Goldfish is a series of fish-shaped crackers owned by Pepperidge Farm Incorporated. They were first introduced in the early-60s and are still in stores today. Goldfish did not have an end tag until 2005.
1st Logo (2005 - 2006)
High Quality
Visuals: At the top, there's the Goldfish logo shining with rays of light beaming from it. With a giant Goldfish cracker with the text "the snack that smiles back" on it in lowercase. A smile is then carved onto the goldfish.
Variant: A shortened variant exists.
Technique: Possibly 3D Animation.
Audio: A 6-note tune with someone singing "The snack that smiles back!" it ends with someone saying Goldfish.
Variant Audio: The same as the regular variant, however, the audio is pushed back and starts before the logo.
Availability: Seen at the end of Goldfish commercials at the time, last seen on a commercial featuring Drake Bell.
2nd Logo (2006 - 2009)
Normal Variant
Canadian Variant
Flavor Blasted Variant
Whole Grain Variant
Late Variant
Visuals: There is a block of cheese and a bag of goldfish on both sides of the screen. A Goldfish cracker then runs down it, making it peel. The Goldfish cracker then proceeds to run into the bag, becoming a part of the packaging.
Variants:
A URL is seen commonly. Most of the time, the fish will run up and click the URL.
A Canadian variant exists with a box instead of a bag. Also has a different design on the box.
a later version exists with a small crowd of fish and an orange background.
A rare Whole-Grain variant exists with the bag replaced with a Whole-Grain Goldfish bag.
An almost extinct variant exists with goldfish jumping around in a wheatfield.
a Flavor Blasted variant exists. The cheese and Goldfish bag swap places and instead of the fish running down the cheese, it goes up and leaves behind a trail of dust in the air.
Technique: 3D Animation.
Audio: Same as 1st logo.
Variant Audio: The URL variant has a click sound when the fish clicks the URL.
Availability: Seen on Goldfish commercials at the time.
3rd Logo (2009 - 2022)
Visuals: Same premise as the last logo, except the fish doesn't become the packaging on the bag.
Variants: There are different variants for different flavors. Replacing the bag or also different fish appear instead.
Variants: There are different variants for different flavors. Replacing the bag or also different fish appear instead.
On the Xtra Chocolately and Vanilla Cupcake variant, 2 fish appear.
Technique: 3D Animation
Audio: Same as 1st logo.
Availability: Seen on Goldfish commercials at the time. Until the Finn and Friends Ad Campaign ended in 2022.