Elektra Entertainment: Difference between revisions

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Background

Elektra Entertainment was a music entertainment subsidiary of Elektra Records.

1st Logo (1984-1989)

Nickname: "The Test Card"

Logo: We see a color bar test card. Pieces of the test card fall off to reveal a black TV tube on a shady tan/cream gradient background with "elektra" written in an orange cursive font below the TV tube with "ENTERTAINMENT" in black below "elektra". As the logo zooms-in, an orange sunrise occurs in the TV tube. The logo shines, and it fades to black.

FX/SFX: The test card falling apart, the zooming and shining, the sunrise.

Music/Sounds: There are sound effects of glass shattering followed by 2 dramatic notes. Then, a calm piano/harp tune plays as the logo shines. When the logo fades to black, there is a another shattering glass sound effect.

Availability: Rare. It appears on some music videos on VHS during this era.

Editor's Note: None.

2nd Logo (1989-2004)

Nicknames: "Bouncing Logo", "The Bouncing e", "Ee"

Logo: On a yellow background, we see a blue capital "E" in the background. Suddenly, a red lowercase "e" bounces into view, as the capital "E" slowly hops towards the screen. The lowercase "e" bounces around a bit until landing on top of the capital "E", which rotates 45 degrees. The background turns to an ultramarine blue gradient color with a spotlight, and the blue "E" turns black, as the text "Elektra Entertainment" appears in a sans serif font. A copyright stamp appears on the corner of the screen.

Variant: A variant without the copyright stamp appeared on Metallica: Live S**t: Binge & Purge VHS.

FX/SFX: The bouncing and hopping, the background color switch; cel animation produced by The Ink Tank and directed by R.O. Blechman.

Music/Sounds: Strange background music with vibraphone notes synced with the bouncing of the "E". A "BOING!" plays when the lowercase "e" lands on the capital "E".

Music/Sounds Trivia: The low-pitched “BOING!” sound effect heard in this logo is a portion of "Audio Fidelity, Boings (1st boing)", but low-pitched.

Availability: Found on all music video releases by Elektra. Also seen on the very first Nickelodeon tapes from 1989. It also appeared on The Best of Friends VHS & DVD Volumes after the music video featuring the full theme song.

Editor's Note: None.

@@ Line 21: / Line 21: @@
 ===2nd Logo (1989-2004)===
 [[File:Elektra Entertainment Logo (1989-2004).jpg|center|350px]]
-{{YouTube|id=https://youtu.be/MqwAJ396BNE|id2=https://youtu.be/T1BwaZpjiR4|id3=https://youtu.be/RScoOOVmIrg|id4=https://youtu.be/1bzK08fl4kw}}
+{{YouTube|id=https://youtu.be/MqwAJ396BNE|id2=https://youtu.be/T1BwaZpjiR4|id3=https://youtu.be/1bzK08fl4kw}}
-'''Nicknames:''' "The Bouncing e", "Ee"
+'''Nicknames:''' "Bouncing Logo", "The Bouncing e", "Ee"
 '''Logo:''' On a yellow background, we see a blue capital "E" in the background. Suddenly, a red lowercase "e" bounces into view, as the capital "E" slowly hops towards the screen. The lowercase "e" bounces around a bit until landing on top of the capital "E", which rotates 45 degrees. The background turns to an ultramarine blue gradient color with a spotlight, and the blue "E" turns black, as the text "Elektra Entertainment" appears in a sans serif font. A copyright stamp appears on the corner of the screen.
-'''Trivia:''' The "E" was later used by the Entertainment Software Rating Board (ESRB) for their content ratings.
 '''Variant:''' A variant without the copyright stamp appeared on ''Metallica: Live S**t: Binge & Purge'' VHS.
-'''FX/SFX:''' The bouncing and hopping, the background color switch. All 2D animation.
+'''FX/SFX:''' The bouncing and hopping, the background color switch; cel animation produced by The Ink Tank and directed by R.O. Blechman.
 '''Music/Sounds:''' Strange background music with vibraphone notes synced with the bouncing of the "E". A "BOING!" plays when the lowercase "e" lands on the capital "E".