same woman waiting for the film to download, then it cuts to the same background with the word "STEALING" and it cuts to the woman canceling the download, then it cuts to the same background with the words "IS AGAINST", then it cuts to the close up of the computer, then it cuts to the same background with the words "THE LAW" then it cuts to the woman having canceled the download. She grabs her bag and walks out of her bedroom, then it cuts to the same background with the words "PIRACY IS A CRIME" until it cuts to black.

Trivia:

• The movies in the top 10 list in the download catalog were:
  • Return Of The King
  • The Cat In The Hat
  • The Matrix Revolutions
  • Paycheck
  • Cheaper By The Dozen
  • Peter Pan
  • Cold Mountain
  • Master And Commander
  • The Last Samurai
  • Mona Lisa Smile
• Among the new releases in the download catalog were:
  • The Matrix Revolutions
  • Return Of The King
  • Cold Mountain
• The celebrity spotlight in the download section was Nicole Kidman.
• The subcategories in the "Download Your Favorites" list were:
  • Trailers
  • Featurettes
  • Movie Posters
  • Celebrity Photos
• Options in the Celebrity Poll:
  • Steven Spielberg
  • Martin Scorsese
  • Clint Eastwood
• Subcategories in the Genre category:
  • Drama
  • Comedy
  • Action
  • Horror
  • Western
  • Thriller
• This bumper was parodied in an episode of The IT Crowd.

Variants:

• The bumper would translate into other languages.
• On US DVDs/VHS tapes, "YOU WOULDN'T STEAL A MOVIE" is replaced with either "YOU WOULDN'T STEAL A VHS", or "YOU WOULDN'T STEAL A DVD".
• On some UK or Australian tapes/DVDs, "DOWNLOADING PIRATED FILMS" is replaced by "MOVIE PIRACY".
• Sometimes the bumper is sped up with the music out of sync and the bumper ends with a dark grey static background.
• On US prints, the MPAA Illegal Download logo appears after the bumper is finished.

Technique: Live-action, the animations of the letters.

Music/Sounds: A rock theme, which sounds similar to "One Man Army" by The Prodigy.

Availability: Can be seen on many home media releases worldwide, most prominently on 20th Century Fox, Paramount, and international Sony releases; among many others. Also was sometimes seen theatrically as a bumper on some releases in the 2000s.

Legacy: This bumper is rather infamous for annoying many people with its aggressive anti-piracy stance, and became a source for a number of parodies and memes.

2nd Bumper (Late 2004-early 2010s)

Bumper: We start off with a close-up of a couple of people walking outside including teen girls, mostly the woman is the same one from the previous one. Then, it cuts to the the same people getting a treasury of video discs. This cuts to the animation from the previous bumper, with a few differences:

• "YOU WOULDN'T STEAL A TELEVISION" is replaced by "YOU WOULDN'T STEAL A MOBILE PHONE". We pan up to a wooden table, then a mobile phone appears, the hand grabs the mobile phone, then we cut to an extreme close-up of the mobile phone and it reveals a full table instead.
• "DOWNLOADING" is replaced by "BUYING".
• Instead of the woman waiting for the download, we pan up to see a treasury of video discs.
• After the word "STEALING", we see another zoom-out of a treasury of video discs.
• After the word "IS AGAINST", we see see another zoom-out of another set of a treasury of video discs.
• After the word "THE LAW", we see a full set of a treasury of video discs, then flashes into a close-up of a treasury of video discs, then flashes into the full set again, then it flashes, and the two people walk off.

Variants:

• As with the previous bumper, on some UK or Australian tapes/DVDs, "BUYING PIRATED FILMS" is replaced by "MOVIE PIRACY".
• Like before, the bumper would translate into other languages.
• As with the previous bumper, on US releases, "YOU WOULDN'T STEAL A MOVIE" is replaced by "YOU WOULDN'T STEAL A DVD".
• As before, the MPAA Illegal Download logo appears on US prints.
• On the Australian VHS of The Pacifier, after the "PIRACY. IT'S A CRIME." tag disappears, a card reading "REPORT IT.", along with a phone number (1800 251 996) and a "www.moviepiracy.org.au" URL in the same font fades in. The variant is otherwise identical to the "MOVIE PIRACY IS STEALING" variant of the bumper.

Technique: Same as above.

Music/Sounds: Same as above.

Availability: Like with the last set of bumpers, it can be seen on various home media releases worldwide; again most prominently on Fox releases but also on Buena Vista, Warner Bros., and other major studio releases, among others. It was also shown theatrically in some occasions, but this bumper was more often used in developing nations with larger bootleg cultures rather than western markets.

3rd Bumper (2005- )

Bumper: Unknown

Variant: The languages may vary depending on the country.

Technique: None.

Music/Sounds: None.

Availability: Seen on some DVDs, like the Australian DVD of Robots.