Draft:Hotlink: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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'''Hotlink''' is the prepaid carrier of Malaysian telecommunications company [[Draft:Maxis (Malaysia)|Maxis]].
 
==={{Ordinal|1}} Tag (1999?2003-2006)===
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Hotlink (2003).png
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{{YouTube|id=kBTRqxyQi-M|id2=uc4qPkTkZ0Y|id3=RLIvudV1-Ms|id4=k_ogQjHSlrA|id5=DLN0Mq_Nmrs}}
'''Visuals:''' On a {{color|red}} background, we seeis text reading "'''{{color|blue|Hot}}{{color|red|link}}'''" over a {{color|lime}} circle and with a {{color|red}} filling inside the "'''{{color|blue|o}}'''". The URL and the Maxis logo can be seen at the bottom left and the bottom right of the screen respectively.
 
'''Variants:'''
* On the ''Hotlink Football'' commercial, the logo spins and zooms from usthe screen as a few white streaks fly around it for a brief time. The text "'''''Now available on 017'''''" fades in beneath the logo, along with the URL and Maxis logo at their usual positions. A football flies in and hits and bounces off the "'''{{color|blue|o}}'''" of the logo. The logo slowly rotates.
* On a Chinese ''Activate Your Live'' commercial from 2005, the text "'''{{font|Helvetica|Aktifkan diri anda}}'''" is above the logo.
* Some later commercials from the tag's last few years feature the logo on a white gradient background. They also lack the URL and the Maxis logo.
** On the ''FIFA 2006 Final Draw'' and the ''MAXIS Beautiful Game'' commercials, the logo slightly zooms in towards usthe screen.
* On the English and Malay ''Activate Your Live'' commercials from 2004, we seeare four people (three men, with the second one wearing a white songkok and the third one having slightly long hair, and a woman between the last two men) pointing at usthe screen while singing "Aktifkan Dirimu!" in a white gradient environment. The Hotlink logo is behind them, and the URL is in {{color|blue}}.
 
'''Technique:''' Either none, computer animation, or zooming effects.

Revision as of 00:39, 8 January 2024



Background

Hotlink is the prepaid carrier of Malaysian telecommunications company Maxis.

1st Tag (2003-2006)

Visuals: On a red background is text reading "Hotlink" over a lime circle and with a red filling inside the "o". The URL and the Maxis logo can be seen at the bottom left and the bottom right of the screen respectively.

Variants:

  • On the Hotlink Football commercial, the logo spins and zooms from the screen as a few white streaks fly around it for a brief time. The text "Now available on 017" fades in beneath the logo, along with the URL and Maxis logo at their usual positions. A football flies in and hits and bounces off the "o" of the logo. The logo slowly rotates.
  • On a Chinese Activate Your Live commercial from 2005, the text "Aktifkan diri anda" is above the logo.
  • Some later commercials from the tag's last few years feature the logo on a white gradient background. They also lack the URL and the Maxis logo.
    • On the FIFA 2006 Final Draw and the MAXIS Beautiful Game commercials, the logo slightly zooms in towards the screen.
  • On the English and Malay Activate Your Live commercials from 2004 are four people (three men, with the second one wearing a white songkok and the third one having slightly long hair, and a woman between the last two men) pointing at the screen while singing "Aktifkan Dirimu!" in a white gradient environment. The Hotlink logo is behind them, and the URL is in blue.

Technique: Either none, computer animation, or zooming effects.

Audio: The ending of the commercial.

Availability: Seen on their commercials from the time, such as the Aktifkan Dirimu, Hotlink Football, and FIFA 2006 Final Draw commercials.

2nd Tag (2006-2010s)

Visuals:

Variants:

Technique: Computer animation.

Audio:

Availability:

3rd Tag (2009-2020)

Visuals: The still Hotlink logo from before (with the Maxis scribble in place of the dot of the "i") is on a red background. Below is the URL in white at the bottom-left, and the Maxis logo at the bottom-right.

Variants:

  • On their CNY Hot Ticket commercial, the background is burgundy.
  • On the Hotlink SUPER 2017 Web commercial, the URL and the Maxis logo are omitted.

Technique: None.

Audio: The ending of the commercial.

Availability: Seen on their commercials released in this era, such as the Broadband Haircut and the CNY Hot Ticket commercial.

4th Tag (2020-)

Visuals: On a white background, we see the Maxis globe scribble logo in red, with the text "hotlink" below.

Variants:

Technique: None.

Audio: The ending of the commercial.

Availability: Seen on their commercials released in this era, such as the All-New Hotlink Postpaid 5G commercial.

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