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#REDIRECT [[Sonar Entertainment]]
{{PageCredits|description=James Fabiano|capture=Eric S. and TheEriccorpinc|video=Eric S., EnormousRat, and mcydodge919}}
===Background===
'''Hallmark Entertainment''' was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed [[RHI Entertainment]]. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
===2nd Logo (October 23, 1994-June 17, 2006)===
{{Gallery|align=center|mode=packed|height=200|width=
|Hallmark Entertainment (1998).png|
|Hallmark Entertainment (1998) - Stretched Version.png|
|Hallmark Entertainment (1997).png|
|Hallmark Entertainment (1997) - IAW.png|
|Hallmark Entertainment (1997) - Filmed Version.png|
}}
{{YouTube|id=https://youtu.be/nlGtzAbcPbY|id2=HH7jqFaByHc|id3=https://youtu.be/cl-hOXTg2x4|id4=5Q2P7FWjyRk|id6=WjwaiHk5zC0|id5=JgjYJfk_7nw|id6=Sni3RqWqm4Y|id7=https://youtu.be/2n7wIgmQW1g}}
'''Nicknames:''' "The H Ribbon", "Hallmark Ribbon"
'''Logo:''' On a black background, we see a stylized "{{Font color|silver|'''H'''}}" made of ribbons, which is surrounded by a box zooming in, while "{{Font color|silver|{{Font|Times New Roman|'''HALLMARK''' ENTERTAINMENT}}}}" in a {{Font color|silver|silver}} Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
'''Variants:'''
* A filmed version exists.
* Sometimes, "Distributed by" or "In Association With" appears above the logo.
* At the beginning of some TV movies, "PRESENTS" appears below.
* Occasionally, the copyright stamp is omitted.
*A true 16:9 widescreen version exists.
* There is a version where the logo appears on a {{Font color|goldenrod|dusty light yellow}} background. The border is smaller while the text is much larger, and both are in black.
* A still variant without the "{{Font color|silver|'''H'''}}" logo can be seen in a few 2000s TV movies, like ''The Poseidon Adventure'' and ''Earthsea'', among others.
*On ''Back to the Secret Garden'', the logo is slowed down significantly compared to usual.
'''FX/SFX:''' The zooming.
'''Music/Sounds:''' The closing theme of the show, silence, or a short flourish fanfare.
'''Music/Sounds Variant:''' Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
'''Availability:''' Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
* It's retained on DVD releases of ''The Secret World of Alex Mack'' and ''Farscape''.
* This can be seen on the 1996 TV movie pilot of ''Sabrina, the Teenage Witch'', which despite being produced by Viacom Productions (like its TV show) isn't surprisingly owned by CBS these days.
* On recent prints of ''Alice in Wonderland'' (1999 TV movie), the [[Sonar Entertainment]] logo plasters this one.
* The IAW variant appeared on the original CBS airing of ''Get To The Heart: The Barbara Mandrell Story''.
'''Editor's Note:''' It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".
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[[Category:American logos]]
[[Category:Television logos]]
[[Category:American television logos]]
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