Draft:NBC Sports

Background

NBC Sports is the commercial broadcast network's American sports programming division NBC. Which is responsible for sports broadcasts of diverse sports events, including the Olympics, the Premier League, motorsport events, Notre Dame Football, professional golf, Tour de France, thoroughbred horse racing, and NFL's Sunday Night Football. NBC Sports can be traced back to May 17, 1939, when experimental television station W2XBS in New York (currently known as WNBC) televised a college baseball game between the Columbia Lions and the Princeton Tigers. Then later in 1939, W2XBS televised a boxing match between Max Baer and Lou Nova at Madison Square Garden, a doubleheader between the Cincinnati Reds and Brooklyn Dodgers (currently relocated and known as the Los Angeles Dodgers) from Ebbets Field, and a professional football game between the Philadelphia Eagles and the Brooklyn Dodgers of the National Football League. The firsts for the respective sports. During the time, with the rights of the NFL, NBA, Major League Baseball, and the Olympics, NBC Sports adopted the slogan of "America's Sports Leader".

In 1950, NBC Sports became the exclusive broadcaster of the World Series, which would last for 26 straight years. NBC began telecasting Game of the Week in 1957 and would televise Saturday afternoon baseball games for the next three decades. NBC Sports expanded its lineup to include the NBA, college football, and the NFL, as well as championship events. In 1964, CBS took over the broadcasting rights to the NFL, including the championship game. The following year, NBC gained the broadcasting rights to the American Football League. Since the completion of the merger, NBC Sports broadcasts games from the American Football Conference. In 1969, NBC broadcasted college basketball, including the NCAA tournament. In 1972, NBC secured the rights to broadcast the National Hockey League from CBS until 2021. During the 1980s, the network was mired in third place in ratings, but in sports television, the ratings were valuable for NBC. In 1985, NBC acquired the broadcasting rights of the Summer Olympics from ABC for the 1988 Summer Olympics in Seoul, South Korea, and beyond. NBC and ABC were outbid by CBS for the Major League Baseball broadcasting rights in December 1988, which ended NBC's baseball tenure after 43 years.

After CBS snatched MLB broadcasting rights from NBC, the network obtained the rights to broadcast the NBA in 1990. One year later, NBC agreed to the broadcasting rights to Notre Dame football games, the first for an individual college football team, in a $38 million deal. After a four-year hiatus in 1994, NBC returned to air Major League Baseball as part of a joint venture with ABC called "The Baseball Network", a broadcasting agreement in which the baseball league produced its telecasts with NBC and ABC. NBC continued to air baseball until 2000. In 1998, CBS secured the AFC package rights from NBC, resulting in NBC to an end with the 38-year tenure with the NFL. During the 2000s, NBC declined to renew its agreement with Major League Baseball. The network also experimented with broadcasting sports, as NBC obtained the rights to the XFL, the Arena Football League, and NASCAR. In 2004, the network reached an agreement with the National Hockey League. The NFL returned to NBC in 2006 after an eight-year layoff, under the new flagship 'Sunday Night Football' game. On March 18, 2013, all operations of NBC Sports and its sports television network NBCSN began to relocate to a purpose-built facility in Stanford, Connecticut. After the 2020-21 NHL season, NBC ended its contract with the National Hockey League, with new contracts from ESPN and TNT. NBC Sports ceased NBCSN on New Year's Eve of 2021, with its remaining programming rights moved to USA Network and Peacock.

Main Presentation

Contents

1st Logo (1981-1982)	2nd Logo (1982-198?)	3rd Logo (1984-1985)	4th Logo (1985-1986)	5th Logo (1986-1993)	6th Logo (1993-1995)


7th Logo (1993-1995)	8th Logo (1995-1996)	9th Logo (1996-2000)	10th Logo (1998)	11th Logo (2002-2007)	12th Logo (70th anniversary of the NFL on NBC) (September 2008-January 2009)


13th Logo (Sunday Night Football) (2010)	14th Logo (NBC Sports Championship Season) (2010)	15th Logo (2012-2015)	16th Logo (2015-2023)	17th Logo (2023-)

Olympic Presentation

Contents

1st Logo (1986-1988)	2nd Logo (Games of the XXIV Olympiad) (1988)	3rd Logo (Barcelona '92) (1992)	4th Logo (America's Games) (1995-1996)	5th Logo (Atlanta 1996) (1995-1996)	6th Logo (America's Olympic Network/Sydney 2000) (2000)


7th Logo (Salt Lake 2002) (2002)	8th Logo (America's Olympic Network/Athens 2004) (2004)	9th Logo (America's Olympic Network/Torino 2006) (2005-2006)	10th Logo (America's Olympic Network/Beijing 2008) (2008)	11th Logo (America's Olympic Network/Vancouver 2010) (2010)	12th Logo (America's Olympic Network/London 2012) (2012)


13th Logo (America's Olympic Network/Rio 2016) (2016)	14th Logo (Home of the Olympics/PyeongChang 2018) (2018)	15th Logo (Home of the Olympics) (July 23-August 8, 2021, February 4-20, 2022)	16th Logo (Paris 2024) (July 26, 2023-)

Main Presentation

1st Logo (1981-1982)

Visuals: The 1979 NBC ID is shown over a starfield. When the NBC logo forms, it moves upward along with the white "NBC Sports" outlined. The copyright stamp appears underneath the logo.

Technique: Scanimate.

Audio: The short version of NBC's "Our Pride is Showing" campaign song with Les Marshak saying "This has been a presentation of NBC Sports, the leader in innovative sports television."

2nd Logo (1982-198?)

Visuals: Over a different starfield, the NBC peacock with yellow “chaser” lights over the peacock, and the outline zooms out, then the peacock moves to the left along with the abstract N coming from the top-left and the bottom-right corners and the “NBC Sports” in ITC Serif Gothic slides from the right. Sparkles appear, and the NBC Sports logo zooms out and then it zooms back in rapidly. The copyright stamp appears underneath the logo.

Technique: Scanimate.

Audio: A trumpet fanfare rendition of the NBC chimes with a drumroll which leads to the six-note synth, then finishing with a whoosh, with a different announcer saying the same spiel.

3rd Logo (1984-1985)

Visuals: On a black background, the NBC logo flies in from the right while the logo rotates clockwise. When the NBC logo got into the center, the logo moved vertically to see the logo in front. Then the white “NBC Sports” fades in at the bottom of the NBC logo.

Technique: CGI animation by Cranston/Csuri Productions.

Audio: A triumph fanfare, then to an abridged version of NBC’s “Let’s All Be There” campaign song with Les Marshak saying “Programs regularly scheduled at this time will not be seen tonight, so that we may bring you the following NBC Sports special.”

4th Logo (1985-1986)

Visuals: A drone shot of three “NBC Sports” Windross trucks are seen driving over in snowy mountains. Then it cross-fades to the far view of two “NBC Sports” Windross trucks in the same snowy mountains. The copyright stamp appears underneath the logo.

Technique: Live-action.

Audio: Same as the 3rd logo, albeit the different announcer saying the same spiel as the 1st and 2nd logos.

5th Logo (1986-1993)

Visuals: Same as the NBC Productions logo, but the “SPORTS” is in place of “PRODUCTIONS”.

Variants:

The closing variant has the copyright stamp underneath the logo, then it fades out when the head of the NBC peacock is shown.
In 1990, the font on the copyright stamp was different.
In 1993, the font on the copyright stamp was changed into a more blocky font and slanted.

