IMAX Corporation/Logo Variations: Difference between revisions

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These are the logo variations seen throughout the years by IMAX Corporation, with more to be added over time.

To the Arctic (2012): Same as the trailer variant. The logo is covered in snow, and the background is snowing.

The Wizard of Oz (1939; 2013 IMAX 3D re-release): When it was re-released in IMAX 3D in 2013, it appeared with this IMAX variant in sepia tones.

The MonsterVerse:

Godzilla (2014): The logo shakes as if the King of the Monsters himself was approaching the theater. When "IMAX" has finished flipping towards the camera, the logo shakes wildly as his distinctive roar is heard.

Kong: Skull Island (2017): "PREPARE... TO... BELIEVE" is changed to "KONG... IS... KING", the numbers and text (in the movie's own font, similar to the Furious 7 variant) resemble cracked rocks, and the camera travels across a yellow-tinted sky as the viewer hears Kong's earth-shattering roar.

Monk Comes Down the Mountain (2015, China): The Chinese kung fu comedy Monk Comes Down the Mountain features a Chinese IMAX intro involving a trip across and over a moonlit mountain range.

Furious 7 (2015): "PREPARE... TO... BELIEVE" is changed to "START... YOUR... ENGINES", and the whole logo is more colorful and meant to evoke a street racing atmosphere. The numbers and text are in the Fast & Furious font, the 5 shatters to reveal "EARTH SHATTERING SOUND", and gunshots impact "THE ULTIMATE MOVIE EXPERIENCE" text.

Mission: Impossible - Rogue Nation (2015): The opening text reads "PREPARE... TO GO... ROGUE" as the opening countdown slowly turns red. At 8, a fuse ignites as the camera moves through a red tunnel with the fuse, which is a reference to the opening credits from the TV series. The numbers are also red and in a different font than before. Fire is seen at "MIND BLOWING IMAGES", the next 2 phrases appear in manners similar to the Furious 7 variant, and the 4 spins around as the screen zooms past it. The text "WATCH A MOVIE... OR BE PART OF ONE" appear inside the tunnel rather than at the end of it. After passing the text, the camera quickly zooms to the end of the tunnel to catch up with the fuse, which is now swirling around the 3 rings and towards the IMAX logo. The logo zooms past the rings as the fuse heads to the logo, causing it to explode into pieces of glass that quickly scatter off-screen; some of the glass shards zoom past us. The DLP logo is revealed after the explosion.

All films shot with digital IMAX cameras, beginning with Sully (2016) (except for below variants): The logo has a dark starfield background and the text is different to reflect that IMAX cameras were used extensively in the production: "PREPARE... TO... BELIEVE" is changed to "EXPERIENCE... THE... DIFFERENCE", and the phrases in the countdown now read "FILMED WITH IMAX CAMERAS", "MASTERED FOR IMAX SOUND", and "DESIGNED FOR IMAX SCREENS", not necessarily in that order (though no matter the order in which the phrases are shown, the image always expands from a Scope aspect ratio to the full height at the phrase "DESIGNED FOR IMAX SCREENS", wherever in the countdown that's placed). The end result greatly resembles the standard version of the 2004 logo, but without any slogans or TV-style buzzing. The DLP logo does not appear at all, as the 15/70 animation is always used for this one regardless of whether you're watching it at a 15/70 location or a digital location. This ending would eventually be used for all films playing at digital locations as well.

Suicide Squad (2016): "PREPARE... TO... BELIEVE" is changed to "WORST... HEROES... EVER", the background is changed into a Arkham Asylum down the streets of Gotham with arms that look like they want to grab something. Like Furious 7, the numbers and text are in the movie's own font, and all of the phrases scramble, as if they were spreading out. When the camera reaches the number 4, there is a car on fire, riding fast across the street. Then, there is the city of Gotham, filling up with a explosion and a helicopter, but when the camera reaches the number 1, the rings surround the number while going up into the rings. then it zooms in to "WATCH A MOVIE, OR BE PART OF ONE", and rotates into the IMAX logo with the Joker's laugh.

L.O.R.D: Legend of Ravaging Dynasties (2016, China): As China's first motion-capture film, the statements are in Chinese and the logo features the powers/heroes of the film, as seen here.

Spider-Man: Homecoming (2017): "PREPARE... TO... BELIEVE" is changed to "LOCAL HERO... TO... SUPER HERO", the background is a red/blue stylized city background, the numbers and text are in the movie's own font (similar to the Furious 7 variant), and most of the phrases have web slinged to them.

