E. 112th St. Productions

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 23:54, 1 December 2023 by AUnnamedDragon (talk | contribs)


Background

This is comedian/television host Steve Harvey's vanity card. It was originally known as Nu-Opp Inc. The name comes from East 112th Street (aka "Steve Harvey Way") in Cleveland, Ohio, where Harvey lived.



1st Logo (September 8, 2015-July 12, 2018)

Visuals: A telephone pole with a power line and a leafless tree are seen over a overcast sky. A slightly rusted black and white sign with "E. 122 ST" in black on the white part and "PRODUCTIONS" in white on the bottom is attached to the sign. The logo zooms out a bit.

Variants:

  • A still version exists.
  • On Steve Harvey, the logo is shown to the left of the A Better Machine logo, and in the same format as the Nu-Opp/A Better Machine logo combo.

Technique: 2D computer animation.

Audio: Some street sounds.

Audio Variant: On Steve Harvey, the audio of A Better Machine's logo plays over it.

Availability: Seen on the final two seasons of Steve Harvey and Little Big Shots.

2nd Logo (March 19-23, 2018)

Visuals: On a white background is a film reel with the tiled text "East 112th" and "production" below it, both sandwiched by a line. There's also a oval at the bottom that reads "A Steve Harvey Company" on it. It is next to the JIJ Communications logo.

Technique: None.

Audio: None.

Availability: Seen on BET's Mancave.

3rd Logo (January 4, 2022-)

Visuals: Essentially just the text "EAST 112" on a black background.

Technique: None.

Audio: None.

Availability: Seen on Judge Steve Harvey.

Nu-Opp Inc.
E. 112th St. Productions
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