Fisher Communications: Difference between revisions

Content deleted Content added

Inline

Latest revision as of 18:50, 23 September 2024

Background

Fisher Communications was an American media company based in Seattle, Washington. Its flagships were the KOMO-TV & radio stations in Seattle. It was acquired in 2013 by the Sinclair Broadcast Group.

Contents

1st ID (1999-2003)	2nd ID (2003-2007)	3rd ID (2007-2009)	4th ID (2009-2012)	5th ID (2012-2013)

1st ID (1999-2003)

Visuals: On a black background, there is a red flag with a white "F" waving. The text "FISHER", with "BROADCASTING" smaller under it, appears below the flag and shines.

Technique: 2D computer animation.

Audio: A 3-note synth jingle followed by a male voiceover (Al Vanik) saying "Fisher Broadcasting".

2nd ID (2003-2007)

Visuals: On a red background, there is the name "FISHER" in white. The camera zooms in on the "H". There is a quick glimpse of the word "communications", then a green circle with a white arrow tilting upwards. They quickly fade to another screen, with a white background and a red "F" flag-like logo on top. Underneath is "FISHER communications" and the byline "Based in Seattle" below it.

Variant: Some stations that were formally owned by Fisher at the time (now owned by Sinclair), like KATU for example, didn't have the byline "Based in Seattle" below the logo.

Technique: 2D computer animation.

Audio: Same as the first logo, but the jingle appears to be a bit more synthesized and Al Vanik says "Fisher Communications".

3rd ID (2007-2009)

Visuals: Over a computer-like background, the logo starts with some words appear before the familiar outline of the red "F" flag comes into view along with the "FISHER communications" name. Two different bylines are screen swiped below the logo: one is "Founded in Seattle", the other is the NASDAQ listing of the company.

Technique: CGI.

Audio: Same as the second logo.

4th ID (2009-2012)

Visuals: On a black background, various items fly past the screen. Years/decades are written in a huge white font and follow a sequential manner. Some of them have objects attached to them such as a microphone, a retro black-and-white television set and a space satellite. As the screen zooms past the first 0 in 2010, there is the similar "F" flag on a black background with a sun rising over a dark horizon (akin to the opening seconds of the then-current Universal Pictures logo). Underneath is the familiar "FISHER communications" byline, "1910-2010" and the copyright information (the latter two in smaller white text).

Technique: CGI.

Audio: The same jingle as the first logo, but a different announcer is saying A century of service and innovation, Fisher Communications.

5th ID (2012-2013)

Visuals: On a black background with golden gradient streaks of light is various network idents rapidly flash by until it morphs into the distinct red "F" flag icon. The copyright year (2012) pops in to the 2 note beat of the jingle.

Technique: CGI.

Audio: Same as the second logo.

Availability: The logo was retired when Sinclair Broadcast Group bought the company in mid-2013.

