Draft:ITV1/Continuity Bumpers

From the Audiovisual Identity Database, the motion graphics museum


1st Bumper (October 5, 1998-October 27, 2002)

Visuals:

  • On a purple water background, there's a splash in the shape of a heart with the 1998 ITV logo appearing above.
  • A purple heart is in the centre with the 1998 ITV logo, on a water background beneath in. Several white streaks also appear around the symbols.

Variants:

  • Starting on August 11, 2001, the ITV1 logo was used.
  • Sometimes, the regional logo replaces the normal ITV logo.

Technique: Either live-action or CGI.

Audio: None.

2nd Bumper (October 28, 2002-October 31, 2004)

Visuals:

  • 2002-2003: On a blue background, the 2002 ITV1 logo zooms in.
  • 2003-October 31, 2004: On a black background, a blue square turns into the ITV1 logo zooming.
  • October 28, 2002-October 31, 2004: On a black background, three blue squares and a yellow one flash together.

Technique: Computer animation.

Audio: None.

3rd Bumper (November 1, 2004-January 15, 2006)

Visuals: The 2004 ITV1 logo forms over a custom theme background (e.g. silk, light or building)

Technique: CGI, sometimes overlaid onto live-action.

Audio: None.

4th Bumper (November 15, 2022-)


Visuals: The 2022 ITV1 logo appears in a navy blue background. The "1" then turns a little smaller and moves from the left slowly as the "ITV" wipes out from the left. It transitions on pushing from the left, showing a trail of "1"s sizing and in thickness over a darker blue background.

Technique: Computer effects.

Audio: None.

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