ITV DVD

Background

In 2006, Granada Ventures began using the ITV DVD brand as the trading name for the home media division, with the Granada Ventures brand reduced to releases under licence from Network Distributing.

Logo (2006-2010)

Visuals: On a black background with a streaking trail of red light in the background, with hints of blue showing through, many purple/pink/white parallelograms fly to the right side of the screen, converging towards the centre as they do. The light slowly turns purple as the pieces appear to be pushed from the right, and several white pieces come from the left to form the glowing sans-serif text "itv", with a teal fading in behind it. As the text fully forms, a lens flare shines onto the now fully-formed 2006 ITV logo and "DVD" fades in to the right of it, the logo shining as well. The light trail also turns blue as various parallelogram shapes fly about in the back.

Technique: CGI.

Audio: An series of drumbeats that gets more intense as the shapes converge, with added synth pads and an ascending shrill note playing in the background. The music then abruptly gets interrupted by a sheening sound, followed by a low-tone soft synth 4-note tune that ends with a series of muffled tapping noises.

Availability: Seen on ITV DVD releases from this time-period until 2010, such as the first two volumes of Harry Hill's TV Burp Gold. This logo cannot be found outside the UK.

It can also be found on several direct-to-video specials of ITV material, including the Coronation Street specials Out of Africa and Romanian Holiday, the Emmerdale special "The Dingles: For Richer, For Poorer" (although the next logo appears on the packaging), the Loose Women specials Let Loose: The Very Best of Loose Women and Late Night with the Loose Women, The Jeremy Kyle Show: Access All Areas, and Tiswas Revisited, respectively.
It can also be found on several children's programmes, including the second volume of Pocoyo & Friends, and certain Numberjacks DVD releases.
It is also seen on releases from the company's "Classic Kids Collection", such as Tots TV: The Naughty Puppies.
It has also shown up on DVD releases of Rank movies, normally re-releases.
This logo was also used to plaster over the 1999 Carlton Video logo on reauthored re-releases of Carlton Video DVD releases.
It does not appear on the 2004 re-release of Thunderbirds: The Complete Series, as the main contents seem to be a complete rerelease of all the 2000/2004 UK DVD releases by Carlton Video.
It can also be found on several DVD games, including Classic Bullseye, All-New Bullseye, Countdown, Antony Cotton's Rovers Return Pub Quiz, and Catchphrase: The DVD Game.
Despite plastering the 1999 Carlton Video logo on the mid-2000s re-release on disc 1 of Joe 90: The Complete Series, it does not appear for the remaining discs as they retain the 1999 Carlton Video logo, and as such, only appears as an in-print logo.
Despite the name, this logo is preserved on Blu-ray releases, one example is Thunderbirds: The Complete Series.

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ITV DVD

ITV Studios Home Entertainment

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