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Normal variant
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HD variant
Goldfish is a series of fish-shaped crackers owned by Pepperidge Farm Incorporated. They were first introduced in the early 1960s and are still in stores today. Goldfish did not have an end tag until 2005.
Visuals: At the top, there's the Goldfish logo shining with rays of light beaming from it. Below it is a giant Goldfish cracker with the text "the snack that smiles back" on it in lowercase. A smile is then carved onto the goldfish.
Variant: A shortened variant exists.
Technique: Possibly CGI.
Audio: A 6-note tune with some men singing "The snack that smiles back!" At the end, a chime is heard with a male announcer saying "Goldfish."
Variant Audio: Sometimes, the audio is pushed back and starts before the tag.
Availability: Seen at the end of Goldfish commercials at the time, last seen on a commercial featuring Drake Bell.
Visuals: There is a block of cheese and a bag of goldfish on both sides of the screen. A Goldfish cracker then runs down the cheese block, making it peel. The Goldfish cracker proceeds to run into the bag, becoming a part of the packaging.
Variants:
Technique: CGI.
Audio: The music from before.
Variant Audio: The URL variant has a click sound when the fish clicks the URL.
Availability: Seen on Goldfish commercials at the time.
Visuals: An updated version of the last tag. The bag is already there, the camera moves around throughout and the fish doesn't become the packaging on the bag.
Variants:
Technique: CGI.
Audio: The music from the previous tags.
Audio Variant: A later version of this tag has a lone man singing the slogan in a lower tone before saying "Goldfish."
Availability: Seen on Goldfish commercials at the time until the Finn and Friends ad campaign ended in 2022.