Glico: Difference between revisions

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Created page with "{{NeedsImages}} ===Background=== '''Ezaki Glico Co., Ltd.''' ('''江崎グリコ株式会社'''), better known as just '''Glico''', is a Japanese food processing conglomerate founded on February 11, 1922 in Osaka. They are most famous for their Pocky and Pretz brands of snacks, among other famous products. ===1st Logo (1971-1992)=== '''Logo:''' *1971-1984: On a time-lapse sky background (which is different for each commercial), a white drawing of a man in running attir..."
 
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{{NeedsImages}}
===Background===
===Background===
'''Ezaki Glico Co., Ltd.''' ('''江崎グリコ株式会社'''), better known as just '''Glico''', is a Japanese food processing conglomerate founded on February 11, 1922 in Osaka. They are most famous for their Pocky and Pretz brands of snacks, among other famous products.
'''Ezaki Glico Co., Ltd.''' ('''江崎グリコ株式会社'''), better known as just '''Glico''', is a Japanese food processing conglomerate founded on February 11, 1922 in Osaka. They are most famous for their Pocky and Pretz brands of snacks, among other famous products.


===1st Logo (1971-1992)===
===1st Logo (1971-1992)===
<gallery mode="packed" heights="200">
Glico (1971, 1) (Credit - Luiz Gustavo).png
Glico (1971, 2) (Credit - Luiz Gustavo).png
Gilco (1988) (From - Giant Baba Giant Ice ad).png
</gallery>


'''Logo:'''
'''Logo:'''
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===2nd Logo (March 1992-)===
===2nd Logo (March 1992-)===
<gallery mode="packed" heights="200">
Glico (2000) (From - Wallace & Gromit Pucchin Pudding advert).png
Glico (2023) (From - 30 second giant cone Happiness Doesn't Stop advert starring Haruka Ayase).png
</gallery>


'''Logo:''' On a white background, a cursive lowercase "{{color|red|'''g'''}}" is seen towards the right, before the rest of the current "{{color|red|'''glico'''}}" wordmark writes in to the left. The dot of the "{{color|red|'''i'''}}" pops out like a droplet before falling back into place. A slight drop shadow is seen in the background.
'''Logo:''' On a white background, a cursive lowercase "{{color|red|'''g'''}}" is seen towards the right, before the rest of the current "{{color|red|'''glico'''}}" wordmark writes in to the left. The dot of the "{{color|red|'''i'''}}" pops out like a droplet before falling back into place. A slight drop shadow is seen in the background.

Revision as of 22:46, 20 August 2023

Background

Ezaki Glico Co., Ltd. (江崎グリコ株式会社), better known as just Glico, is a Japanese food processing conglomerate founded on February 11, 1922 in Osaka. They are most famous for their Pocky and Pretz brands of snacks, among other famous products.

1st Logo (1971-1992)

Logo:

  • 1971-1984: On a time-lapse sky background (which is different for each commercial), a white drawing of a man in running attire is seen with his arms raised up. On his top is the Katakana characters "グリコ" and a circle is seen behind him. Surrounding the man is the Japanese text "おいしさと健康" arched on top, and the English text "* GLICO * GOOD TASTE AND GOOD HEALTH *" encircling the rest of him.
  • 1985-1992: On a white background, the Running Man logo is seen on a blue rectangle, resembling a flag. Below the logo, the Japanese text "「おいしさと健康」, 私たちの願いです。" is seen.

Trivia: The logo is officially nicknamed "the running man" and is still used as a major symbol for the company. It also is prominently displayed in Osaka in the Dōtonbori district as a neon sign, installed in 1935. Prior to 2014, it was a neon sign before being replaced with a more modern LED version.

Variants:

  • 1971-1984:
    • Sometimes, the text "青空, ひろがれ。" aligned to the left and the logo shrunken a bit to the bottom.
    • The background might be a plain blue.
    • Later commercials have the logo smaller and with the text "おいしさと健康" below.
  • 1985-1992:
    • Certain commercials might have the entire background colored blue, along with added text below relating to Glico vending machines. A picture of one is seen to the right of it.
    • Starting in 1990, the original text is removed in place with the English Glico logo of the time, which is "Glico" in a Microgramma font. The logo forms by the letters coming towards the center, with the "i" being the first letter seen.

Technique: Live-action, 2D animation, or none.

Music/Sounds: The end of the commercial, or none.

Availability: Extinct. Seen at the end of commercials for the time period.

2nd Logo (March 1992-)

Logo: On a white background, a cursive lowercase "g" is seen towards the right, before the rest of the current "glico" wordmark writes in to the left. The dot of the "i" pops out like a droplet before falling back into place. A slight drop shadow is seen in the background.

Variants:

  • The logo may run slower to accommodate the longer voice variant.
  • A few different later variants have been in use since the logo's inception.
    • Around the mid 1990s, "おいしさと健康" is seen above the logo.
    • From the 2000s to 2022, the logo appeared in the lower right corner of the screen. "おいしさと健康" is always seen above the logo, and it has a white drop shadow.
    • Starting in 2022, it returned to being in full screen, but the red is brighter, no shadow can be seen, and the tagline "すこやかな毎日、ゆたかな人生" is seen above the logo.

Technique: 2D animation.

Music/Sounds: A soft-sounding voice saying the company name, either in long or short forms.

Availability: Current. Seen on any commercials of their products. Was possibly used in tandem with the 1st logo for a few days.

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