Filmstaden AB

Background

Filmstaden AB is Sweden's largest cinema chain, founded in 1998 as SF Bio AB after Svensk Filmindustri's film production and cinema subsidiaries split. Owned by Odeon Cinemas, when Odeon was bought by AMC Theatres in 2017 it was renamed to its current name.

SF Bio

1st Logo (1998?-2010?)

Logo: On a blue-grey wall, we see the SF logo shining in gold. We zoom into it and break through as it shatters like glass. We zoom through a gate into what may be the halls of a theater, with posters on the walls. We turn a corner past a school desk and break through more glass. Traveling through a dusty ventilation system, we break the glass on the other end as we turn and approach a doorway with the SF logo on it sparking red and blue-green electricity. The door blasts open from all the sparks, and many characters pop out, including among many others:

A revolutionary war general riding a cannonball.
"Daffy Duck" (a bootleg version of him, albeit quite accurate), who gets scared of all the other action and screams and runs away.
Indiana Jones.
The Millennium Falcon from Star Wars.
The head of E.T. from E.T. the Extra-Terrestrial.
A cop car.
A disembodied gun.
A white cowboy hat.
An airplane.
An animated insect with a bee-colored body and red and yellow checkered wings.
A dazed Tex Avery-esque cartoon wolf with a yellow bird circling his head, who falls to the ground.

The sparking safe from which everything came turns into the SF logo in gold. A gold box labeled "BIO" appears around it.

FX/SFX: Appears to be a mix of live action, CGI, and hand drawn animation, to impressive effect

Music/Sounds: A very dramatic theme akin to an action movie, along with the sounds of glass breaking, electricity, laser zaps, cartoon character yelps, and other sounds related to the action.

Availability: Extinct.

2nd Logo (2010-2018)

Logo: We see many red sparks in darkness. They enter a lens, revealing a camera-like apparatus. The sparks start up again as we zoom through the many tubes they course through. We zoom out to see that the tubes are in the shape of the SF logo and "BIO". The text lights up like neon as we adjust to a better view.

FX/SFX: Very nice CGI by RithusetAB.

Music/Sounds: Electricity sounds, zaps, and wooshes, as well as the 1999 Svensk Filmindustri theme.

Availability: Extinct.

Legacy: This is a favorite of many Swedes, who greatly miss the logo and are sad that it is no longer used.

Filmstaden

1st Logo (2018-)

Logo: We see a bunch of billowing red fabric. A golden liquid pours over it and flows in a circle before turning into golden dust. A circular object with a rainbow prism inside of it is formed, and starts to open. We see several angles of the top of a transparent red letter "F". The circle orbits around it to give it a gold coating, then again to cover it with red scales. Zooming out as the "F" is fully coated in red and the circle rapidly spins around it before stopping, we see the text "Filmstaden" below. The background turns to a black and red gradient.

Variant: TBA.

FX/SFX: Stellar CGI. This was done by Dallas Sthlm.

Music/Sounds: A majestic orchestral theme.

Availability: Likely current.

Legacy: While a very nice logo from an outsider's perspective, many Swedes find this logo to be a serious downgrade from before, the music often jokingly getting compared to a news intro.

2nd Logo (2021-)

Nickname: "We Make Movies Better"

Logo: Same as the 13th AMC Theatres logo, but all instances of the AMC logo are replaced with the one for Filmstaden. The final screen puts the logo and the text "WE MAKE MOVIES BETTER" against a red streaked background.

FX/SFX: Same as the 13th AMC Theatres logo.

Music/Sounds: Same as the 13th AMC Theatres logo.

Availability: Current.

Legacy: Same as the 13th AMC Theatres logo.