Technique: CGI animated by Pacific Data Images.

Audio:

1986-1989: A different triumphant fanfare with violins and cymbals ends with the NBC chimes composed by APM Music's in-house custom division using a Yamaha DX7, with either Les Marshak or Hal Douglas saying “The following is a presentation of NBC Sports.”
1989-1993: A violin build-up, accompanied by a much different fanfare than the last then ends with the last six notes of NBC's "Come Home to the Best, Only On NBC" campaign song used from 1988-89 played on a trumpet.

Audio Variants:

The closing variant has either Les Marshak or Hal Douglas saying "This has been a presentation of NBC Sports, the leader in innovative sports television."
In 1989, Hal Douglas is heard saying "The preceding has been a presentation of NBC Sports."
The Orange Bowl leads Les Marshak saying "Proud to be the network for Orange Bowl!"
The 60th anniversary of Major League Baseball leads Les Marshak saying "Proud to have brought to you 60 years of Major League Baseball!"

6th Logo (1993-1995)

Visuals: On a dark gray background, the "NBC" in a different Futura typeface (unlike NBC's proprietary font, NBC Futura) flies in from the left. Then the rainbow feathers swing in and spread into the peacock. The cursive yellow "Sports" is written on. Five red streaks also fly to the right behind the "NBC" and the logo shines with light rays. The camera pans from the right to the left.

Variants:

A short version exists when the logo starts with feathers starting to spread.
The 1994 NBA Finals have the black-and-white footage of the Larry O'Brien Championship Trophy spinning.

Technique: CGI.

Audio: The six-note trumpet tune used for the 1988 NBC Olympics bumper with Hal Douglas saying "This is the NBC television network."

Audio Variants:

On the 1993 NBA Finals, the 1987 NBC special presentation music is heard while Jim Fagan saying "Programs regularly scheduled will not be seen at this time, so that we may bring you exclusive coverage of the Bulls and Suns in the NBA Finals."
The 1994 NBA Finals has the same NBC special presentation theme, except the former has Jim Fagan saying "Programs regularly scheduled will not be seen at this time. Now, NBC Sports presents the Rockets and Knicks, in Game 3 of the NBA Finals!", while the latter has the announcer saying "Now and Law and Order will not be seen at this time. Now, NBC Sports presents the Knicks and Rockets at Game 7 of the NBA Finals!" instead.

7th Logo (1993-1995)

Visuals: A clip of a basketball player from the Phoenix Suns making buckets appears while sliding slowly to the right on a black background with a red square, silver sphere, and a red outline basketball. It cuts to a clip of a female athlete jumping behind with a background of yellow, green, and red curves. Which also cuts to two Olympic athletes watching the Olympic flame scatter. On the left is also a clip of an Olympic cauldron lit up by an Olympic flame (which was taken from the opening ceremony of the 1992 Summer Olympics) at Estadi Olímpic Lluís Companys in Barcelona, Spain. On the right are the two clips. The first is a Paralympic archer Antonio Rebollo, aiming at the Olympic cauldron with a flaming arrow. The second is a fireworks display, which was placed from the top-right. It cuts to a clip of a tennis player serving and fades to the same player with a trophy on a black background with a blue target, a yellow curve, and some horizontal lines. Following that, on a black background with green rectangles and some Xs and Os, there is a clip of a football player from the Kansas City Chiefs. There is also a whistle with an upside-down NBC peacock embossed on the top surface swinging to the right. Once it got to a blue glassy globe, a clip of a female figure skater appeared on the far left, with a white silhouette of a figure skater and a yellow curve orbiting around the blue globe. Then the clip changes to various clips of golf sports with white rectangles, and it cuts to the 1989 NBC Sports logo (albeit the NBC wordmark is in blue and the cursive Sports is in white) rotates to the front. An orange curve and a grayscale crowd are appearing as well. The globe starts to spin. A copyright stamp appears underneath the logo.

Logo Variants:

Sometimes, the closing logo lacks the copyright stamp.
The font on the copyright stamp was changed to a wide font in 1994.

Technique: 2D and CGI animation with live-action.

Audio: A majestic trumpet fanfare similar to the 1993 ABC ID. with NBC chimes in the middle, accompanied by the announcer saying "In a new world, a new standard of excellence, NBC Sports".

8th Logo (1995-1996)

Visuals:

Opening: On a blue starry background, the NBC Sports (albeit the "Sports" in NBC Sports is red) logo flies in. As the logo got into the center, a white lens flare flashes in at the top-right of the "N" in NBC and the bottom-left of the NBC peacock, then dies down. A faint thin white circle can be seen enlarging behind.
Closing:
- 1995-late 1995: A close-up of a CGI-rendered NBC peacock is seen with white translucent rectangles. A white flash appears, and then footage of various sports (In order: American football, basketball, baseball, golfing, and the Olympics) appear along with white translucent rectangles. Then, another flash appears, which transitions to the short version of the opening logo. A copyright stamp can be seen underneath.
- late-1995-1996: Over a blue different starfield background, footage of various sports with trophies (including a cauldron for the Olympics) for each sport (which changed throughout) (all overlayed in ellipses) appears. The yellow text and the small NBC peacock logo from the bottom right also appear. Then it fades out, and the same opening logo fades in sans the white lens flare. Like the previous closing logos, a copyright stamp can be seen underneath.

Variants:

Sometimes, the closing logo lacks the copyright stamp.
Some sports in the closing logo may vary every time NBC Sports broadcasted throughout.
The NBA on NBC broadcasts include the closing logo, but it's shorter, and past NBA broadcasts replace the various sports footage.

Technique: CGI animation and live-action for the closing.

Audio:

Opening: Same as the 1993 opening logo, but a different male announcer says "The following is a presentation of NBC Sports."
Closing:
- 1995-late 1995: Same as the 1993 closing logo, accompanied with audio from various sports footage and a whoosh when the flash to the NBC Sports heard with Jim Fagan saying "Where America turns for the best in sports television, NBC Sports".
- late 1995-1996: The NFL on NBC theme by Randy Edelman accompanied by Hal Douglas saying each sports event and then "All on America's sports leader, NBC".

Audio Variant: The NBA on NBC broadcasts have the NBA theme "Roundball Rock" by John Tesh (which was reused by Fox Sports in 2018 as a theme for Fox College Hoops) accompanied by Jim Fagan saying "You're watching NBA on NBC".

Legacy: The NBA on NBC theme was well-received amongst basketball fans.

9th Logo (1996-2000)

Visuals:

Opening: Over a background of the American flag with a glassy look of NBC peacock, the dark blue text that reads

America's

Sports

Leader

all centered with lines stacked to each word zooms in slowly. Then the white translucent text is shown zooming in faster than usual. And the CGI-rendered NBC Sports logo flies in while fading in.

