IMAX Corporation/Logo Variations

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< IMAX Corporation
Revision as of 20:23, 6 April 2023 by Ashley Taylor (talk | contribs) (Suicide Squad description is fixed. Forgot that mess before that is log out... (Hope my future edits will have to be backuped before i'm got logged out lmao))

Main Logo Variations

These are the logo variations seen throughout the years by IMAX Corporation, with more to be added over time.

To the Arctic (2012): Same as the trailer variant. The logo is covered in snow, and the background is snowing.

The Wizard of Oz (1939; 2013 IMAX 3D re-release): When it was re-released in IMAX 3D in 2013, it appeared with this IMAX variant in sepia tones.

The MonsterVerse:

  • Godzilla (2014): The logo shakes as though the King of the Monsters himself was approaching the theater. When "IMAX" has finished flipping towards us, the logo shakes wildly as his distinctive roar is heard.


  • Kong: Skull Island (2017): The prequel has its own visuals - the lettering resembles cracked rocks, and the camera travels across a yellow-tinted sky as we hear Kong's earth-shattering roar.


Monk Comes Down the Mountain (2015, China): The Chinese kung fu comedy Monk Comes Down the Mountain features a Chinese IMAX intro involving a trip across and over a moonlit mountain range.

Furious 7 (2015): "PREPARE... TO... BELIEVE" is changed to "START... YOUR... ENGINES", and the whole logo is more colorful and meant to evoke a street racing atmosphere. The numbers after 8 are in the "Fast & Furious" font, the 5 shatters to reveal "EARTH SHATTERING SOUND", and gunshots impact the text "THE ULTIMATE MOVIE EXPERIENCE."

Mission: Impossible - Rogue Nation (2015): The opening text reads "PREPARE... TO GO... ROGUE" as the opening countdown slowly turns red. At 8, a fuse ignites as we move through a red tunnel with the fuse, which is a reference to the opening credits from the TV series. The numbers are also red and in a different font than before. Fire is seen at "MIND BLOWING IMAGES", the next 2 phrases appear in manners similar to the Furious 7 variant, and the 4 spins around as we zoom past it. The text "WATCH A MOVIE... OR BE PART OF ONE" appear inside the tunnel rather than at the end of it. After passing the text, we quickly zoom to the end of the tunnel to catch up with the fuse, which is now swirling around the 3 rings and towards the IMAX logo. We zoom past the rings as the fuse heads to the logo, causing it to explode into pieces of glass that quickly scatter off-screen; some of the glass shards zoom past us. The DLP logo is revealed after the explosion.

Sully (2016), Transformers: The Last Knight (2017), Marvel's Inhumans (2017), and Avengers: Infinity War (2018): The logo has a dark starfield background and the text is different to reflect that IMAX cameras were used extensively in the production: "PREPARE... TO... BELIEVE" is changed to "EXPERIENCE... THE... DIFFERENCE", and the phrases in the countdown now read "FILMED WITH IMAX CAMERAS", "MASTERED FOR IMAX SOUND", and "DESIGNED FOR IMAX SCREENS", not necessarily in that order (though no matter the order in which the phrases are shown, the image always expands from a Scope aspect ratio to the full height at the phrase "DESIGNED FOR IMAX SCREENS", wherever in the countdown that's placed). The end result greatly resembles the standard version of the 2004 logo, but without any slogans or TV-style buzzing. The DLP logo does not appear at all, as the 15/70 animation is always used for this one regardless of whether you're watching it at a 15/70 location or a digital location. This ending would eventually be used for all films playing at digital locations as well.

Suicide Squad (2016): "PREPARE... TO... BELIEVE" is changed to "WORST... HEROES... EVER", then the background is changed into a Arkham Asylum down the streets of Gotham with arms that looks like it wants to grab something. Like Furious 7, the numbers after 8 are in the movies own font, and all of the phrases goes scramble like spreading out. When we get into the number 4, we see a car in fire, riding fast across the street. Then, we come seeing the whole city, filling up with a explosion and a helicopter but when we get into the number 1, rings surrounds the number while going up into rings. then zooms in to "WATCH A MOVIE, OR BE PART OF ONE", and rotates into the IMAX logo with the Joker's laugh.

L.O.R.D: Legend of Ravaging Dynasties (2016, China): As China's first motion-capture film, the statements are in Chinese and the logo features the powers/heroes of the film, as seen here.

Spider-Man: Homecoming (2017): "PREPARE... TO... BELIEVE" is changed to "LOCAL HERO... TO... SUPER HERO", then the background is red/blue stylized city background, the numbers and text are in the movie's logo's font and most of the phrases have web slinged to them.

Blade Runner 2049 (2017): "PREPARE... TO... BELIEVE" is changed to "LOCAL HERO... TO... SUPER HERO", then the background isThe text has a digital look throughout and the camera travels down the city. Additionally, Joi shows up early on in the countdown and it expands to the IMAX ratio about halfway through the animation.

First Man (2018): The background is a black starry sky and the rings are silver.

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