Draft:McDonald's: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Commercial "logos" are referred to as "tags" in the motion graphic industry
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{{Infobox company
{{Infobox company
| name = McDonald's
| name = McDonald's
| image = File:Print mcdonalds logo.png
| image = File:Print mc
donalds logo.png
| founded = May 15, 1940 (82 years ago)
| founded = May 15, 1940 (82 years ago)
| founder = Richard and Maurice McDonald
| founder = Richard and Maurice McDonald
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}}
}}
McDonald's is an American multinational fast food chain and real estate company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
McDonald's is an American multinational fast food chain and real estate company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.

<br>
===1st Logo (1997-2000)===
<br>
<gallery mode="packed" heights="150">
<br>
File:did somebody say mcdonalds 3.jpeg
<br>
File:did somebody say mcdonalds 2.jpeg
<br>
File:did somebody say mcdonalds.jpeg
<br>
</gallery>
<br>
{{YouTube|id=wCvfK-QaWss|id2=XHGmYlPmsF0|id3=09nZocHGDys|id4=MLi4BvUZ6R8|id5=LzSJzS6KFDI|id6=yLkHhe5nLP8|id7=oQrTlJdCN_0}}
<br>
'''Logo:''' On a black background, we see the text "did somebody say". A red speech bubble with a yellow outline with the Golden Arches appears to the right of it.
<br>

<br>
'''Technique:''' Pretty good 2D animation for the late 90s.
===1st Logo (2003-2006)===

'''Music/Sounds:''' It varies, but a person or people say or sing "Did somebody say McDonalds?"

'''Availability:''' Seen on late 90s commercials for McDonald's.

===2nd Logo (2003-2006)===
[[File:McDonald's (2003).png|350px|center]]
[[File:McDonald's (2003).png|350px|center]]
{{YouTube|id=ZUCWYHcbPHA}}
{{YouTube|id=ZUCWYHcbPHA}}
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'''Availability:''' Seen in their older commercials.
'''Availability:''' Seen in their older commercials.


===2nd Logo (2019-)===
===3rd Logo (2019-)===
<gallery widths="130" heights="130" mode="packed">
<gallery widths="130" heights="130" mode="packed">
File:McDonalds logo.jpg
File:McDonalds logo.jpg

Revision as of 12:51, 27 January 2023

McDonald's is an American multinational fast food chain and real estate company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.

1st Logo (1997-2000)

Logo: On a black background, we see the text "did somebody say". A red speech bubble with a yellow outline with the Golden Arches appears to the right of it.

Technique: Pretty good 2D animation for the late 90s.

Music/Sounds: It varies, but a person or people say or sing "Did somebody say McDonalds?"

Availability: Seen on late 90s commercials for McDonald's.

2nd Logo (2003-2006)

Logo: At the end of the commercial, we see the famous Golden Arches zoom out. A flashing light then fades in and moves from right to left and turns yellow, as "i'm lovin' it" zooms out below the arches and leaves a trail.

Technique: 2D animation.

Music/Sounds: It depends on the commercial.

Availability: Seen in their older commercials.

3rd Logo (2019-)

Logo: At the end of the commercial, we see the famous Golden Arches draw itself while a red square zooms out with the emblem resulting in a symbol similar to the McDonald's app logo. The tagline "i'm lovin' it" appears below in some commercials.

Technique: 2D animation.

Music/Sounds: It depends on the commercial, most commonly a man singing the jingle off-tune or whistling.

Availability: Seen on their modern commercials.

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