Hachette Première

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:12, 29 December 2022 by imported>MirahezeGDPR 88da7cb7afcc9101e0b4087ac452ce79 (→‎References)




Background

Hachette Première was the film production company of Hachette Livre. It was closed around 2003.[1]

1st Logo (April 6, 1983-January 29, 1986)

Logo: On a blue background, a white "H" zooms out while two paths slowly draw an eye-like shape outside said letter. After both paths finish moving, trailing the upper path has "HACHETTE PREMIERE" appearing with a light spark revealing it.

Variant: On One Woman or Two, the logo is paired with the Acteurs Auteurs Associés logo.

Technique: The lines drawing; the spark revealing the text.

Music/Sounds: None.

Availability: Near extinction, due to chronic plastering from modern France and often being cut on home media releases. The only known release to have this logo intact is a VHS release of a Russian dubbing to One Woman or Two. Only the variant has been found and the normal logo has yet to surface.

2nd Logo (October 1, 1986-Early 1990's)

Logo: On a blue background, we see a white outlined clapperboard with the "H" next to the 3x3 grid box, "HACHETTE" underneath them, and "PREMIERE" on the clapper.

Variants:

  • An in-credit version exists where the logo is tilted with "PREMIÈRE" in a 0 degree angle. Sometimes, "HACHETTE PREMIÈRE & Cie" appears next to the logo.
  • On a few films, the logo is paired with the Camera One logo.

Technique: None.

Music/Sounds: None.

Availability: Extremely rare. Like before, it was plastered by the 1999 Pathé and other logos on modern prints of their films. The normal logo is only known to have appeared on Tenue de soirée whereas the in-credit version appeared more frequently, showing up on A Strange Place to Meet, Urga, and Cyrano de Bergerac. An Arte HD print to the latter has this logo intact.

3rd Logo (February 18, 1987)

Logo: On a dark teal background, there is a moving grid surface with multiple letters from the company name scattered around. Two steel blocks with a turquoise colored face fly into the screen with the second containing a grid and an "H" zooming into an hourglass shape-like hole. We enter it to reveal a space background alongside "HACHETTE" zooming out from the bottom, as well as "PREMIÈRE" positioning themselves underneath the "H" block. The latter is slightly tilted counterclockwise with the former word in the same angle. A turquoise outline appears wrapped around the text, creating an upside down clapperboard, and then "HACHETTE PREMIÉRE & Cie" wipes in on the right.

Technique: The background and block zooming and the text panning and wiping in.

Music/Sounds: A synth pop theme.

Availability: Ultra rare, considering the previous logo was used more often, plastering by other logos, and only film distributors' logos appearing at the beginning factor into this logo's rarity. It is only known to have appeared on The Rumba.

Reference

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