Closing:
- Early-Mid 1996: Some sports footage corresponding to the NBC Sports broadcasting contract since 1996 with a white parallelogram on the left side appears. The NFL, NBA, MLB, PGA Tour, Notre Dame Fighting Irish, the USGA, Wimbledon, PGA Ryder Cup, French Open, and the 1996 NBC Olympics logo tilts in while zooming in at the top-left corner. The NBC peacock logo is also seen at the bottom right. Then it flashes to the opening logo.
- Mid-Late 1996: On a blue-white glowing background, some sports footage (post-NFL season) cropped in ellipses with barely visible scanlines that move to the left as footage changes by each sport appears. The text and logos (In order: the 1996 NBA Playoffs, the USGA, French Open, the USGA (again), Wimbledon, the NBA Finals, Major League Baseball, and the 1996 NBC Olympics) correspond to every sport NBC Sports has contracted, also appears as well. The text at the bottom zooms in, while the logos at the top left also spins. The NBC peacock logo can be seen at the bottom right. Then, a white flash brightens, transitioning to the same opening logo.
- Late 1996-1997: The silver rings display sports clips inside a yellow bokeh background with white NBC peacocks. Logos of sports events and professional sports leagues are located at the top-left corner while it spins. The NBC peacock logo also appears at the bottom left. Then it flashes to the opening logo.
- 1997-2000: Sports clips masked in ellipses with blue outlines, which constantly move around by each sport, are shown on a white background with circled text orbiting around the clips clockwise. The positioning of logos of sports events and professional sports leagues varies by sport. Then it flashes to the opening logo.

Variants:

Like the last closing logo, the closing logo sometimes lacks the copyright stamp.
The extended variant of the opening logo exists, where it starts with a random clip of various sports with a blue outline on a white background. Logos of sports and leagues appear either at the bottom left or the top left. (NBA Finals, Super Bowl XXXII, the U.S. Open, World Series, etc.) Then it flashes or crossfades to the opening logo.
Two variants of the late 1996-1997 closing logos exist in the Olympic Games part.
- The former includes the purple background, in which the three silver rings form the "2000," and underneath the year is the "Olympic Games in Sydney." The clip of the Sydney part is a bird's eye view of the Sydney Opera House. Then it becomes "2002 Olympic Winter Games in Salt Lake City" in the text and the clip is replaced with snowy mountains in Utah. The logos of Sydney 2000 and Salt Lake City 2002, both bidding logos, appear at the top left.
- The latter transitions from the USGA Championships with clips of the reused Sydney Opera House and a different view of snowy mountains in Utah displayed in the silver rings. The official Sydney 2000 logo appears on the top left, while the bidding Salt Lake City 2002 is on the bottom right. The NBC peacock fades once it makes space for the Salt Lake City 2002 logo.
The Olympic Games variant of the 1997-2000 closing logo has the following footage in order: A sailboat view of the Sydney Opera House, the snowy mountains in Utah, a view of Athens at sunset, a skier jumping up, and women athletes running on the track. The Olympic logos corresponded: Sydney 2000, Salt Lake 2002, Athens 2004 (the bidding logo from 1997), and NBC Olympics for 2006 and 2008 (likely to be a placeholder logo). In the end, the text reads "America's Olympic Network" set in the Futura typeface. The circled text moves in the opposite direction.
Sometimes, sports can be rearranged in different orders.

Technique: A mix of 2D and CGI animation.

Audio:

Opening: An abridged version of the Major League Baseball on NBC theme, accompanied by Hal Douglas saying "You're watching America's sports leader, NBC!"
Closing:
- Early-Mid 1996: Same format as the late-1995 closing with the same NFL on NBC theme, except the Major League Baseball and the French Open sections have sound effects of a baseball bat hitting and a tennis racket hitting.
- Mid-1996-1997: Same as early 1996 closing, except the sound effects are muted and Hal Douglas said "The great events on all on America's sports leader, NBC!"
- Late 1996-1997: The Major League Baseball on NBC theme with the same format, the sound effects are reused from the early 1996 closing logo, with Hal Douglas saying "All on America's sports leader, NBC!"
- 1997-2000: Same as the late 1996 closing, except the sound effects are muted.

Audio Variant:

The extended variant of the opening logo has Hal Douglas saying "You are watching the home of (any sports event)! America's sports leader, NBC!"
The Olympic Games variant has a rendition of "Summon the Heroes" by John Williams, accompanied by an announcer saying "The 2000 Olympic Games in Sydney, the 2002 Winter Games in Salt Lake, the 2004 Olympics in Athens, the 2006 Olympic Winter Games, and the 2008 Olympics. All on America's Olympic Network, NBC".

10th Logo (1998)

Golf opening.
Major League Baseball on NBC opening.
Super Bowl XXXII opening.

Visuals: Different variants for each sport are used:

Golfing: A giant golf ball that spins zooms out on a blue background. As the golf ball zooms out, the NBC peacock rotates to the front of a golf ball (a la Universal Pictures) and the CGI-rendered "NBC" and "Sports" (which is written on) fly into the center. Then, the translucent blue starfield appears behind the logo.
Major League Baseball: On a dark sunset sky background, the NBC Sports logo, on which it shines, moves from the bottom-right corner to the center. The red and blue rhombus (which is a baseball field) and two baseball bats crossed to each other fly in behind the logo. After the NBC Sports logo formed (which formed the logo for Major League Baseball on NBC between 1997 and 2000), three baseballs came out from behind to fly around.
Super Bowl XXXII: On a black and white sunburst background, the 1931 NBC logo in red with neon bolts zooms in, crossfading to the NBC Snake logo. It fades to the 1962 Laramie Peacock logo, then to the 1976 Trapezoid N logo shown in the outline, and finally to the 1979 Proud N logo. The NBC Sports logo zooms out. Then a yellow spark moves to the center and the logo explodes, segueing to the opening credits.

Technique: CGI.

Audio:

Golfing: Two whooshes with the NBC chimes played on a xylophone.
Major League Baseball: A dark synth rendition of the NBC chimes, then a whoosh when three baseballs appear.
Super Bowl XXXII: Same as the Major League Baseball variant, but with extra whooshes and explosions when it segues to the opening credits.

11th Logo (2002-2007)

2002-03
2003-07
2005-07 (NHL variant)
2003-07 (Olympics variant)

Visuals:

2002-2003: Various sports footage appear with embossed glass peacock feathers moving around throughout the logo and text (depending on an NBC Sports program) sliding to the right while shining. Then a flare appears, which transitions to the 1995 NBC Sports opening logo (albeit the "Sports" is now yellow, with enhanced CGI effects), except it is now on a waving blue-red background (which is the US flag).
2003-2007: Various sports footage appear on a white background cropped in widescreen occupied with translucent rainbow peacock feathers orbiting around. Then a white flash brightens in, and the reused 1995 NBC Sports logo is seen on a cloudy background.

Variants:

The Olympics variant has the NBC Sports logo zooming out to a comfortable view, then the NBC Olympics logo zooms out with white bars surrounding the cloudy background. The "America's Olympic Network" appears underneath the logo.
For the NHL variant, there is a clip of the past NHL games (before the 2004 lockout) cropped in widescreen on a blue cloudy background. A CGI NBC Sports logo is at the bottom right before it zooms out quickly with a radial blur. The NBC Olympics logo is at the bottom right once the NBC Sports logo is out of view. More clips of the past NHL games are shown. Once the clip gets to the hockey goal net, it cuts to the 2005 NHL on NBC logo zooming out with a radial blur on a blue cloudy background. it then zooms in.
On one program, the logo is on a screen with video walls surrounding it. The camera zooms out slowly.

Technique: A mix of CGI animation with live-action.

