GDH 559 Co., Ltd.

Background

GDH 559 Co., Ltd. (Thai: บริษัท จีดีเอช ห้าห้าเก้า จำกัด), also known as GDH, is a Thai film studio mainly owned by the Thai entertainment conglomerate GMM Grammy. It was founded on 5 January 2016 as a successor to GMM Tai Hub (GTH) — Thailand's most successful film studio of the early-2000s to the mid-2010s which had been dissolved in December 2015 due to internal conflicts between the company's three major shareholders — GMM Grammy, Tai Entertainment and Hub Ho Hin. GTH is reorganized into GDH after the departure of Tai Entertainment and it is formed by GMM Grammy, which holds a majority 51% stake, Hub Ho Hin Film at 15% and the rest are of individual stakeholders which most of them are the company's staff and crew.

GDH Five Five Nine

1st Logo (2016)

• Placeholder version
  Placeholder version

GDH 559

2nd Logo (September 1, 2016-)

• Widescreen version
  Widescreen version
• 4:3 aspect ratio version
  4:3 aspect ratio version

Nicknames: "The Thaumatrope", "GDH thaumatrope"

Logo: On a white background, the blue "GDH" thaumatrope spins using two hands along with its string. Regular prints of GDH movies shows two versions of the logo. The first appearance of the logo where the blue GDH disc fades in the first followed by the logotype "GROSS DOMESTIC HAPPINESS" in orange. The second appearance of the logo spinning of the thaumatrope in which the "GDH" disc spins along with the gradual appearance of the "water flow" animating to its final position between the "G" and "D" while its flickers between "GDH" and the water flow then it flips to its final position along with the "GROSS DOMESTIC HAPPINESS" logotype.

In between these logos are the appearance of the logos of its production companies involved in the production (notably Jor Kwang Films) as well as a sponsor logo spread (mainly by Thai Life Insurance).

Beginning with The Con-heartist and The Medium (Rang Zong), the fade-in version of the logo does not appear.

Variants:

• The 16:9 logo is the most commonly used.
• The 4:3 version is used on most prints of Happy Old Year.
• The zoomed-in version of the logo is used in majority of trailers of GDH films beginning in One Day.
• A faded version is used in the trailer of The Promise.
• On trailers of Happy Old Year, the logo is a still picture.
• The logo itself is also seen in various backgrounds, notably in the end of the trailers as well as in Bad Genius: The Series.
• There are no black and white/monochrome versions of the logo exist.

FX/SFX: Clean and smooth CGI.

Cheesy Factor: None.

Music/Sounds: None at its first appearance. On its second appearance after the production and sponsor logos, a majestic fanfare follows.

• A natural thaumatrope spin sound variant is used in most prints of The Medium (Rang Zong).

Availability: Common in Thailand (as well as in many parts of Southeast Asia). Mainly seen on GDH 559 films starting with One Day. However the logo does not appear on teasers and trailers of The Medium (Rang Zong) .

Scare Factor: None to medium.