Estudios Picasso

Credits

Compiled by
AbstractWB

Estudios Picasso
Founded:	1996
Founder:	Gestevisión Telecinco
Formerly:	Digitel 5
Defunct:	2007
Fate:	Rebranded and folded into Telecinco Cinema
Successors:	Telecinco Cinema
Location:	Spain
Parent:	Gestevisión Telecinco

Background

Estudios Picasso was Telecinco's production company for fiction contents: films, TV series and TV movies. It was founded in 1996 with the name of Digitel 5, but in 1997 it was rebranded to Estudios Picasso. The company kept this name until 2007, when it was rebranded again, this time as Telecinco Cinema.

1st Logo (1997-2002)

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Visuals: The Telecinco logo blends in with this one, then disappears (both logos always appeared together). An eye appears in the center of the screen. Its drawing style changes rapidly until a blue shape appears and settles on the top left part of the eye, while a red pupil appears in the center. Meanwhile, the words "una producción" (a production of) fade in above the eye, while the words "ESTUDIOS PICASSO" appear in the screen, zooming out to settle below the eye.

Technique: CGI animation.

Audio: A relaxing piano fanfare accompanying the eye's transformations.

Availability: Can be found at the start of all of Telecinco's original series from this date, including the first seasons of "7 vidas", "El comisario" and "Hospital Central".

2nd Logo (2002-2007)

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Visuals: In a white background, a blue 3D ball appears, with 2 curves revolving around it. They move to the left of the image, with rest of the letters appearing along the way (in blue as well), until the ball and the curves settle on top of the I, making what looks like a P, so we can read: "PICASSO ESTUDIOS". A light appears in the P and moves along the rest of the logo, from the upper left corner to the bottom right one, while the text "una producción de" (a production of) fades in on top of the logo, and the letters change colours from blue to black.

Variants:

• On film trailers, it's the same animation as the TV version, but instead of a 3D ball at the beginning, it's a light that turns into the 3D ball, and the background is the space.

Technique: CGI animation.

Audio: A synth melody, synchronised with the logo's animation.

Availability: Can be found at the start of many of Telecinco's original series from this time, including "Hospital Central", "Aída", "Los Serrano" and "Yo Soy Bea", and at trailers of films either funded, produced or distributed by Telecinco. In the films themselves, the logo only appeared as an in-credits version.

Estudios Picasso

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