Audio: Depends on every sport:

Ryder Cup: A cinematic orchestral theme, accompanied by an announcer saying "Golf's ultimate challenge, the Ryder Cup. Only on NBC!"
Wimbledon: A new age-inspired fanfare, accompanied by an announcer saying "...tennis Championship, Wimbledon. Only on NBC!" (Apparently, the first part of the announcer's spiel was cut out)
NASCAR/Daytona 500: A heavy metal/hard rock theme with race car sound effects. The former has the announcer saying either "You are watching NBC, home of NASCAR!" or "You are watching NBC, home of NASCAR's Race for the Championships!". In contrast, the latter has "The great American race, the ultimate victory lane, the Daytona 500! Returning February 15th, to NBC!"
Notre Dame Fighting Irish Football: The 20th Century Studios-esque marching drum intro with a whistle leading to an 18-note orchestral theme played by a marching band. The announcer says "You are watching NBC Sports! Home of the Fighting Irish of Notre Dame!"
NHL: A corporate news theme with an announcer saying "You are watching NBC Sports! Broadcast home of the National Hockey League!"

Audio Variant: The Olympics variant has "Summon The Heroes" by John Williams, with an announcer saying, "You watching NBC. For the next decade, America's Olympic Network."

12th Logo (70th anniversary of the NFL on NBC) (September 2008-January 2009)

Visuals: The 1993 Historical ID is seen. Once the 1986 NBC peacock was formed, it crossfades to the NBC Sports logo on a black-grey blue background with yellow light streaks forming the "Sports" in NBC Sports. Then, it crossfades to the NFL copyright ID used from 2008 to 2013, but the difference is that the 1940 NFL logo was replaced with the 1962 one, and the 1983 logo morphs into the 2008 one quickly. The National Football League copyright stamp is absent. It then fades to the big metallic "70^TH" and the "ANNIVERSARY" underneath it, with the 2008 NFL shield and the NBC peacock (with gradients on the peacock feathers, which is a variant for the NFL on NBC) logos on a gray background. A faint orange flare is seen from the number 7 in "70^TH".

Technique: CGI animation.

Audio: The NBC chimes, then a triumph fanfare played by a brass band, accompanied by a deep male announcer saying "You watching NBC. Celebrating our 70th anniversary with the National Football League."

13th Logo (Sunday Night Football) (2009)

Visuals: There is the NBC Sunday Night Football logo on a high-technology room with fireworks outside at a Dutch angle. The camera moves to the right of the NBC Sunday Night Football logo to reveal a video wall of Sunday Night Football clips. There is the NBC peacock logo placed on a wall in the background. A blue flash lightens in, transitioning to more video clips of Sunday Night Football. One landscape video wall at the left, and one portrait video wall at the right. It cuts to a clip of former Sunday Night Football play-by-play commentators (Al Michaels, etc.), in which the camera zooms out to a comfortable position. Then another blue flash lightens in, into yet another video wall of a Super Bowl XLIII clip. The camera zooms out to see the 3D-rendered NBC Sports logo.

Technique: A mix of 3D animation and live-action.

Audio: A rock guitar rendition of the NBC chimes, then the 2009 Sunday Night Football theme (which is a remix of "Wide Receiver" by John Williams debuted for Super Bowl XLIII with some rock elements onto it) is heard with play-by-play commentators, Al Michaels and John Madden. A male announcer, known for its NFL presentation IDs, says "Sunday Night Football returns, with the biggest games, the brightest stars, and the best team. Only on NBC!"

14th Logo (NBC Sports Championship Season) (2010)

Visuals: There is a clip of the 2009 Stanley Cup Final (where the Pittsburgh Penguins won the Stanley Cup), then it cuts to a CGI ice rink in a cloudy sky atmosphere. It zooms out to see more ice hockey players from the Detroit Red Wings and the Pittsburgh Penguins. The NBC peacock and the NHL shield logos can be seen on the sign of an ice rink wall. The ice particles come in from the left, which leads to the Kentucky Derby clip. The Kentucky Derby clip cuts to a golf player shooting a hole-in-one on a CGI golf course. The camera zooms out to see the pole as the golf ball gets in the distance. In a CGI golf course, there are trees, a lake, and some bunkers in the environment. The CGI golf course cuts to clips of The Players Championship, Preakness Stakes, the French Open, the U.S. Open, and Wimbledon. There is the NBC Sports Championship Season logo at the bottom-left, which is slightly close to the center. Then it flashes to reveal a close-up of a tennis court, a golf course, an ice rink, a clay court, another golf course, and a horse racing track on peacock feathers. The camera pans back (a la Legendary Pictures) and sports surfaces change to the rainbow NBC peacock logo. Then the NBC wordmark (in Futura) flies in, as well as the "CHAMPIONSHIP" also flying in while the letters move down letter by letter with the "SEASON" below. The yellow "Sports" is written in. The finished product is on a cloudy background.

Variant: A short variant for the Stanley Cup Finals exists. Here, is a clip of Day 7 of the 2009 Stanley Cup Finals where the Pittsburgh Penguins won the Stanley Cup against the Detroit Red Wings. Then it cuts to the same CGI ice rink. The other sports are replaced with the NBC Sports logo forming.

Technique: A mixture of CGI and live-action.

Audio: A male announcer saying "You watching the Stanley Cup Finals.", with some audio from play-by-play commentators and some whooshes. Then at the end, a male announcer from the beginning says "Part of NBC Sports Championship Season." The music is an alternative rock song called "All These Heroes Coming Gold."

Audio Variant: For the short variant for the Stanley Cup Finals, Mike Emrick is heard saying "And the Penguins have won the Stanley Cup!" (from a clip of Day 7 of the 2009 Stanley Cup Finals), then a male announcer saying "You watching the Stanley Cup Finals. Part of NBC Sports Championship Season."

15th Logo (2012-2015)

Visuals: The camera zooms out to show glass panels displaying footage of Super Bowl XLVI coverage (with the Vince Lombardi trophy presentation to the New York Giants after the Super Bowl victory and a close-up of Justin Tuck) with yellow neon tube lights (which lights up) over the football field in a daytime environment. The camera moves to the right, leading to more glass panels displaying footage of the PGA Tour on a green golfing field with green neon tubes this time. The camera also moves to the left, this time, it's the yellow neon tubes with glass panels showing the Breeder's Cup footage over a horse racing track in a sunset environment. The dirt particles from the horse racing track come in, which transition to red neon tubes with glass panels with the 2012 Stanley Cup Finals footage (where the Los Angeles Kings won the championships) over an ice rink inside the indoor arena. Then the camera moves to blue neon tubes with Michael Phelps swimming and screaming (possibly because he set a new world record according to commentators) footage (representing the Olympics) in glass panels over a swimming pool. Finally, it transitions to the NBC Sports logo (which features the "NBC" written in a modified version of Gotham and the "Sports" is redesigned) which forms in different ways. The feathers from the NBC peacock are seen filling in, while the letters of NBC rotate to the front, and the "Sports" shines in. Behind the NBC Sports logo are all the glass panels and neon tubes arranged corresponding to the color order of the NBC peacock over a nighttime environment. The logo finishes up with the camera at an angle similar to 20th Century Fox but reversed.

Technique: A mix of live action and 3D animation, designed by Troika Design Group.

Audio: The announcer says "You're watching NBC Sports", with a cinematic orchestral tune, accompanied by play-by-play commentators (Al Michaels, Mike Emrick, etc.) from various sports footage.

