Granada Television/Television Idents

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Credits

Descriptions by
Michael Bass

Captures by
countdowngoofs, EnormousRat, Gilblitz112 and Gilby1385

Editions by
DisneyInternationalFan, RSX-798, Lorcan Wooster, Blue2000 and Michael Kenchington

Video captures courtesy of
Broken Saw, Nion's Logo Archive, dylanstonepark and EnormousRat

Contents 1st ID (May 3, 1956-1968) 2nd ID (November 5, 1956) 3rd ID (1959-1964) 4th ID (1968-1969) 5th ID (1968-1990) 6th ID (1986)   7th ID (1986) 8th ID (March-September 1989) 9th ID (September 1989-March 1990) 10th ID (September 1989-March 1990) 11th ID (December 1989) 12th ID (March-June 3, 1990)     13th ID (June 4, 1990-January 1, 1995) 14th ID (1994-1995) 15th ID (January 2, 1995-November 7, 1999) 16th ID (September 1996-November 7, 1999) 17th ID (November 8, 1999-October 27, 2002)

Unused ID

Contents   ID (1989)

1st ID (May 3, 1956-1968)

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Visuals:

• Station ID: On a grey background, a black arrow moves upwards from the bottom of the screen. When it gets near the top it stops, and the words "from the North" appear in italics. Then, seven white squares spin round to face the viewer. Each square has a black letter on it forming the word "GRANADA" in Clarendon. After that, the word "PRESENTS" appears letter by letter.
• Accompanying clock ident: An analogue clock is used with a full set of numbers, spokes for each minute, and is foil-printed directly onto a cloudy background. Originally, the second hand was a sweeping-type and the numbers were displayed in a serif font, but were changed to a sans-serif font and a juttering-type second hand in the mid-60s.

Variants:

• A static variant was being phased in by the end of the 1950s.
• A version exists where the logo is reanimated, the arrow is thicker than before, the “From the North” text is replaced with “From round the Globe”, and the “PRESENTS” text just appears instead of appearing letter by letter.
• An inverted version exists.
• A version exists where a “TRAVELLING EYE” text is added above the “PRESENTS” text; this was only used on Outside Broadcast programmes made by Granada around this time. A superimposed version of this version also exists.
• A version exists where the logo is seen on a curtain, then a jester pops out of it and looks around.
• A version exists where the logo is on a grey background instead of a black one.
• A rare Welsh variant exists, where the “From the North” and “Presents” text are in Welsh.

Technique: Cel animation. The static version appears to be a printed card.

Audio: None, or the opening and closing of the show’s music.

Availability: Used as an ident for the channel until 1968, the third ident would be used in tandem with this one.

2nd ID (November 5, 1956)

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Visuals: On a black background, the word "GRANADA" in Clarendon appears at the top of the screen. An arrow moves upwards from the bottom of the screen until it disturbs the "N", which bounces three times before settling again. The word "Presents" in a sans serif font then appears under the point of the arrow.

Variant: A static variant was phased in after only a few weeks, reportedly because company boss Sidney Bernstein was unhappy with the way the animation in the original variant portrayed his company.

Technique: Traditional cel animation. The static version appears to be a printed card.

Audio: None to accompany either variant; Granada were known for producing idents without any accompanying jingle until the late 1980s.

Availability: So far, this has only been known to have appeared on the program What the Papers Say.

3rd ID (1959-1964)

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Visuals: A map of Great Britain is shown on the left of the screen, with most of the remainder being just a grey background. A black arrow points to the company's base. Above the arrow are the "GRANADA" squares from the previous logos, while "presents" is written in white below it.

Technique: A still graphic.

Audio: None, or just the opening or closing of the show’s music.

Availability: Used as a local ident until 1964, this would be used in tandem with the first one.

4th ID (1968-1969)

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Visuals: The visuals consist of the word "GRANADA" in Clarendon and with a drop-shadow, between two horizontal black lines on a grey background.

Variant: An animated variant is known to exist, which was used only before local programmes.

Technique: A still graphic.

