Draft:TV3 (Malaysia)

Background

TV3 (spelled as Tivi Tiga) is a Malaysian free-to-air television channel owned by Media Prima conglomerate. It was launched on June 1, 1984 as the country's first and oldest private television channel.

1st ID (June 1, 1984-December 31, 1986)

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ID: Against a space background, a blue lighting bolt strikes the center, followed by a red bolt. A colorful explosion then appears, followed by an outlined TV3 text made with outlines zooming in with trails. The trail then disappears, and the logo turns solid being split into several horizontal pieces. This also makes the T blue, the V yellow, and the 3 red. The text Sistem Televisyen Malaysia Berhad in white then fades in below the logo.

Technique: Scanimate animation.

Music/Sounds: A synth wave theme with a group of people singing "Tivi Tiga!"

Availability: Extinct.

2nd ID (January 1, 1987-1989)

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ID: Against a space background, three sets of two parallel lines in blue, yellow, and red (from top to bottom) enter the screen one by one. The set zooms in further before splitting horizontally. A view of Kuala Lumpur (at the time) in Scanimate then fades in. As we pass by the buildings, the complete TV3 logo zooms in with Rangkaian Sukaramai written in cursive with a line under it. A light flashes at the top left of the T, the bottom of the V, and the top right of the 3. This cycle is repeated for the rest of the ident.

Variants:

• A slightly shorter variation of the long variant existed where the parallel lines fade out instead of splitting and leaving the screen.
• An alternate variation existed where the parallel lines enter the screen together starting from different positions. Once that's done, the Kuala Lumpur view appears as the parallel lines leave the screen and the TV3 logo zooms in. The lines then enter the screen and stay for a few seconds before leaving again as Rangkaian Sukaramai zooms in and sets its position.

Technique: Same as before.

Music/Sounds: Same as before, but with "Untuk Anda!" added to the lyrics and the music being extended.

Music/Sounds Variant: The extended variation used a slightly different arrangement.

Availability: Extinct, but the alternate variation is preserved on a recording of a December 6, 1988 report of Berita TV3 uploaded by the official Bulletin TV3 YouTube channel.

3rd ID (1989-May 31, 1994)

• 
  Original variant (1989-May 31, 1992)
• 
  Later variant (June 1, 1992-May 31, 1994)

ID: We begin with a view of the sea as a glass structure of the TV3 logo rises. We then zoom into the logo before it is shown fully again. As the logo gets its three colors, the background turns into a space background, and Rangkaian Sukaramai enters the screen. The logo then faces toward us as we pass by the stars.

Later Variant: Starting from June 1, 1992, just before the TV3 logo faces toward the screen, BERITA TERKINI and HIBURAN SENSASI enter the screen as a line forms horizontally between them

Anniversary Variant: TBA

Technique: 3D CG animation produced by APT.

Music/Sounds: It starts off as a calm tune before we hear an synth rearrangement of the 1984 ident.

Availability: Extinct, but it's preserved on various reports of Buletin Utama from the era uploaded by the official Bulletin TV3 YouTube channel.

4th ID (June 1, 1994-February 29, 2000)

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ID: Against a night sky background, we see a pad fade in as a view of Kuala Lumpur enters the screen and several blue, yellow, and red thick square-shaped light rays pass through it. Rays of light of the logo's colors pass through it twice before the Malaysian flag appears. Parts of the flags begin rising, before revealing that it had turned into the TV3 logo. BERITA TERKINI HIBURAN SENSASI from the previous ident then appears as the pad rotates.

Technique: CG animation produced by APT with Steve Bristow and Goe Aun Hoe. This ident was produced with TDI, a French animation software that later became part of Alias, a software company which would later be acquired by Autodesk, Inc. in 2006.

Music/Sounds: An orchestral fanfare with a group of women singing "Tivi Tiga!" at the end.

Availability: See 3rd ID.

5th ID (March 1, 2000-2003)

• 
  Malay variant
• 
  English variant

ID: On a golden cloudy background, we see two texts reading the network's name. One of them is lowercase, outlined and is moving downwards starting from the left top of the screen. The other is uppercase, colored dark brown, duplicated, and is moving towards the left. Several texts of the company's name then appear by zooming out before fading away. The TV3 logo is then formed by moving lights as the clouds become darker. The logo glows and becomes more visible as the registered symbol appears. It then shrinks a bit and moves to the left as "Duniamu" appears at the top left one by one.

Variant: An English variant existed where "Duniamu" is translated to "Your World".

Technique: 2D animation.

Music/Sounds: First, we hear a choir accompanied by a xylophone tune. As the logo forms, conga sounds can be heard. After the logo becomes more visible, we hear two synthesized notes, with the first being the longest. At the end, we hear five chime notes.

Availability: Extinct, but it's preserved on two reports of Buletin Utama from the era uploaded by the official Bulletin TV3 YouTube channel.

6th ID (early 2000s?)

ID: TBA

Technique: CGI animation made in association with Leo Burnett Company, an American advertising agency.

Music/Sounds:

• The Giant Ribbon ident uses a portion of The National Anthem by Radiohead.
• The Aurora ident uses the sounds of birds chirping and flying away, accompanied by audio of a few programs and a portion of Don't Look Back in Anger by Oasis.

Availability: Extinct.

7th ID (2003-May 31, 2006)

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ID: TBA

Technique: Live action and CGI animation.

Music/Sounds: A happy rock tune ending with an instrumental rendition of the "Tivi Tiga" jingle.

Availability: Extinct.

8th ID (June 1, 2006-May 31, 2008)

• 
• 

ID: TBA

Later Variant: Starting from June 1, 2007, the slogan at the end of the ident is replaced with "di sisimu".

