Igra TV

1st Logo (December 8, 1990-June 9, 2001)

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Nicknames: "The Что? Где? Когда? Logo", "The Owl"

Logo: On a black background, a picture of an owl's head slides in from the bottom, followed by the crown sliding in from the top and onto an owl's head, then the golden laurel wreath wipes in from the right, surrounding owl's head. After few seconds, the logo flips to a live-action footage of a close-up of an owl, and the signature of Vladimir Voroshilov in gold wipes in below. The signature then fades out, and the owl's eye shines, followed by the shining words ""ИГРА"" in the retro font below.

Variant: Sometimes, the word "ФИРМА" fades in on the top-left corner at the same time as ""ИГРА"".

FX/SFX: The owl and the text. Everything is cheaply-made.

Music/Sounds: A weird-sounding creak/drumroll, a triumphant fanfare, followed by Hermann's aria "What is our life? A game!" from The Queen of Spades by Pyotr Ilyich Tchaikovsky, which later became the opening theme for Что? Где? Когда?.

Music/Sounds Variant: Sometimes, the Hermann's aria is slightly different.

Availability: Rare. It was appeared in handful of shows, like Что? Где? Когда? (What? Where? When?), and Брейн-ринг (Brain-Ring, which has a Lithuanian counterpart, Protmušis (Mindfight)).

Editor's Note: TBA

3rd Logo (March 15, 2002-)

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Nickname: "The Rectangles"

Logo: On a white blurry background, we see transparent lines, two horizontal and one vertical, moving across. A rectangle outline flips in to the top left-corner, the word "ИГРА" in the Banco font then fades in inside of the rectangle, followed by another, but shorter, rectangle outline flipping in into the opposite spot until the overlapping area is square-shaped and more transparent lines appear, followed by "ТВ" in the same font fading in inside, and the overlapping area becomes textured with liquid metal. The lines fade out after the logo is almost finished, the words "ТЕЛЕКОМПАНИЯ" blur in afterwards.

Variant: Around 2013, the logo was remade: the background is always white, extra lines don't appear, the lines move away after forming, the overlapping area is smoke-textured, and "ТЕЛЕКОМПАНИЯ" fades in while zooming slowly.

FX/SFX: The flipping. Simple, but effective. The 2013 variant is worse, due to loss of detailed animations.

Music/Sounds: Two reversed cymbal crashes in sync with the animation.

Availability: Same as the first, but more common, and also appeared in Культурная революция (Cultural Revolution) and Мы и наука. Наука и мы. (Us and Science. Science and Us.). Since 2019, Что? Где? Когда? lacks any logos at the beginning, however, it's still seen on Мы и наука. Наука и мы. Постскриптум (Us and Science. Science and Us. Postscript).

Editor's Note: None.