16th Logo (2015-2023)

2015-23
Early 2023
End product (2015-2021)
End product (2021-early 2022)
End product (early-late 2022)
End product (late 2022-2023)
End product (2023)

Visuals: On a dark blue background, the multicolored feathers from the NBC peacock open up like a paper fan while the "NBC Sports" slides in (a la the Microsoft PowerPoint "Peek In" effect). Then, the NBC Sports logo zooms out and cross-fades to footage of past NBC Olympics broadcasts in a video reel sliding to the left. Then, a yellow rectangle covers the video reel, which moves to see more footage. Then, the reel zooms out to show more footage in the background, and another yellow rectangle slides in, transitioning to another sports footage. The footage zooms out while sliding out from footage to footage and then zooms back in. Then it cuts to footage of past Sunday Night Football games, and a yellow rectangle wipes to a football stadium at nighttime while the NBC Sunday Night Football logo zooms out. Then another yellow rectangle appears, which transitions to the "S" of "Sports" and zooms out while it deforms, and the NBC peacock (without the "NBC Sports" wordmark) forms just like the beginning.

Variants:

Like the past logos, sports footage will vary based on the contracts NBC Sports had.
The Super Bowl LII variant has the Super Bowl LII logo with the horizontal version of the 1986 NBC logo embossed on a silver rectangle replacing the Sunday Night Football logo, which ends with the NBC peacock logo being formed.
To promote both Super Bowl LII and the 2018 Winter Olympics in early 2018, the last two pieces of footage were replaced by the Super Bowl LII logo with the horizontal version of the 1986 NBC logo embossed on a silver rectangle zooming out on a black background with blue flare and silver confetti and the peacock feathers spinning to create the NBC peacock with three blue abstract triangles that look like mountains forming in and the "PyeongChang 2018" and the white Olympic ring slides in from the top, forming NBC PyeongChang 2018 logo (which was designed by Trollbäck + Company, along with the NBC Rio 2016 logo earlier) on footage of the closing ceremony of the 2014 Winter Olympics in Sochi, Russia when the fifth ring opens up. Then, it cross-fades to the "S" in "Sports" writing instead of a yellow rectangle wiping.
In 2018, the Sunday Night Football sequence was updated, which consists of the NBC Sunday Night Football logo spinning on a silver abstract background looking like deconstructivist architecture.
The Super Bowl LVI variant has footage of someone holding a Vince Lombardi trophy with blue, red, and white trophy-shaped confetti replacing the Sunday Night Football sequence.
- There is a late 2021 variant, in which the detailed NBC peacock from 2013 zooms in with the NBC wordmark (in Sweet Sans Pro font) sliding in from the top (a la the Microsoft PowerPoint "Peek In" effect) and the white "America's Most Watched Network" (in NBC Tinker, a modified version of Sweet Sans Pro designed by Capacity) appearing word-by-word as well.
In 2022, the already-formed 2013 NBC logo replaces the NBC peacock at the end.
A special variant exists in the 10th season of Premier League in 2022. Here, the NBC Sports logo zooms in on a white cloth background, in which the background changes to purple. The logo opens up to reveal clips of Premier League moments, with purple and white diagonal lines sliding. The Premier League symbol can be seen when the lines fill in. Then the "10th Season" is written in small caps wiped in via the diagonal lines, and ends with the 2018 NBC logo (in 2D) zooming in on a white cloth background.
In Fall 2022, logos by each sport appear from the bottom-left corner, including the new Sunday Night Football logo (for the 2022 NFL season to today) with an updated sequence. In the end, Peacock, USA Network, Golf Channel (with the PGA Tour logo at the right), and the NBC logos zoom out instead of "S" forming.
- In 2023, the NBC peacock (without the outlines, modified feathers, and more saturated colors) enlarges with glowing edges. The "Sports" slides down, forming the current NBC Sports (without the NBC wordmark) logo. Then, the horizontal version of the current NBC logo replaces the former logo.

Technique: A combination of 2D animation, CGI animation, and live action by Imaginary Forces.

Audio: An energetic rock theme, occupied with sound effects of whooshing and crowd cheering, with Brian Lee saying "NBC Sports!" first, leading to him saying "Home of..." when various sports clips appear during the opening logo. Then it ends with the NBC chimes played on an electric guitar, and Brian Lee says, "Only on NBC." The sports clips have Brian Lee saying:

Olympics: "The Olympic Games."
NHL: "The NHL."
Premier League: Either "Premier League" or "the Premier League".
NASCAR: Either "The NASCAR playoffs," "The Chase for the NASCAR Sprint Cup," or "NASCAR."
Indianapolis 500: "The Indianapolis 500."
Golfing: Either "the PGA Tour," "the FedEx Cup Playoffs," "the US Open," or "the Ryder Cup."
Notre Dame Football: "Notre Dame Football".
Kentucky Derby: "The Kentucky Derby".
NBC Sunday Night Football: "And primetime's number one show, Sunday Night Football!"

Audio Variants:

The Super Bowl LII variant has Brian Lee saying "Primetime's number one show Sunday Night Football, and Super Bowl LII on NBC!" at the Sunday Night Football portion.
The Super Bowl LII and PyeongChang 2018 variants have Brian Lee saying, "Super Bowl LII, and in four days, the Winter Olympics, on NBC!"
The Super Bowl LVI variant has Brian Lee saying "Sunday Night Football, and Super Bowl LVI on NBC!" for the former and "Primetime's number one show Sunday Night Football, and Super Bowl LVI on NBC!" for the latter.
In 2022, the "Only on NBC" line is removed.
The 10th season of the Premier League variant has audio from the Premier League moments and play-by-play commentators, then a male announcer with a British accent saying "NBC Sports welcomes you to the 10th season of Premier League on NBC."

17th Logo (2023-)

Visuals: On a dark background, the peacock feathers, which rotate throughout, while displaying various sports footage zoom in, creating a feather-shaped tunnel. One of the peacock feathers starts with footage from London 2012 and Tokyo 2020 (representing the Olympic Games). The red feather zooms in behind, transitioning to feather-shaped footage of a soccer player cheering after scoring a goal (representing the Premier League) while the yellow feather comes in too. Another feather-shaped footage of multiple racing cars and a racer winning a championship (representing NASCAR), while another red feather zooms in. This then transitions to another three feather-shaped footage of horse racing and the audience cheering for them (representing the Breeder's Cup) with orange feathers zooming in. Another feather transition, this time a golfer winning a trophy at the championship (representing the PGA Tour) with a green feather as well. Then, the feather-shaped tunnel ends with the footage of the past Sunday Night Football games. The cyan and red feathers fill in, transitioning to footage of Patrick Malones from the Kansas City Chiefs. Then the blue-green-orange feathers zoom in, and it transitions to the current NBC Sports (without the NBC wordmark) logo forming (the NBC peacock logo popping in while the "Sports" writing in just like the 1993 and 2012 logos) on a dark background with CGI-rendered feathers while zooming out.

Trivia: This logo was inspired by the current NBC graphics from 2023 until the present day, all done by Sibling Rivalry.

Technique: CGI and 2D animation with live action.

Audio: A majestic and dramatic orchestral tune accompanied by play-by-play commentators (Mike Tirico, etc.) from past broadcasts and the audience cheering, ending with familiar NBC chimes from the 1950s.

Availability: This can be seen on current NBC Sports broadcasts since 2023.

Olympic Presentation

1st Logo (1986-1988)

Visuals: Multiple blue platforms fly everywhere over a black background while the camera moves up. At the top of the platforms is a cauldron (unlike the cauldron from the 1988 Summer Olympics) in which the Olympic flame ignited the bowl. Then the base of the then-current NBC Olympics logo flies in, with the NBC peacock and the golden Olympic ring flying in from the top front. The closing logo has the copyright stamp underneath.

Technique: CGI animation by Cranston-Csuri Productions.

Audio: A rearranged version of the 1986 NBC Sports theme, with Les Marshak saying "The following is a presentation of NBC Sports. Proud to be the network of the 1988 Summer Olympic Games!"

