Draft:McDonald's: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Commercial "logos" are referred to as "tags" in the motion graphic industry
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[[Category:American commercial logostags]]
[[Category:United States]]
[[Category:Commercial logostags]]

Revision as of 11:50, 18 January 2023

McDonald's is an American multinational fast food chain and real estate company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.









1st Logo (2003-2006)

Logo: At the end of the commercial, we see the famous Golden Arches zoom out. A flashing light then fades in and moves from right to left and turns yellow, as "i'm lovin' it" zooms out below the arches and leaves a trail.

Technique: 2D animation.

Music/Sounds: It depends on the commercial.

Availability: Seen in their older commercials.

2nd Logo (2019-)

Logo: At the end of the commercial, we see the famous Golden Arches draw itself while a red square zooms out with the emblem resulting in a symbol similar to the McDonald's app logo. The tagline "i'm lovin' it" appears below in some commercials.

Technique: 2D animation.

Music/Sounds: It depends on the commercial, most commonly a man singing the jingle off-tune or whistling.

Availability: Seen on their modern commercials.

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