Draft:Sadia: Difference between revisions
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=== {{Ordinal|2}} ID (January 1, 2001-November 1, 2014) === |
=== {{Ordinal|2}} ID (January 1, 2001-November 1, 2014) === |
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'''Visuals:''' |
'''Visuals:''' TBA. |
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'''Variant:''' Multiple versions exist for this ID, more than half of them use the same background and most use the same animation. See the |
'''Variant:''' Multiple versions exist for this ID, more than half of them use the same background and most use the same animation. See the Logo Variations page for these. |
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'''Technique:''' Live-action. |
'''Technique:''' Live-action. |
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Revision as of 23:11, 7 February 2024
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Background
Sadia S.A. is a Brazilian food producer founded in 1947 in Concórdia, Santa Catarina (the same place where the company is headquartered). The company is Brazil's main exporter of meat-based products and it is among the world's leading producers of frozen foods. Since 2009, the company is now a subsidiary of BRF S.A. The company's signature jingle is a 10-note melody (G, C, E, F, E, C, G, A, C, C) composed by Shuki Levy in 1964 (who would also go on to work as a composer in partnership with Haim Saban since then).
1st ID (March 1993-1996)
Visuals: Superimposed on a sky background with mountains and green hills, the company name scrolls from the bottom outsiding the background until it reaches the top of the screen.
Later Variant: Starting in 1994, the ID is preceded by a tag (on a grey background with five light trails that slide each in an opposite way, the company name in red zooms in until the trails fade away from the background; it then freezes for a bit and then cuts to the ID).
Other Variants:
- Multiple versions exist for this ID, more than half of them use the same background and most use the same animation. See the Logo Variations page for these.
- One version is used in the times of the 1994 FIFA World Cup: this is a different version that has a cloudy background with the company name fading in at the start and then a bicolored rainbow (green and yellow) trails against the background just like a rainbow can do; the audio below is used with a voiceover (Gutemberg Ramos) saying "Sadia. Compromisso com o Brasil, ontem, hoje, e sempre."; the tag in the later version is absent as well.
Technique: Live-action, plus the text scrolling. The tag in the later version uses CGI.
Audio: Every version ever (the only exception being the "Sadia 50 anos" version in the Logo Variations page) starts with an upwards piano glissando which segues into a 5-note piano melody starting off under a solemn piano track. The audio is accompanied by a voiceover (Gutemberg Ramos) saying the slogan of each version (see the Logo Variations page for this); on Christmas Day 1993, the voiceover says "A Sadia deseja a todos, um Feliz Natal." (slogan this that functions as a message for Sadia to wish anyone a "Merry Christmas"). Composed by Shuki Levy using E-MU Proteus/1. The tag in the later version has the 1989 "Presented by" audio of Jornal Nacional play over it.
Early Audio Variant: A rare prototype version of the music exists in the logo's first days of use: a vibraphone note follows the piano melody above followed by a harp glissando building-up to a different 4-note orchestral melody playing under the same solemn piano track continuing from the above. The same voiceover (Gutemberg Ramos) says "Sadia. Compromisso com a qualidade do consumidor, ontem, hoje, e sempre." Also composed by Shuki Levy, this time using E-MU Proteus/2 (for both the harp and the orchestral melody).
Availability: Used as a sponsorship bumper on Jornal Nacional from March 1993 to 1996.
2nd ID (January 1, 2001-November 1, 2014)
Visuals: TBA.
Variant: Multiple versions exist for this ID, more than half of them use the same background and most use the same animation. See the Logo Variations page for these.
Technique: Live-action.
Audio: Depends but all have a voiceover (Gutemberg Ramos) saying the slogan of the product from each commercial. Composed by Shuki Levy.
Availability: Used as a sponsorship bumper on the 7pm telenovelas from Rede Globo: the last 18 chapters of Uga Uga, all of Um Anjo Caiu do Céu, and further telenovelas starting with the first chapter of As Filhas da Mãe up until the last chapter of Geração Brasil.