Audio Variant: The closing variant has Les Marshak saying "This has been a presentation of NBC Sports. Proud to be the network of the 1988 Summer Olympic Games!" The low-tone version is used.

2nd Logo (Games of the XXIV Olympiad) (1988)

Opening 1
Opening 2
Closing

Visuals:

Opening 1: On a sepia background, the base of the 1988 NBC Olympics logo emerges with a drop shadow coming. Two gold Xs come in from the top-left and the bottom-left to the center, revealing the NBC peacock and the Olympic rings fully colored at the base. Then the front X moves next to the back X, showing the text "Games of the XXIV Olympiad", which appears from the right. Then "Games of the XXIV Olympiad" moves to the bottom center of the NBC Olympics logo.
Opening 2: Glass tiles with the Olympic cauldron (similar to the cauldron from the 1988 Summer Olympics) in which the Olympic flame ignited the bowl with the golden Olympic rings atop the cauldron and two pillars with globes atop it appear over a sunset atmosphere. Then the glass tiles rotate to the other side, revealing the Roman pillar on the cauldron and the 1988 NBC Olympics logo. Then "Games of the XXIV Olympiad" fades in as the camera is positioned to the 20th Century Fox-like angle.
Closing: Glassy rainbow peacock feathers rise from a blue surface. The golden rings emerge to form the Olympic rings. Then the blue surface flips to the base of the 1988 NBC Olympics logo as the feathers form the NBC peacock with a white border emerging in. The logo forms the 1988 NBC Olympics logo on a black background. The copyright stamp appears underneath the logo.

Variants:

The closing variant of Opening 2 has the copyright stamp replacing "Games of the XXIV Olympiad".
Sometimes, the copyright stamp from the closing logo lacks the copyright stamp.

Technique: CGI animation with live-action.

Audio:

Opening 1: The six-note trumpet tune with Hal Douglas saying "This is the NBC television network."
Opening 2: A re-orchestrated version of the first variant with additional instruments, accompanied by Hal Douglas saying "This is NBC. Proud to be the network of the Summer Olympic Games."
Closing: A lighter rendition of "The Olympic Spirit" by John Williams.

Audio Variant: The closing variant of Opening 2 has Hal Douglas saying "This broadcast has been a presentation of NBC Sports. Proud to be the network of the Summer Olympic Games".

Availability: It appeared on NBC Sports broadcasts throughout and before the 1988 Summer Olympics in Seoul, South Korea.

3rd Logo (Barcelona '92) (1992)

Visuals: A dark purple globe appears zooming out on a dark cloudy background. The world shines, duplicating into five globes as it fades into the golden Olympic rings. The multicolored intersecting shapes fade in, forming the NBC peacock logo. The camera then rotates, revealing the 1988 NBC Olympics logo, shining, and zooming out as the big globe (showing parts of Europe with a purple light at Barcelona, Spain) on the background fades in. Then "BARCELONA '92" shines in atop the NBC Olympics logo.

Variants:

A short version exists, starting when the camera rotates to the front of the NBC Olympics logo.
The closing variant has a copyright stamp appearing underneath the logo.

Technique: CGI animation by Telezign using Alias Research.

Audio: A majestic fanfare with shining and sparkling sound effects, ending with the NBC chimes, accompanied by an announcer saying "The following is a presentation of NBC Sports. Network of the games of the 25th Olympiad."

Audio Variants:

A version with the same six-note trumpet tune from the 1988 NBC Olympics logo but extended exists.
The short version has the NBC chimes playing with a different majestic fanfare with Danny Dark saying "NBC, Home of the '92 Summer Olympics!"
The closing variant has an announcer saying "The preceding has been a presentation of NBC Sports. Network of the games of the 25th Olympiad."

Availability: It appeared on NBC Sports broadcasts throughout and before the 1992 Summer Olympics in Barcelona, Spain.

4th Logo (America's Games) (1995-1996)

Visuals: On a waving Olympic flag, the NBC Atlanta 1996 logo zooms out to a comfortable distance while the white "America's Games" surrounding the logo emerges.

Technique: A combination of CGI and live-action.

Audio: A new-age tune with NBC chimes at the end, accompanied by Danny Dark saying, "You watching NBC. The home of America's Games, the 1996 Summer Olympics."

Availability: It appeared on NBC Sports broadcasts before the 1996 Summer Olympics in Atlanta, United States.

5th Logo (Atlanta 1996) (1995-1996)

Copyright disclaimer

Visuals: There is a podium with a human figure holding an Olympic torch while lifting it to the sky and a cauldron lit with an Olympic flame. Clouds appear from the front, slowly disappearing. The camera zooms out, showing the black text "America" with an NBC peacock in front of the text at the right and three blue banners with yellow NBC Atlanta 1996 logos from the left on a dark wireframe globe with yellow light rays coming from behind. Once the camera reaches a comfortable distance, the aspect ratio shifts from 4:3 to 16:9. (a la how aspect ratio shifts in films and series in the Marvel Cinematic Universe)

Variant: A copyright disclaimer variant exists, consisting of the NBC Atlanta 1996 logo slowly zooming in on a blue background with faint optics. Between the logo are some black bars with the far left and right sides extended, with a white monospaced text reading "This program has been produced by NBC in association with the IOC and the Atlanta Committee for the Olympic Games."

Technique: CGI animation.

Audio: An abridged version of "Olympic Fanfare" by John Williams.

Audio Variants:

In 1995, Hal Douglas said, "Next summer in Atlanta, the greatest spectacle in sports, the Olympic Games return to America, on NBC."
In 1996, Hal Douglas said, "This summer in Atlanta, the greatest spectacle in sports, the Olympic Games return to America, on NBC."
One week before the 1996 Summer Olympics, Hal Douglas said, "Next week in Atlanta, the greatest spectacle in sports, the Olympic Games return to America, on NBC."
The copyright disclaimer variant has a different male announcer saying "This broadcast is presented by authority of NBC and the International Olympic Committee, and may not be reproduced or retransmitted in any form without the expressed written consent of NBC and the International Olympic Committee."

Availability: It appeared on NBC Sports broadcasts throughout and before the 1996 Summer Olympics in Atlanta, United States.

6th Logo (America's Olympic Network/Sydney 2000) (2000)

Original logo
Countdown variant
Alternate variant

Visuals: On a white background with what appears to be the exterior of the Sydney Opera House and a skyline of Sydney (with a said landmark and Harbour Bridge behind it) set in daytime cropped in a rectangle, the transparent "2000" enlarges in front of the skyline. Then a shine appears, revealing the NBC wordmark and the NBC peacock zooming in while the blue rectangle flies in from the top. The NBC peacock and the gold rings zoom out, in which the rings form the Olympic rings. The "AMERICA'S OLYMPIC NETWORK" flips in from the bottom.

Variants:

The countdown variant has a text appearing atop the NBC Olympics logo, saying how many days to Sydney.
An alternate variant exists, which has a floatplane flying through Port Jackson in Sydney, three kangaroos hopping on yellow fields, and a skyline of Sydney with the Sydney Opera House and the Sydney Harbour Bridge. Then the NBC Olympics logo atop the Sydney Harbour Bridge fades in with "America's Olympic Network" in a Friz Quadrata-like font underneath the landmarks.
During the Olympic Games, three clips of the opening ceremony of the 2000 Summer Olympics are shown. After the third clip, it crossfades to the NBC Sydney 2000 logo (sans the box) form on a panning skyline of Sydney, showing the buildings, the Sydney Harbour Bridge, and the Sydney Opera House.