Audio: None, or just the opening or closing of the show’s music.

Availability: Used on the channel and its programmes for only a short time due to the introduction of the next logo.

• It appeared on programmes like Nice Time, Big Breadwinner Hog, and Football.
• It might have appeared on 1960s episodes of Coronation Street, but just like the previous logos, it has also been affected by plastering, so it may be hard to find.

5th ID (1968-1990)

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Visuals:

• Station ID: On a black background, the word "GRANADA" is written in the same typeface and colour as before. Below the word is Granada's symbol, which is a letter "G" with an arrow pointing upward from the end of its middle line. This is also in white.
• Accompanying clock idents:
  • Starting in the mid '70s, an analog clock with a thick ring of colour surrounding it is seen, along with a Granada logo below it (contained in a box), the "GRANADA" text, and an underline as well. The colour combination differs greatly from time to time, ranging from black background/white and green ring to blue BG/white and yellow ring.
  • Starting in 1985, the background is black with a yellow ring, though the lower section is blue and has the Granada logo in yellow and "GRANADA" beside it; this even had a "transparent" variant.
  • In 1987, the clock was changed one final time, turning it into a digital clock with no ring, a black/blue gradient background, and the "GRANADA" text below it, though it was also white during the final year of its usage.

Trivia: Although the symbol was used as early as 1968, it wasn't copyrighted until 1971.

Variants: There were several variants:

• A version exists where the background is white and the word and symbol are black.
• From 1969 onward, with the advent of colour television, the background was made blue and the "G-Arrow" symbol was made yellow.
• There exists a colour version where "GRANADA" is yellow and the "G-Arrow" symbol is white.
• Some season variants exist, with a different colour scheme depending on what season currently was when in use.
• From 1986-1987, the ident was upgraded with a blue gradient background, and the word and symbol were rendered in gold.
• From 1987-1989, the word and symbol became platinum instead of gold.
• After 1989, the word and symbol changed back to white and yellow, but upgraded with a purple gradient background.
• During Christmas time, a version of the logo covered in holly and rendered in gold was used. "Christmas on" in a Roman font is displayed above "GRANADA".

Technique: A still graphic.

Audio: None, the continuity announcer, or the closing theme. Also uses startup and closedown music with "Drifting" (by Kevin Peek), "Easy Go" (by Nick Glennie-Smith) and "New Station March" (by Keith Mansfield).

Availability: Used on the channel for 22 years.

6th ID (1986)

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NOTE: The ident appears at 0:27.

Visuals: Over a black background, the ident starts with several close-up shots of a birthday cake that turns out to be in the shape of the Granada symbol. The entire cake is then seen and the Granada logotype fading in below it, together with two white lines below the logotype, each drawing out a digit of the number "30" in a stylised italic font.

Technique: Live-action.

Audio: A celebratory fanfare.

Availability: This ident was used only for Granada's 30th anniversary.

7th ID (1986)

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Visuals: On a gradient blue background, there is a yellow trail forming the Granada symbol. The Granada logotype fades in above.

Variants:

• Sometimes, the background is pixelated.
• An extended version has the first logo appear on a black background before zooming into the camera and transitioning into the trail animation.

Technique: CGI.

Audio: A cheerful synth fanfare, similar to the one in the 6th ident.

Availability: Same as before.

8th ID (March-September 1989)

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Visuals: Over an implied globe showing Granada's broadcast area, a two-dimensional ring containing people's faces floats in from the top left corner of the screen. A north-pointing arrow, in a similar style, then comes in from the bottom. As the arrow positions itself on the top of the ring, two right-angled triangles, coloured gradient turquoise and forming a rectangle with a diagonal from the top left to the bottom right, rotate into view behind them. The arrow and ring then turn into the Granada symbol, coloured red, and as this happens, the logo zooms out and a gradient grey background fades in in place of the globe. Finally, a white flash moves through the aforementioned diagonal from the bottom right, filling it in in the same colour, before a large red arrowhead fades in at the top left; at the same time, the serif words "GRANADA" and "in the North West" fade in below the logo.

