Filmstaden AB

Background

Filmstaden AB is Sweden's largest cinema chain, founded in 1998 as SF Bio AB after Svensk Filmindustri's filmmaking and theater subsidiaries split. Owned by Odeon Cinemas, when Odeon was bought by AMC Theatres in 2017, it was renamed to its current name.

SF Bio

1st Logo (1998?-2010?)

Logo: On a blue-grey wall, we see the SF logo shining in gold. We zoom into it and break through as it shatters like glass. We zoom through a gate into what may be the halls of a theater, with posters on the walls. We turn a corner past a school desk and break through more glass. Traveling through a dusty ventilation system, we break the glass on the other end as we turn and approach a doorway with the SF logo on it sparking red and blue-green electricity. The door blasts open from all the sparks, and many characters pop out, including among many others:

A revolutionary war general riding a cannonball.
"Daffy Duck" (a bootleg version of him, albeit quite accurate), who gets scared of all the other action and screams and runs away.
Indiana Jones.
The Millennium Falcon from Star Wars.
The head of E.T. from E.T. the Extra-Terrestrial.
A cop car.
A disembodied gun.
A white cowboy hat.
A biplane.
An animated insect with a bee-colored body and red and yellow checkered wings.
A dazed Tex Avery-esque cartoon wolf with a yellow bird circling his head, who falls to the ground.

The sparking safe from which everything came turns into the SF logo in gold. A gold box labeled "BIO" appears around it.

FX/SFX: Appears to be a mix of live action, CGI, and hand drawn animation, to impressive effect

Music/Sounds: A very dramatic theme akin to an action movie, along with the sounds of glass breaking, electricity, laser zaps, cartoon character yelps, and other sounds related to the action.

Availability: Extinct.

Editor's Note: None.

2nd Logo (2010-2018)

Logo:

FX/SFX: Very nice CGI by RithusetAB.

Music/Sounds:

Availability: Extinct.

Editor's Note: This is a favorite of many Swedes, who greatly miss the logo and are sad that it is no longer used.

Filmstaden

1st Logo (2018-)

Logo:

Variant:

FX/SFX: Steller CGI. This was done by Dallas Sthlm.

Music/Sounds:

Availability: Likely current.

Editor's Note: While a very nice logo from an outsider's perspective, many Swedes find this logo to be a serious downgrade from before, the music often jokingly getting compared to a news intro.

2nd Logo (2021-)

Nickname: "We Make Movies Better"

Logo: Same as the 13th AMC Theatres logo, but all instances of the AMC logo are replaced with the one for Filmstaden. The final screen puts the logo and the text "WE MAKE MOVIES BETTER" against a red streaked background.

FX/SFX: Same as the 13th AMC Theatres logo.

Music/Sounds: Same as the 13th AMC Theatres logo.

Availability: Current.

Editor's Note: Same as the 13th AMC Theatres logo.