Insight Productions

Background

Insight Productions, Ltd. (stylized as insiGht PRODUCTIONS), is a television production company based in Toronto, Ontario, Canada founded in 1970. It did not yet use an onscreen logo until 1993. However, the company was acquired and folded under it's parent company Boat Rocker Media, Inc.

1st Logo (1993-1997)

Nickname: "Neon Rectangle"

Logo: On a black background, blue neon lights draw a rectangle, then the word "insight" which is connected in a weird font. A copyright stamp pops in below.

FX/SFX: The lights drawing the logo.

Music/Sounds: A chime sound, followed by a ten note synth horn theme. Sometimes it has the closing theme of the show.

Availability: Not exactly likely as common than the last two ones, but can be seen on all episodes of Ready or Not.

Editor's Note: The logo itself is dark and the music can catch a few off guard.

2nd Logo (1997-2013)

Nickname: "Mountain Rectangle"

Logo: On a black background, an arc is drawn in by a glowing dot. At the end of the arc, the dot turns into a spark, and more lights draw a rectangle and the word "insight" much like before, only the rectangle and text are drawing at the same time, and there is a mountain landscape in the logo. Throughout the logo, the perspective changes from head on to a right angle. Also, the Insight logo is now somewhat a pale gold-white in color instead of blue, since this era.

Variant: Later on, the logo was updated for HD. The lights are brighter and better quality, the logo zooms in, the mountain landscape moves with the logo, and the word "PRODUCTIONS" is also now added in the middle very closer enough in below "insight" and the rectangle itself, spaced out to fit the logo, is drawn by another light.

FX/SFX: The logo drawing.

Music/Sounds: The end theme of the show.

Availability: Can be seen on Insight's output like Project Runway Canada on Slice TV/Global, Animal Kingdom: The First Adventure, Top Chef Canada on Food Network and as well as the Juno Awards, which currently airs on CBC Television. Also, please don't expect to see this logo on older seasons and episodes of The Amazing Race Canada on CTV Television and Canadian Idol.

3rd Logo (2013- )

Nickname: "Zooming Rectangle"

Logo: On a black background, the Insight logo in a pale gold-white in color zooms in and then shines.

Variants:

In 2020 the text "CELEBRATING 40 YEARS is shown underneath the logo replacing the word "PRODUCTIONS"
Starting in 2021 the byline "A BOAT ROCKER COMPANY" is shows with a line above it.

FX/SFX: 3D animation.

Music/Sounds: The end theme of the show.

Availability: Common.