Technique: Computer animation.

Audio: A simple brass fanfare, complete with a violin and synthesised drumbeats.

Availability: This ident was used only locally.

9th ID (September 1989-March 1990)

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Visuals:

• Station ID: There is some sped-up footage of a cloudy sky, while a transparent version of Granada's symbol with a hot air balloon flying inside unfolds from the centre of the screen.
• Accompanying clock ident: On a different cloudy sky, a red digital clock can be seen in the centre, along with "GRANADA" in gold serif below. The Granada logo can be seen poking out on the left, containing an image of a hot air balloon in it.

Variant: Sometimes, there is a bank and some barbed wire fence against the cloudy sky.

Technique: A mix of live-action and computer animation.

Audio: A dreamy synth cue. This is a sped up version of part of a library music piece that was also used by the IBA to precede their engineering announcements during the 1980s.

Availability: Used on the channel until 1990. Following its retirement, the dreamy synth cue in its original form would be reused for the 1990 ident.

10th ID (September 1989-March 1990)

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Visuals: The 8th ID plays as normal before stretching down over a black background. It then fades to a "river" of various images of ITV shows flying by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. "GRANADA", in the Palatino font, is below the river, albeit shifted a bit upward from other regional variants of this ident. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a vertical blue triangle with three lines cut into its left side (a la the then-current VIVA Films logo) appears in place of the other half of the "V". The river fades out.

Technique: A mix of live-action and computer animation effects, designed by English Markell Pockett.

Audio: The music from the 8th ID, except it ends before the last note plays, and a rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare plays, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. The jingle was adopted from the full theme.

Legacy: This ident is a favourite of many UK logo enthusiasts.

11th ID (December 1989)

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Visuals: On a blue background, there is a bunch of paper dolls circling around. Behind them is the famous "Arrow G" made out of gold snowflakes. The tall serif word "GRANADA" in gold appears.

Technique: Possibly CGI.

Audio: Same as the ninth ident, followed by an announcer.

Availability: Only seen during the 1989 Christmas season.

12th ID (March-June 3, 1990)

Visuals: A yellow "Arrow G" is seen as part of a constantly waving sea surface.

Technique: Cel animation.

Audio: Same as the ninth ident.

Availability: Only seen during the spring of 1990.

13th ID (June 4, 1990-January 1, 1995)

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Visuals:

• 1990-1991: On a white background, a blue stripe descends from the top of the screen. When it gets slightly beyond the middle of the screen, it stops and the "G-Arrow" symbol fades onto the stripe. Shortly afterwards, the serif word "GRANADA" fades in at the bottom of the screen.
• 1991-1992: The "G" is changed to dark blue, and the background is different as well.
• 1992-1995: Same as the 1989 version, but the stripe starts out in a rainbow colour before changing to dark blue.

Variants:

• There was a special autumn version with a leaf falling and morphing into the stripe.
• A Christmas version had the stripe replaced with a swaying gift tag.
• A North West version had a stripe with North West scenes that zooms out. The stripe forms part of the text "NORTH WEST".
• A version with the number "888" below the logo preceded shows with subtitles.
• A special Olympics variant was used during Manchester's submission for the 2000 Olympic Games in 1992.

Technique: Computer animation.

Audio: Same as the ninth ident; from 1991 on, it was played on a celesta.

Availability: Used on the channel as an station ident until 1995, by this time, ITV regional symbols were only used in the region they served.

14th ID (1994-1995)

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Visuals: A scene that takes place somewhere in the North West of England is shown before a flag with the Granada logo appears. The slogan "SETTING THE STANDARD" in serif appears before the logo.

Variants: Many variants were used during the ident's short lifetime.

Technique: Live-action directed by Peter Philips, with most of the photography provided by the Sprockets agency.

Audio: A newly composed jingle that varied in style from variant to variant. Composed by The Ded Good Music Company.

Availability: It was used in conjunction with the previous ident mainly as a promotional sting, but sometimes served as a local ident.