@@ Line 1: / Line 1: @@
-=== Background ===
+===Background===
 '''Fisher Communications''' was an American media company based in Seattle, Washington. Its flagships were the KOMO-TV & radio stations in Seattle. It was acquired in 2013 by the Sinclair Broadcast Group.
+{{ImageTOC
+|Fisher Broadcasting (1999) (From - KOMO News at Noon).png|1st ID (1999-2003)
+|Fisher Communications (2007) (From - the end of a November 2007 KATU newscast).png|2nd ID (2003-2007)
+|Fisher Communications (2007) (Credit - Corina Bakke).png|3rd ID (2007-2009)
+|Fisher Communications (2011) (From - KATU newscast on April 10, 2011).png|4th ID (2009-2012)
+||5th ID (2012-2013)
+}}
-=== 1st Logo (1999-2003) ===
+=== 1st ID (1999-2003)===
 <gallery mode="packed" heights="200">
 Fisher Broadcasting (1999) (From - KOMO News at Noon).png
@@ Line 9: / Line 17: @@
 {{YouTube|id=1Yrz-901g0s}}
-'''Logo:''' On a black background, we see a {{color|red}} flag with a white "F" waving. The text "FISHER", with "BROADCASTING" smaller under it, appears below the flag and shines.
+'''Visuals:''' On a black background, there is a red flag with a white "F" waving. The text "FISHER", with "BROADCASTING" smaller under it, appears below the flag and shines.
-'''Technique:''' The flag waving back and forth, the words underneath the flag shining.
+'''Technique:''' 2D computer animation.
-'''Music/Sounds:''' A simple 3-note synth jingle followed by a male voiceover (Al Vanik) saying "Fisher Broadcasting".
+'''Audio:''' A 3-note synth jingle followed by a male voiceover (Al Vanik) saying "Fisher Broadcasting".
-'''Availability:''' Extinct.
-=== 2nd Logo (2003-2007) ===
+=== 2nd ID (2003-2007)===
 <gallery mode="packed" heights="200">
 Fisher Communications (2007) (From - the end of a November 2007 KATU newscast).png
@@ Line 26: / Line 34: @@
 {{YouTube|id=BtbJZC7JIUk}}
-'''Logo:''' On a {{color|red}} background, we see the name "FISHER" in white. The camera zooms in on the "H". There is a quick glimpse of the word "communications", then a {{color|green}} circle with a white arrow tilting upwards. They quickly fade to another screen, with a white background and a {{color|red}} "F" flag-like logo on top. Underneath is "FISHER communications" and the byline "Based in Seattle" below it.
+'''Visuals:''' On a red background, there is the name "FISHER" in white. The camera zooms in on the "H". There is a quick glimpse of the word "communications", then a green circle with a white arrow tilting upwards. They quickly fade to another screen, with a white background and a red "F" flag-like logo on top. Underneath is "FISHER communications" and the byline "Based in Seattle" below it.
 '''Variant:''' Some stations that were formally owned by Fisher at the time (now owned by Sinclair), like KATU for example, didn't have the byline "Based in Seattle" below the logo.
+'''Technique:''' 2D computer animation.
-'''Technique:''' The rapid shifting from a zoom-in shot of a letter to a green arrow to the "F" flag, the materialization of the bylines.
-'''Music/Sounds:''' Same as the first logo, but the jingle appears to be a bit more synthesized and Al Vanik says "Fisher Communications".
+'''Audio:''' Same as the first logo, but the jingle appears to be a bit more synthesized and Al Vanik says "Fisher Communications".
-'''Availability:''' Extinct.
-=== 3rd Logo (2007-2009) ===
+=== 3rd ID (2007-2009)===
 <gallery mode="packed" heights="200">
 Fisher Communications (2007) (Credit - Corina Bakke).png
 </gallery>
-'''Logo:''' On a computer-like background, we see some words appear before the familiar outline of the {{color|red}} "F" flag comes into view along with the "FISHER communications" name. Two different bylines are screen swiped below the logo: one is "Founded in Seattle", the other is the NASDAQ listing of the company.
+'''Visuals:''' Over a computer-like background, the logo starts with some words appear before the familiar outline of the red "F" flag comes into view along with the "FISHER communications" name. Two different bylines are screen swiped below the logo: one is "Founded in Seattle", the other is the NASDAQ listing of the company.
+'''Technique:''' CGI.
-'''Technique:''' Words and numbers cycling throughout the background, the icon subtly waving as if it was a flag, the bylines swiped on the screen.
-'''Music/Sounds:''' Same as the second logo.
+'''Audio:''' Same as the second logo.
-'''Availability:''' Extinct.
-=== 4th Logo (2009-2012) ===
+=== 4th ID (2009-2012)===
 <gallery mode="packed" heights="200">
 Fisher Communications (2011) (From - KATU newscast on April 10, 2011).png
@@ Line 56: / Line 64: @@
 {{YouTube|id=rTXj-ocY56Q|id2=iFCKP5UEKFQ}}
-'''Logo:''' On a black background, various items fly past the screen. Years/decades are written in a huge white font and follow a sequential manner. Some of them have objects attached to them such as a microphone, a retro black-and-white television set and a space satellite. As we zoom past the first 0 in 2010, we see the similar "F" flag on a black background with a sun rising over a dark horizon (akin to the opening seconds of the then-current [[Universal Pictures]] logo). Underneath is the familiar "FISHER communications" byline, "1910-2010" and the copyright information (the latter two in smaller white text).
+'''Visuals:''' On a black background, various items fly past the screen. Years/decades are written in a huge white font and follow a sequential manner. Some of them have objects attached to them such as a microphone, a retro black-and-white television set and a space satellite. As the screen zooms past the first 0 in 2010, there is the similar "F" flag on a black background with a sun rising over a dark horizon (akin to the opening seconds of the then-current [[Universal Pictures]] logo). Underneath is the familiar "FISHER communications" byline, "1910-2010" and the copyright information (the latter two in smaller white text).
+'''Technique:''' CGI.
+'''Audio:''' The same jingle as the first logo, but a different announcer is saying ''A century of service and innovation, Fisher Communications''.
-'''Technique:''' Lots of zooming text, the sun rising in the background, the flag icon shining.
-'''Music/Sounds:''' The same jingle as the first logo, but a different announcer is saying ''A century of service and innovation, Fisher Communications''.
-'''Availability:''' Extinct.
-=== 5th Logo (2012-2013) ===
+=== 5th ID (2012-2013)===
 {{YouTube|id=dBQOuQshiKI|id2=__m4IqHZY9c}}
-'''Logo:''' On a black background with {{color|gold|golden}} gradient streaks of light, we see various network idents rapidly flash by until it morphs into the distinct {{color|red}} "F" flag icon. The copyright year (2012) pops in to the 2 note beat of the jingle.
+'''Visuals:''' On a black background with golden gradient streaks of light is various network idents rapidly flash by until it morphs into the distinct red "F" flag icon. The copyright year (2012) pops in to the 2 note beat of the jingle.
+'''Technique:''' CGI.
-'''Technique:''' Various network idents cycling at a rapid pace, shining points of light gleaming from the upper corner of the logo and the last digit of the copyright year (2012).
-'''Music/Sounds:''' Same as the second logo.
+'''Audio:''' Same as the second logo.
-'''Availability:''' Extinct. The logo was retired when Sinclair Broadcast Group bought the company in mid-2013.
+'''Availability:''' The logo was retired when Sinclair Broadcast Group bought the company in mid-2013.
-[[Category:American station IDs]]
+[[Category:American television idents]]
 [[Category:United States]]
-[[Category:Station IDs]]
+[[Category:Television idents]]
 [[Category:American television logos]]
 [[Category:Television logos]]