Blade Runner 2049 (2017): "PREPARE... TO... BELIEVE" is changed to "CAN'T... OUTRUN... THE TRUTH". The numbers and text have a digital look throughout and the camera travels down the city. Also, Joi shows up early on in the countdown and it expands to the IMAX ratio about halfway through the animation. This variant won a Bronze Clio Entertainment Award in 2018.

@@ Line 4: / Line 4: @@
 </center>
 '''''To the Arctic'' (2012)''': Same as the trailer variant. The logo is covered in snow, and the background is snowing.
+{{YouTube|id=PVbJwSQmjh4}}
 ----
-'''''The Wizard of Oz'' (1939; 2013 IMAX 3D re-release)''': When it was re-released in IMAX 3D in 2013, it appeared with this IMAX variant in sepia tones.
+'''''The Wizard of Oz'' (1939; 2013 IMAX 3D re-release):''' When it was re-released in IMAX 3D in 2013, it appeared with this IMAX variant in sepia tones.
 {{YouTube|id=vx9WBOobPhQ}}
 ----
 '''The MonsterVerse:'''
-* ''Godzilla'' (2014): The logo shakes as though the King of the Monsters himself was approaching the theater. When "IMAX" has finished flipping towards us, the logo shakes wildly as his distinctive roar is heard.
+* ''Godzilla'' (2014): The logo shakes as if the King of the Monsters himself was approaching the theater. When "IMAX" has finished flipping towards the camera, the logo shakes wildly as his distinctive roar is heard.
+[[File:IMAX (Godzilla).jpg|center|350px]]
 {{YouTube|id=eQI50KnHLvY}}
-* ''Kong: Skull Island'' (2017): The prequel has its own visuals - the lettering resembles cracked rocks, and the camera travels across a yellow-tinted sky as we hear Kong's earth-shattering roar.
+* ''Kong: Skull Island'' (2017): "PREPARE... TO... BELIEVE" is changed to "KONG... IS... KING", the numbers and text (in the movie's own font, similar to the ''Furious 7'' variant) resemble cracked rocks, and the camera travels across a yellow-tinted sky as the viewer hears Kong's earth-shattering roar.
+[[File:IMAX (Kong Skull Island).jpg|center|350px]]
 {{YouTube|id=66N4uspCCkI}}
@@ Line 22: / Line 26: @@
 ----
-'''''Furious 7'' (2015)''': "PREPARE... TO... BELIEVE" is changed to "START... YOUR... ENGINES", and the whole logo is more colorful and meant to evoke a street racing atmosphere. The numbers after 8 are in the "Fast & Furious" font, the 5 shatters to reveal "EARTH SHATTERING SOUND", and gunshots impact the text "THE ULTIMATE MOVIE EXPERIENCE."
+'''''Furious 7'' (2015):''' "PREPARE... TO... BELIEVE" is changed to "START... YOUR... ENGINES", and the whole logo is more colorful and meant to evoke a street racing atmosphere. The numbers and text are in the ''Fast & Furious'' font, the 5 shatters to reveal "EARTH SHATTERING SOUND", and gunshots impact "THE ULTIMATE MOVIE EXPERIENCE" text.
+[[File:IMAX (Furious 7).jpg|center|350px]]
 {{YouTube|id=tdAvbZCJqYs}}
 ----
-'''''Mission: Impossible - Rogue Nation'' (2015)''': The opening text reads "PREPARE... TO GO... ROGUE" as the opening countdown slowly turns red. At 8, a fuse ignites as we move through a red tunnel with the fuse, which is a reference to the opening credits from the TV series. The numbers are also red and in a different font than before. Fire is seen at "MIND BLOWING IMAGES", the next 2 phrases appear in manners similar to the ''Furious 7'' variant, and the 4 spins around as we zoom past it. The text "WATCH A MOVIE... OR BE PART OF ONE" appear inside the tunnel rather than at the end of it. After passing the text, we quickly zoom to the end of the tunnel to catch up with the fuse, which is now swirling around the 3 rings and towards the IMAX logo. We zoom past the rings as the fuse heads to the logo, causing it to explode into pieces of glass that quickly scatter off-screen; some of the glass shards zoom past us. The DLP logo is revealed after the explosion.
+'''''Mission: Impossible - Rogue Nation'' (2015):''' The opening text reads "PREPARE... TO GO... ROGUE" as the opening countdown slowly turns red. At 8, a fuse ignites as the camera moves through a red tunnel with the fuse, which is a reference to the opening credits from the TV series. The numbers are also red and in a different font than before. Fire is seen at "MIND BLOWING IMAGES", the next 2 phrases appear in manners similar to the ''Furious 7'' variant, and the 4 spins around as the screen zooms past it. The text "WATCH A MOVIE... OR BE PART OF ONE" appear inside the tunnel rather than at the end of it. After passing the text, the camera quickly zooms to the end of the tunnel to catch up with the fuse, which is now swirling around the 3 rings and towards the IMAX logo. The logo zooms past the rings as the fuse heads to the logo, causing it to explode into pieces of glass that quickly scatter off-screen; some of the glass shards zoom past us. The DLP logo is revealed after the explosion.
