View source for EA HD

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===Background===
'''EA HD''' was a special brand used by [[Electronic Arts]], indicating games on major platforms with full high-definition capacity - namely PC, Xbox 360, and PS3. The brand was retired in 2010 once the majority of games created were intended for HD systems and the market had adjusted.

===Logo (November 22, 2005-2010)===
[[File:EA HD (2009).jpg|center|350px]]
{{YouTube|id=dy5Hwe1RQew}}

'''Visuals:''' Over static, there is the logo appearing via a warp effect. It shows a gray EA logo, as in the 2005-based games, separated with a vertical line from the letters "'''HD'''''. The logo glows and a spark appears below it directly on the vertical line, going both sides to reveal "HIGH DEFINITION GAMING".

'''Technique:''' CGI effects.

'''Audio:''' Sounds of static, followed by a low synthesized string pad accompanied by a sparkling sound effect.

'''Availability:''' Appears on HD games by Electronic Arts. First appeared on the Xbox 360 version of ''Need for Speed: Most Wanted'' (2005).
* It, however, does not appear when playing an HD game on an SD console

[[Category:American video game logos]]
[[Category:United States]]
[[Category:Video game logos]]
[[Category:Electronic Arts]]
[[Category:English-language logos]]