Hearst Media Production Group

From the Audiovisual Identity Database, the motion graphics museum


Background

In 2021, four years after broadcaster Hearst Television acquired a stake in children's television programmer Litton Entertainment, it was announced that Litton would rebrand into Hearst Media Production Group, and that it would be combined with Hearst's other productions; this occurred in January of 2022.

(March 23, 2022- )


Logo: On a white background, we see the slate text, "HEARST" zooming out, as the background slides different colors, like pink, with the text in orange, orange with the text in orange, lime green with the text in white, and white with the text in periwinkle. Sound lines appear next to the text, turning from white to blue, orange to purple, green to orange, and finally blue to green, and the "HEARST" text is now periwinkle. The background colors invert (except the lines) to the colors from before, revealing the white, thinner text, "media production group", which was there the whole time. It zooms out to a satisfying spot, and light beams trail on the logo. They disappear, leaving the logo in its position.

Trivia: According to NewscastStudio, this logo was made by Hearst Television Design (a.k.a. HTV Design) - The television division's in-house design hub based at WESH in Orlando, FL.

Technique: A mix of vector and flash animation.

Music/Sounds: A deep bass sounder (in the key of D) with 4 airy synth notes (D, A, E, F#) with a reverse cymbal, and a heavy snare drum hit, which is reverbed and leaves an echo, as if it were recorded in a Vancouver airport. Excellent composition. Composed by Elias Music.

Availability: Brand new. First seen on Hearts of Heroes.

Litton Entertainment
Hearst Media Production Group
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