Technique: CGI animation with live action.

Audio: An abridged version of "Summon the Heroes" by John Williams, with Hal Douglas saying, "The following is a presentation of NBC. America's Olympic Network."

Audio Variants:

The countdown variant has the announcer saying, "The countdown continues to the Sydney Olympics on NBC."
An alternate variant has Hal Douglas saying, "This September, the Olympics from Sydney, Australia on NBC. America's Olympic Network."
During the Olympic Games, the abridged version of "Olympic Fanfare" by John Williams can be heard with an announcer saying, "The Olympic Games from Sydney, Australia had begun on NBC, America's Olympic Network!"

7th Logo (Salt Lake 2002) (2002)

Visuals: A giant blue crystal slides to the right, revealing the NBC Olympics logo on a blue globe with some rings. The logo shines and zooms in slowly.

Technique: Computer animation with model work.

Audio: An abridged version of "Olympic Fanfare" by John Williams.

8th Logo (America's Olympic Network/Athens 2004) (2004)

Logo with "America's Olympic Network"
Alternate logo with "The Complete Olympics" and sister channels.

Visuals: Several screens displaying Olympic footage from the past are seen in a dark sunset background angled from the bottom left. At the front of the screens is footage of a track and field race during the 1996 Summer Olympics in Atlanta. Then, a blue flash appears, transitioning to screens of cities, including years given and logos of the Olympic Games. These include a view of the Parthenon in Athens, Greece (for 2004), some snowy mountains in Northern Italy and Western Canada (both for 2006 and 2010), and a path of the Great Wall of China in Beijing (for 2008). The four logos given are two official logos and two bidding logos. Then, another blue flash appears, which goes to the NBC peacock and the Olympic rings zooming out to emerge the NBC Olympics logo on the top. Beneath the logo is "AMERICA'S OLYMPIC NETWORK" shining in. Blue particles from the background also appear.

Variant: An alternate variant exists, in which the finished product has the NBC Olympics logo making room for the CNBC, Bravo, USA Network, Telemundo, NBC HDTV, and MSNBC logos and the "America's Olympic Network" was rewritten to "The Complete Olympics Athens 2004".

Technique: CGI animation and live action.

Audio: An abridged version of "Summon the Heroes" by John Williams, accompanied by commentators and an announcer saying, "The past, the present, and for the next decade, America's Olympic Network is NBC!"

9th Logo (America's Olympic Network/Torino 2006) (2005-2006)

Copyright disclaimer

Visuals: In a dark room with banners of the past Olympic Games and the 1986 NBC logo behind the banners, a gold ring (a la the rings from Sonic the Hedgehog) zooms out, displaying a drone view of a church in Turin, Italy, with "Torino 2006" on the top-left. The first ring flies out, which leads to another ring, displaying a nighttime shot of a Chinese palace in Beijing, China, with the white text "Beijing 2008" on the top-left again. The ring then switches to the third ring, with a drone shot of a snowy mountain in Canada. There is another text at the bottom center, reading "Vancouver 2010" in blue. A fourth ring comes out, with a close-up of a clock face from Big Ben at noon with a text from the left reading "London 2012." Then, all the rings zoom out, including a fifth ring, transitioning to another room of Olympic banners. Between is the NBC Olympics logo in the middle, with the "America's Olympic Network" underneath the logo. Fireworks can be seen from the background.

Variant: There was a copyright disclaimer variant, where it starts with the camera zooming out from the NBC Olympics logo with vertical glass panes moving up on a dark room with lights and horizontal glass panes. The logo and the vertical glass panes slowly tilt to the right. Once the camera moves into a comfortable position, a black bar with the "This broadcast is presented by authority of the International Olympic Committee and may not be reproduced or retransmitted in any form without the expressed written consent of the International Olympic Committee." written in small caps.

Technique: CGI animation and live action by David Barton.

Audio: An abridged version of "Olympic Fanfare" by John Williams, accompanied by Hal Douglas saying, "Coming in February, Torino. Then, Beijing in 2008. Vancouver in 2010 and London in 2012. The Olympic legacy continues on NBC!"

10th Logo (America's Olympic Network/Beijing 2008) (2008)

Copyright disclaimer

Visuals: On a blue-gold cloudy background with blue and yellow lines, an array of biconvex rectangles with clips of the past Summer Olympics with gold outlines zooms out. (If you look closely at the reflection, the NBC Olympics logo is seen before the logo is formed) Then, the NBC peacock spins to the left as the Olympic rings form. The base and the gold outlines also form. The "America's Olympic Network" also turns to the front, as the "Olympic" in "America's Olympic Network" extrudes out.

Variant: The copyright disclaimer variant has the NBC Olympics logo zooming out on a sunset cloudy background with yellow and red arcs with jagged squares (which look like the floor texture on the Great Wall of China). Some white text is scrolling in the background. Then there is a yellow-red biconvex message box that reads "This broadcast is presented by authority of the International Olympic Committee and may not be reproduced or retransmitted in any form without the expressed written consent of the International Olympic Committee." written in all caps and a narrow font.

Technique: CGI animation and live-action by David Barton.

Audio: An abridged version of "Olympic Fanfare" by John Williams.

Audio Variants: The copyright disclaimer variant has the male announcer (which is the same announcer heard in the NBC Sports NFL presentation IDs) saying "This program has been produced by NBCUniversal, in association with the International Olympic Committee and the Beijing Organizing Committee for the Olympic Games."

11th Logo (America's Olympic Network/Vancouver 2010) (2010)

Copyright disclaimer

Visuals: Clips of the past Olympic Games zoom out on a black background into a blue video wall. Then, the NBC Olympics logo flies in from the bottom, with "America's Olympic Network" flying in while the letters spin. A white line appears between "America's" and "Olympic."

Variant: For the copyright disclaimer variant, The NBC Olympics logo zooms out to a comfortable position on a cloudy background with some blue diagonal lines. The marquee text "Vancouver 2010" can be seen from the right. Underneath the logo is the International Olympic Committee copyright stamp.

Technique: CGI animation and live action by David Barton.

Audio: An abridged version of "Bulger's Dream" by Leo Arnaud, accompanied by an announcer (also the same announcer from the NFL presentation IDs for NBC Sports) saying "...encore presentation of NBC's primetime coverage of the 21st Olympic Winter Games."

Audio Trivia: "Bulger's Dream" by Leo Arnaud was used as an Olympic theme for ABC Sports from the 1960s until 1988 when ABC transferred the rights to NBC for the Summer Olympics, and CBS for the Winter Olympics.

Audio Variant: For the copyright disclaimer variant, it has an abridged version of "Olympic Fanfare" by John Williams with an announcer saying "This program has been produced by NBCUniversal, in association with the International Olympic Committee and the Vancouver Organizing Committee for the Olympic Games."

12th Logo (America's Olympic Network/London 2012) (2012)

Copyright disclaimer

Visuals: There is a glassy right triangle with the "London 2012" in the ITC Lubalin Graph font appearing with lines of the Union Jack zooming in over clips of the past Summer Olympic Games. A stack of text can be seen at the right, reading the past Summer Olympic Games in a city and year format. Then, diagonal lines transition to multiple glass panels displaying Summer Olympics clips zooming out over a cloudy sky atmosphere. A glass panel (also a part of the Union Jack) is at the bottom. The NBC Olympics logo zooms out, surrounded by glass panels with horizontal text reading "AMERICA'S OLYMPIC NETWORK" set in ITC Lubalin Graph.

