Eyemark Entertainment

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 14:56, 20 July 2021 by Dison (talk | contribs)


Background

Eyemark Entertainment was the television production/distribution company arm of CBS after Westinghouse Electric bought CBS. it was formed by merging Group W Productions with CBS Enterprises and a smaller syndication company called MaXaM Entertainment (which signed a deal with Atlantis Films for PSI Factor). In 2000, it was folded into King World after King World merged with CBS. Many of the shows they distributed are currently owned by ViacomCBS or in the hands of other companies that Eyemark distributed on their behalf.

(1995-2000)

Nicknames: "The Eye Globe", "CBS Globe", "CBS Eyemark", "CBS Eyemark Globe"

Logo: On a black background, we see the same blue and silver globe from the 1995 CBS Video logo. It zooms away from the screen and positions to the center left in a similar format to the 2009 CBS Television Studios and CBS Studios International logos, but in reverse. As the silver part of the CBS eye globe appears, "EYE" zooms out and fades in from the right side next to the CBS eye globe, followed by "MARK", both in bold gray lettering. As ""EYEMARK" shines with a wipe effect from left to right, "Entertainment" and the byline "A Unit of CBS Enterprises" below it fade in and zoom out below "MARK".

Variant: A short version exists where the globe is already in place. It starts when the silver part of the globe fades in and "EYE" appears.

FX/SFX: The words appearing and zooming.

Music/Sounds:

  • The same CBS Broadcast International theme for the long version.
  • The short version starts with the last set of piano keys playing.
  • Sometimes, the logo theme fades out before the logo finishes.

Availability: Extremely rare.

  • It appeared on Martha Stewart Living, Bob Vila's Home Again, The George Michael Sports Machine, and old syndicated prints of Caroline in the City (which was last seen on TVGN, now Pop), among others.
    • Also, some episodes of Caroline in the City on Paramount+ retains it as well.
  • When PSI Factor was rerun on Sci Fi (now Syfy), this logo was plastered by the 1999 King World logo, but is retained on Amazon Prime prints.
  • Also seen on Pensacola: Wings of Gold, which was last seen on TNT, and PAX TV (now Ion Television) airings of Touched By An Angel.
  • It's preserved on video releases of The Sports Illustrated for Kids Show (retitled Sports Illustrated Kids Video).

Editor's Note: None.

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