Variant: The scenes of the ident may vary.

Technique: Live action and 2D animation.

Music/Sounds: A rock tune with a group of women singing. This ident introduced a new four-note jingle at the end.

Availability: Extinct.

9th ID (June 1-December 31, 2008)

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ID: The ident begins with a scene of a family having fun and dancing while watching TV as one of the girls hold a microphone. The scenes then switch randomly, revealing other scenarios such as soccer being played with fans watching, four women dancing, and a girl having fun in a computer-generated world as she jumps for joy before riding on a carpet and sliding down a yellow-colored slide. Almost a second after the entire family from before is revealed, the screen zooms out as footage from multiple programs that aired on the channel pop up. After we zoom out a but further, the screens turn into the TV3 logo, which later faces the screen as the background turns white while the slogan from the time, Inpsirasi Hidupku and the registered symbol with a light behind it fade in.

Bumpers:

• Post-programme: On a black background, we see {{color|blue}-tinted pads showing footage of an unspecified program, which fly in from the right to make a T. Yellow and red-tinted pads then fly in to form the rest of the TV3 logo as the background turns white, the logo turns solid, and the registered trademark symbol fades in.
• Pre-programme: On the same white background from before, we see the TV3 logo at the center of the screen. After we zoom in a bit, the background turns black, and the registered trademark symbol fades away. The logo turns into the pads from before, which begin to fly away to the right.

Trivia: The footage of the programmes shown in the ident include:

• Buletin Utama
• 360
• 999
• Nona
• Malaysia Hari Ini
• Anugerah Juara Lagu
• Jejak Rasul
• Bersamamu
• Majalah Tiga
• Buletin Pagi
• Several more unspecified programs

Variants: A shorter variant on the main ident is known to have existed where it shows four scenes of the family from the main ident having fun before fading to the final product of the ident.

Technique: Live action and CG animation.

Music/Sounds:

• ID: First, we hear a quiet electric guitar note. We then hear a group of women singing "Na-na-na-na" three times and "Oh-oh!" over an instrumental of the channel's official song at the time, including the channel's name at the end of the song.
  • Sometimes, the singing women use a different take.
• Bumpers: None.

Music/Sounds Variant: The short variants of the ident use a slightly different tune.

Availability: Extinct.

10th ID (January 1, 2009-2010)

ID: TBA

Technique: CGI animation produced by rGba Studio.

Music/Sounds: TBA

Availability: Extinct on TV.

11th ID (2010-February 28, 2011)

• 

ID:

• Daytime Variant: TBA
• Nighttime Variant: Against a sky background, we see silver pads uncovering what appears to be the TV3 logo. We see different views of the logo before we finally see the logo facing towards us as the silver pads shrink and disappear and the slogan from the time, "Inpsirasi Hidupku" is revealed.

Technique: 2D animation for the daytime variant, and 3D animation for the nighttime variant. Both variants were produced by rGba Studio.

Music/Sounds:

• Daytime variant: A horn and violin fanfare, ending with a drum sound.
• Nighttime Variant: It can be either of these:
  • Electronic sounds and a triumphant fanfare.
  • An eerie tune.

Availability: Extinct on TV.

12th ID (March 1, 2011-May 31, 2014)

ID: TBA

Later Variant: TBA

Anniversary Variants: TBA

Technique: A combination of live action and 3D CGI animation.

Music/Sounds: A rock tune with the channel's four-note jingle from the time.

Music/Sounds Variants:

• The tune may vary for each ident.
• The Kids and Lifestyle variants use a different arrangement.
• A group of women could be heard singing in some of the idents.

Availability: Extinct on TV.

13th ID (June 1, 2014-October 31, 2016)

• 
  Crabs variant
• 
  Kuala Lumpur (daytime) variant
• 
  Kuala Lumpur (nighttime) variant
• 
  KLCC variant
• 
  Putrajaya variant
• 
  Iron Mosque of Putrajaya variant
• 
  Morib variant
• 
  Sunset variant

ID: The ident takes place in real life, with the TV3 logo appearing at the end of each ident.

Variants: There were eight idents known to have aired on the channel.

• Crabs: We see four different shots of crabs moving on sand, with the last shot featuring the TV3 logo at the right.
• Kuala Lumpur (Daytime): TBA
• Kuala Lumpur (Nighttime): TBA
• KLCC: We see four different shots of a colorful fountain, with the last shot featuring the TV3 logo at the left.
• Putrajaya: TBA
• Iron Mosque: TBA
• Morib: We see a family (a mother, a father, a boy, and a girl) walking together beside the beach, where we see TV3 logo on the water.
• Sunset: This variant takes place on a beach. As we pan to the left where the TV3 logo is, we see a man and a women walking together, which the former later points at the TV3 logo.

Technique: Live action scenarios filmed in different locations in Malaysia.

Music/Sounds: A piano tune with a group of women singing the slogan's name (Keriangan, Sentiasa, Bersamamu di TV3).

Music/Sounds Variants:

• Some of the idents use a slightly different arrangement, with high hat sounds.
• The Kuala Lumpur daytime ident uses a rock arramgement.
• Some of the idents lack the women singing.

Availability: Extinct on TV.

14th ID (November 1, 2016-May 31, 2019)

• 

ID: TBA

Variant: TBA

Technique: 3D CGI animation produced by rGba Studio.

Music/Sounds: A calm, slow rendition of the tune from before.

Availability: Extinct on TV.

15th ID (June 1, 2019-)

• 

ID: TBA

Early Variant: TBA

Anniversary Variants:' TBA

Technique: Same as before.

Music/Sounds: A more catchy remix of the tune from the previous ident.

Availability: Current.