Glico

Background

Ezaki Glico Co., Ltd. (江崎グリコ株式会社), better known as just Glico, is a Japanese food processing conglomerate founded on February 11, 1922 in Osaka. They are most famous for their Pocky and Pretz brands of snacks, among other famous products.

1st Logo (1971-1992)

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Logo:

• 1971-1984: On a time-lapse sky background (which is different for each commercial), a white drawing of a man in running attire is seen with his arms raised up. On his top is the Katakana characters "グリコ" and a circle is seen behind him. Surrounding the man is the Japanese text "おいしさと健康" arched on top, and the English text "* GLICO * GOOD TASTE AND GOOD HEALTH *" encircling the rest of him.
• 1985-1992: On a white background, the Running Man logo is seen on a blue rectangle, resembling a flag. Below the logo, the Japanese text "「おいしさと健康」, 私たちの願いです。" is seen.

Trivia: The logo is officially nicknamed "the running man" and is still used as a major symbol for the company. It also is prominently displayed in Osaka in the Dōtonbori district as a neon sign, installed in 1935. Prior to 2014, it was a neon sign before being replaced with a more modern LED version.

Variants:

• 1971-1984:
  • Sometimes, the text "青空, ひろがれ。" aligned to the left and the logo shrunken a bit to the bottom.
  • The background might be a plain blue.
  • Later commercials have the logo smaller and with the text "おいしさと健康" below.
• 1985-1992:
  • Certain commercials might have the entire background colored blue, along with added text below relating to Glico vending machines. A picture of one is seen to the right of it.
  • Starting in 1990, the original text is removed in place with the English Glico logo of the time, which is "Glico" in a Microgramma font. The logo forms by the letters coming towards the center, with the "i" being the first letter seen.

Technique: Live-action, 2D animation, or none.

Music/Sounds: The end of the commercial, or none.

Availability: Extinct. Seen at the end of commercials for the time period.

2nd Logo (March 1992-)

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Logo: On a white background, a cursive lowercase "g" is seen towards the right, before the rest of the current "glico" wordmark writes in to the left. The dot of the "i" pops out like a droplet before falling back into place. A slight drop shadow is seen in the background.

Variants:

• The logo may run slower to accommodate the longer voice variant.
• A few different later variants have been in use since the logo's inception.
  • Around the mid 1990s, "おいしさと健康" is seen above the logo.
  • From the 2000s to 2022, the logo appeared in the lower right corner of the screen. "おいしさと健康" is always seen above the logo, and it has a white drop shadow.
  • Starting in 2022, it returned to being in full screen, but the red is brighter, no shadow can be seen, and the tagline "すこやかな毎日、ゆたかな人生" is seen above the logo.

Technique: 2D animation.

Music/Sounds: A soft-sounding voice saying the company name, either in long or short forms.

Availability: Current. Seen on any commercials of their products. Was possibly used in tandem with the 1st logo for a few days.