Huahua Media

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 06:13, 12 December 2022 by Camenati (talk | contribs)


Background

Huahua Media is a full-chain international entertainment group, established in Shanghai in 2014, with subsidiaries in Europe, the United States, Hong Kong and Africa. It uses technology and cultural dual-core driving to carry high-quality content with its own equipment hardware as the carrier, in order to realize the innovation of people's ways of entertainment and the improvement of consciousness energy.

(July 22, 2016-)


Logo: On a paper texture background, a dark green brush stroke paints in and expands/separates to create a green/gold gradient tree with leaves, as the camera follows it. As it then zooms out, there's a Chinese translation "华桦传媒" in a tall font with "HUAHUA MEDIA" below, sandwiched by a line.

Variants:

  • There is an alternate version in which the text is different, consisting of "HUAHUA" in a tall font with "MEDIA" in a spaced out font below, fitting the length of the line.
  • A short version exists, where it begins with the camera zooming out.
  • On Transformers: The Last Knight, the logo is metallic on a black background.

Technique: The paint strokes and the zooming out. It's all done in creative animation.

Music/Sounds: Paintbrush sounds, coupled with apples eating and birds cawing, ending with a reversed cymbal crash. Sometimes, the opening theme plays over or none.

Availability: Current. This first debuted on Star Trek Beyond, and has been since on films co-financed by them.

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