Draft:Network 10
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Background
Network 10 is one of Australia's three commercial television networks. Launched in 1964 on ATV-0 in Melbourne and TEN-10 in Sydney, the network was first known as the Independent Television System then as the 0/10 network, in reference to the channel numbers of its first two stations. By 1988, ATV-0 had moved frequencies to channel 10, aligning itself with the rest of the network, which was rebranded as Network Ten The network was and still is aimed more at a younger demographic than the other commercial networks, embracing the swinging sixties at launch and becoming renowned for it's teen-oriented programming, such as Cheez-TV in the 1990s. In the 2000s, the network reached its peak with reality shows such as Australian Idol, The Biggest Loser and later Masterchef Australia bringing ratings success, though by the late 2010s, this success had faded and the network went into administration, before being bought out by ViacomCBS in 2018. Following the buyout, the company was restyled as "Network 10", replacing the word with a numeral.
1st Logo (1973-1977)
Nickname: "Spirographs" "Ten Star"
Logo: TBA
Variants: The logo was originally in black and white, in this version the final logo is solid white/grey and the TEN lettering is in black
FX/SFX: TBA
Music/Sounds: A funky stock fanfare, reminiscent of the Pearl & Dean theme, called MacArthur Park by Hugo Montenegro. The full theme can be heard here.
Availability: Extinct.
Editor's Note: None.
2nd Logo (1977-1978)
Nickname: "Ten Star II"
Logo: TBA
FX/SFX: TBA
Music/Sounds: Same as the previous logo
Availability: Extinct.
Editor's Note: None.
3rd Logo (1978-1979)
Nickname: "Ten Star II" "Spinning Ten Star" "Rocky Ten"
Logo: TBA
FX/SFX: TBA
Music/Sounds: The chorus from the instrumental version of "Gonna Fly Now" from Rocky
Availability: Extinct.
Editor's Note: None.
4th Logo (1978-1979)
Nickname: "Ten Star III" "Come Up to Ten" "Silver 10 Star"
Logo: TBA
FX/SFX: TBA
Music/Sounds: We hear male vocalists sing "come up, come up to Ten!", followed by an announcer delivering the lineup, then the male vocalists repeated from before as the song concludes.
Availability: Extinct.
Editor's Note: None.
5th Logo (1980-1983)
Nickname: "Ten Star IV" "Gold 10 Star" "Star Station"
Logo: TBA
FX/SFX: TBA
Music/Sounds: A disco tune, apparently inspired by the theme from the first two logos.
Availability: Extinct.
Editor's Note: None.
6th Logo (1983-1984)
Nickname: "Ten out of Ten Australia II" "Australia Squares"
Logo: TBA
Variant: A variant with a different logo was used on ATV-10 in Melbourne, after it changed frequencies and briefly on SAS-10, Adelaide in 1984.
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
7th Logo (1985-1989)
Nickname: "Ten out of Ten Australia II" "Australia Squares"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
8th Logo (1988-1989)
Logo: TBA
Variant: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
9th Logo (1989-1991)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
10th Logo (1991-1994)
![](http://user-content.static.wf/avidwiki/c/cd/GW265H206.jpg)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
11th Logo (1995-1996)
Nicknames: "Give Me Ten!"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
12th Logo (1997-1998)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
13th Logo (Early 1999)
![](/w/thumb.php?f=ZampakidCap-2019-08-06-17h36m09s901.png&width=300)
Nickname:' "Picture Frame
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
14th Logo (1999-2000)
-
Christmas 2000
Nicknames: "Light Streaks"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
15th Logo (2001-2002)
Nicknames: "Seriously"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: The "Seriously" slogan introduced in this ident would last the next 17 years and would be heavily associated with their "Golden era" from the early 2000s to the early 2010s.
16th Logo (2002-2003)
![](/w/thumb.php?f=Screen_Shot_2019-05-15_at_1.24.19_pm.png&width=300)
Nicknames: "Seriously II" "Camera Touch"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: The basic concept of this ident would be used for the next decade and a half in various forms.
17th Logo (2004-2008)
![](/w/thumb.php?f=Screen_Shot_2019-05-15_at_1.27.49_pm.png&width=300)
Nicknames: "Seriously III" "Camera Touch II"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None
17th Logo (2008-2012)
![](/w/thumb.php?f=Ten_2008-12.jpg&width=300)
Nicknames: "Seriously IV" "Camera Touch III"
Logo: An updated version of the previous ident's concept, now also featuring a stylised pointing hand as a secondary graphic.
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None