Variants:

An alternate variant has glass panels of the Summer Olympics clips replaced with the NBC Olympics (without the base and the NBC wordmark), Bravo, Telemundo, NBC Sports Network, CNBC, MSNBC, and NBCOlympics.com logos.
On most occasions, the "London 2012" in the beginning is changed to "Beijing 2008" with the clip of the 2008 Summer Olympics highlights.
On a copyright disclaimer variant, some glass lines, which are meant to be parts of the Union Jack, are seen in a cloudy sky atmosphere. A faint skyline of London can be seen before the logo is seen. In which the camera spins to appear the NBC Olympics logo with the marquee texts "London 2012" and "Games of the XXX Olympiad" appearing behind the logo. Once the logo reaches a comfortable position, the International Olympic Committee copyright stamp appears via the Union Jack lines.

Technique: CGI animation and live action by David Barton.

Audio: An abridged version of "Bulger's Dream" by Leo Arnaud with audio from commentators and cheering.

Audio Variant: On a copyright disclaimer variant, it has the abridged version of "Olympic Fanfare" by John Williams, accompanied by a male announcer saying "This broadcast is presented by authority of the International Olympic Committee and may not be reproduced or retransmitted in any form without the expressed written consent of the International Olympic Committee."

13th Logo (America's Olympic Network/Rio 2016) (2016)

Visuals: A random clip from the 2012 Summer Olympics in London appears with blue-gold-green (representing the Brazilian flag's colors) moving arcs from the right side. A text of the past Olympic Games can be seen on the arcs. The organic shapes transition to the silver NBC Olympics logo with a collage of past Olympic Games clips, in which the camera zooms out. Then "America's Olympic Network" wipes in.

Technique: CGI computer animation and live action by David Barton.

Audio: An abridged version of "Bulger's Dream" by Leo Arnaud with audio from commentators and cheering.

14th Logo (Home of the Olympics/PyeongChang 2018) (2018)

Visuals: A drone shot of a snowy mountain in South Korea flies by with the other mountains visible far away. The live-action footage fades to a background of photos of Olympic athletes from the past Winter Olympic games, appearing both at left and right. There is a glass-rendered NBC Olympics logo shining while zooming in slowly. Then the photos fade to the blue background of mountains and hills with the blue-silver NBC Olympics logo. The "Home of the Olympics" appears underneath the NBC Olympics logo.

Technique: CGI computer animation and live action by David Barton.

Audio: An abridged version of "Summon the Heroes" by John Williams.

15th Logo (Home of the Olympics) (July 23-August 8, 2021, February 4-20, 2022)

Tokyo 2020 variant
Beijing 2022 variant

Visuals: An extreme close-up of the gold NBC peacock appears with the past Summer Olympics clips being overlayed. The feathers from the NBC peacock move backward slowly. The camera cuts to three different positions of the NBC peacock with more clips. Then the golden rings fly in as the NBC Olympics logo (in gold) fades in on a blue background. The logo then centers in and moves to the top. The letters "Home of the Olympics" spin to the front, underneath the NBC Olympics logo.

Variants:

A copyright disclaimer variant has the International Olympic Committee copyright stamp instead of "Home of the Olympics." The logo starts when the rings form the Olympic rings.
There was the 2022 Winter Olympics variant, in which the Summer Olympics clips were replaced with Winter Olympics clips. The background is brighter, and the NBC Olympics logo is now silver. Some snows are falling throughout the logo.

Technique: CGI computer animation and live action by David Barton.

Audio: Same as the 2018 NBC Olympics intro, but with commentators and audience cheering and a whoosh when the NBC Olympics logo zooms out.

Audio Variants:

The copyright disclaimer variant has an abridged version of "Olympic Fanfare" by John Williams, accompanied by a male announcer saying, "This broadcast is presented by the authority of the International Olympic CommitteeA and may not be reproduced or retransmitted in any form without the expressed written consent of the International Olympic Committee."
The 2022 Winter Olympics variant has twinkle sounds with different commentators corresponding to the Winter Olympics.

16th Logo (Paris 2024) (July 26, 2023-)

Visuals: A panning shot of the Arc de Triomphe with light particles at night is seen. The Arc de Triomphe shot cuts to the Louvre Museum. The camera zooms out to see the glass pyramid, as it comes in focus from the museum. Then into the close-up shot of the Eiffel Tower with more light particles, which the camera zooms out from. The text "The Games of the XXXIII Olympiad" is in the Eiffel Tower's middle structure. Then a far shot of the said landmark to get a clear shot of Parc du Champ de Mars with a white lens flare at the top of the Eiffel Tower. Then the "The Games of the XXXIII Olympiad" fades out and the NBC Paris 2024 logo in a brass texture zooms out as the white flare brightens. Once the NBC Paris 2024 logo comes in view, the International Olympic Committee copyright stamp appears underneath it.

Technique: CGI animation.

Audio: A cinematic and more powerful rendition of "Olympic Fanfare" by John Williams with a female announcer saying "This broadcast is presented by authority of the International Olympic Committee and may not be reproduced or retransmitted without expressed written consent of the International Olympic Committee."

NFL Presentation

1st Logo (September 10, 2006-January 5, 2008)

Visuals: Unknown.

Technique: 3D computer animation.

Audio: The 2003-2013 NFL fanfare with a deep male announcer saying "NBC Sports welcomes you to the following presentation of the National Football League!"

Audio Variant: The closing variant has an announcer saying "NBC Sports thanks you for watching this presentation of the National Football League!"

2nd Logo (September 4, 2008-January 3, 2009)

Visuals: Unknown.

Technique: 3D computer animation.

Audio: Unknown.

3rd Logo (February 1, 2009-January 4, 2014)

2009-2010
2011
Super Bowl XLVI variant (2012)
2012-14

Visuals: Unknown.

Technique: 3D computer animation.

Audio: Unknown.

4th Logo (September 4, 2014-January 10, 2015)

Visuals: Unknown.

Technique: A mix of 3D computer animation and live-action.

Audio: The current NFL fanfare accompanied by an announcer saying "NBC Sports, home of Super Bowl 49, welcomes you to the following presentation of the National Football League!"

5th Logo (February 1, 2015-January 13, 2018)

Super Bowl XLVI (2015)
2015-17
10 Years of Sunday Night Football (2015)

Visuals: Unknown.

Technique: A mix of 3D computer animation and live-action.

Audio: Unknown.

6th Logo (Thursday Night Football) (November 17, 2016-December 25, 2017)

Visuals: Unknown.

Technique: 3D computer animation.

Audio: Unknown.

7th Logo (February 4, 2018-January 12, 2019)

Visuals: Unknown.

Technique: 3D computer animation.

Audio: Unknown.

8th Logo (September 5, 2019-January 11, 2020)

Visuals: Unknown.

Technique: 3D computer animation.

Audio: Unknown.

9th Logo (September 10, 2020-January 16, 2021)

15 Seasons of Sunday Night Football' (2020)

Visuals: Unknown.

Technique: A mix of 3D computer animation and live-action.

Audio: Unknown.

10th Logo (September 9, 2021-January 23, 2022)

Visuals: Unknown.

Technique: A mix of 3D computer animation and live-action.

Audio: Unknown.

11th Logo (February 13, 2022-)

Super Bowl LVI variant (2022)
2022-

Visuals: Unknown.

Technique: A mix of 3D computer animation and live-action.

Audio: Unknown.