+[[File:IMAX (Mission Impossible Rogue Nation).jpg|center|350px]]
 {{YouTube|id=hqhp1DDamIU}}
 ----
+'''All films shot with digital IMAX cameras, beginning with ''Sully'' (2016) (except for below variants):''' The logo has a dark starfield background and the text is different to reflect that IMAX cameras were used extensively in the production: "PREPARE... TO... BELIEVE" is changed to "EXPERIENCE... THE... DIFFERENCE", and the phrases in the countdown now read "FILMED WITH IMAX CAMERAS", "MASTERED FOR IMAX SOUND", and "DESIGNED FOR IMAX SCREENS", not necessarily in that order (though no matter the order in which the phrases are shown, the image always expands from a Scope aspect ratio to the full height at the phrase "DESIGNED FOR IMAX SCREENS", wherever in the countdown that's placed). The end result greatly resembles the standard version of the 2004 logo, but without any slogans or TV-style buzzing. The DLP logo does not appear at all, as the 15/70 animation is always used for this one regardless of whether you're watching it at a 15/70 location or a digital location. This ending would eventually be used for all films playing at digital locations as well.
-'''''Sully'' (2016)''':
+{{YouTube|id=n5HbQ7vCvDY}}
-The logo features a "filmed with IMAX cameras" version. It has a dark starfield background and shows off the expanded film frame size.
 ----
+'''''Suicide Squad'' (2016)''': "PREPARE... TO... BELIEVE" is changed to "WORST... HEROES... EVER", the background is changed into a Arkham Asylum down the streets of Gotham with arms that look like they want to grab something. Like ''Furious 7'', the numbers and text are in the movie's own font, and all of the phrases scramble, as if they were spreading out. When the camera reaches the number 4, there is a car on fire, riding fast across the street. Then, there is the city of Gotham, filling up with a explosion and a helicopter, but when the camera reaches the number 1, the rings surround the number while going up into the rings. then it zooms in to "WATCH A MOVIE, OR BE PART OF ONE", and rotates into the IMAX logo with the Joker's laugh.
-'''''Suicide Squad'' (2016)''':
+[[File:IMAX (Suicide Squad).jpg|center|350px]]
-The film received a custom countdown that travels through Arkham Asylum down the streets of Gotham and ends with the Joker's laugh over the IMAX logo.
 {{YouTube|id=W9cdmTPgWQg}}
 ----
-'''''L.O.R.D: Legend of Ravaging Dynasties'' (2016, China)''' : As China's first motion-capture film, the statements are in Chinese and the logo features the powers/heroes of the film, as seen here.
+'''''L.O.R.D: Legend of Ravaging Dynasties'' (2016, China):''' As China's first motion-capture film, the statements are in Chinese and the logo features the powers/heroes of the film, as seen here.
 {{YouTube|id=mRVqbNUJrMU}}
 ----
-'''''Spider-Man: Homecoming'' (2017)''': The scenery is themed in red and blue and web is being shot everywhere.
+'''''Spider-Man: Homecoming'' (2017):''' "PREPARE... TO... BELIEVE" is changed to "LOCAL HERO... TO... SUPER HERO", the background is a red/blue stylized city background, the numbers and text are in the movie's own font (similar to the ''Furious 7'' variant), and most of the phrases have web slinged to them.
 {{YouTube|id=jVuUiQBsboI}}
 ----
-'''''Blade Runner 2049'' (2017)''':  The text has a digital look throughout and the camera travels down the city.
+'''''Blade Runner 2049'' (2017):''' "PREPARE... TO... BELIEVE" is changed to "CAN'T... OUTRUN... THE TRUTH". The numbers and text have a digital look throughout and the camera travels down the city. Also, Joi shows up early on in the countdown and it expands to the IMAX ratio about halfway through the animation. This variant won a Bronze Clio Entertainment Award in 2018.
 {{YouTube|id=LPS7u7x8tx4}}
-[[Category:Logo Variations]]
+[[Category:Logo variations]]