EA Sports Ignite

From the Audiovisual Identity Database, the motion graphics museum

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Background

EA Sports Ignite is a set of technologies developed by Electronic Arts to make sports video games feel more "alive".

Logo (November 15, 2013)

Visuals: Over a black background, there is a white ring being drawn with an opaque lens behind. After that, it disappears from the top and a red shine appears below. There are outer white rings with some rectangles and a moving bent rectangle appearing. The logo (Which consists of the EA Sports logo with a white stylistic blocky "IGNITE" below with the "NI" having a stylistic fire lines in red above it) then appears via the red light moving upwards (with white strings appearing around it in the process). During that, the white outer lines ceased via zooming out and after the red light reach the top, it fades out with some red lights appearing below. The opaque lens faded out as the logo starts to disappear and the background turns pitch black.

Technique: 2D digital animation.

Audio: An ascending whoosh with digital beeps.

Availability: Seen on FIFA 14 on PlayStaton 4.

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