15th ID (January 2, 1995-November 7, 1999)

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Visuals: On a blue and purple abstract background, a large silvery version of the "G-Arrow" symbol flies away from the viewer and onto a metallic version of the stripe that fades in before the symbol lands on it.

Trivia: Instead of using CGI, a large perspex G was crafted and was filmed using a motion control rig. Multiple passes were taken and composited together to create the final look.

Technique: A combination of CGI (for the background and effects) and chroma-keyed model work, made in another collaboration between Peter Philips and Sprockets.

Audio: An orchestrated version of the last few notes of the jingle to the previous ident.

Availability: It was only used as a local ID until November 7, 1999.

16th ID (September 1996-November 7, 1999)

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Visuals: The main focus is the Granada arrow symbol appearing on its own in several different environments.

Variants:

• Locomotive: There is a small model train turning in the turntable, then the train starts riding along the tracks. The scene switches inside the train, but it quickly switches into another scene, which moves around in a circle, zooms out and reveals the tracks are in the shape of the Granada arrow symbol.
• Rocket: There is a gold rocket with the door open on a planet. The door closes and the symbol shaped lock turns itself to align with the arrow. The rocket takes off from the planet, leaving behind a smouldering Granada symbol burn mark on the ground where the camera zooms towards.
• Fish: In the water, a goldfish is seen, who blows out a bubble coming out of its mouth, which has the Granada arrow appering in gold inside. The camera goes above as it pans away from the fish and it reveals the Granada logo emerging from the sea and moving around in it on a sky blue background with clouds moving and sunrays.
• Ice: There is a man walking towards the ice covered, and scrapes some of it off, leaving behind a Granada symbol-shaped hole.
• Break bumper: There is a black glass Granada symbol shining with an orange light beam and turning anti-clockwise.
• Eye: There is a woman standing in front of a TV set. The camera zooms towards her right eye and as she blinks, the Granada symbol is revealed in the iris.
• Soap: There is a shot of a man's hand hanging a rope. The next shot reveals the same man wiping some steam off a glass panel, revealing a Granada symbol-shaped soap hanging on the rope as the camera zooms towards it.
• Art: In an art museum, there is a red, blue and green painting on the wall. The camera then pans and zooms towards a sculpture that has an "O" shape and hole at the top. It can also see through the hole, where the Granada symbol in red and yellow appears on the painting.
• Football: There is the Granada symbol in white and dressed in a blue football kit, receiving a football and heading out of the camera shot.
• Formula 1: There is a few race cars speeding down a track, leaving behind Granada symbol-shaped sparkles on the ground.
• Christmas 1996:
  • Santa: The snow-capped windows of the living room open as the camera zooms inside the house and pans towards the fireplace where the grey Granada symbol, dressed in the red Santa outfit, wiggles its way down the chimney and into the living room.
  • Party: In the same living room from the previous ident, the camera zooms and pans toward the stocking where part of it forms the shape of the toy train and the trumpet before a saw cuts a hole from the inside. A green Granada symbol with yellow dots burst out of the stocking on the spring and sways towards the front of the camera as colored ribbons fly past.

Technique: Either live-action, CGI or stop-motion.

Audio: Depends on each ident.

Availability: Used in tandem with the 14th ident, with one of the idents being notably used to introduce the then-newly renamed ITV Evening News on March 8, 1999.

17th ID (November 8, 1999-October 27, 2002)

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Visuals: See ITV for description.

Variants:

• From December 13, 1999 to 2000, the G-Wizz URL appears on the bottom right of the screen reading "www.g-wizz.net/granadatv".
• From 2000 to 2001, the URL was changed to "www.granada-tv.com".

Unused ID

ID (1989)

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Visuals: On a black background, a blue "river" is seen. On top of the river, is the yellow "G-arrow" and below it is "GRANADA" in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "V", containing the upper part of the yellow "G-arrow" with a section missing, against a purple background. The river fades out.

Technique: A mix of live-action and computer animation effects, designed by English Markell Pockett.

Audio: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare.

Availability: This ident was never used on air, except as a modified variant (see above).